"Double 12" quiet electricity dealer no longer the price of blood spell

In the eyes of consumers, should be like the November 11 "fight" of the electric dealers, in the "double 12" before the "emboldened." Unlike the "Double 11", "double 12" no longer spell whose price is lower, but turned to the "alternative promotions": Taobao no longer set discount rate, let consumers and businessmen to discuss, Jingdong Mall also abandoned the "whole net lowest" "mantra", turned to seek beauty delivery bo eyeball.

Few real discounts "just digested the double 11 order"

The reporter found that although the current electric dealers on the page on the December 12 promotional words, but there are few substantial discounts. "Just digest the" double 11 "order," double 12 "just want to do some daily promotions. "Day Cat platform luggage Electric business owner Zhang told reporters."

It is understood that Taobao in the "double 12" will no longer set a unified discount rate of merchandise, consumers look after the goods can be offered to the merchant "to seek concessions" request, the merchant based on the buyer's request for the discount rate set.

In addition, Taobao is no longer ranked by sales, which allows many sellers to start the http://www.aliyun.com/zixun/aggregation/31531.html "> Alternative marketing, has dozens of beauty shop launched the" Express Child Mother package "activities, The seller sends the parcel to the consumer, and will prepare a gift to send the courier. And Jingdong, also will be the low price slogan replaced by "White Send (lottery), service upgrades, beauty send Express" service.

"Double 12" This Network "festival", also by the traditional enterprises as the opportunity to play brand. Hisense with "1 seconds 100,000", "5 seconds 100,000" as a gimmick, Sina Weibo, micro-letter, pop, yy voice, and so on Facebook, Twitter, YouTube synchronized marketing, just "read Hisense seven letters, and then read the word." Yesterday, "1 seconds How to earn 100,000" quiz became a micro-Boges word.

Price war overdrawn consumption "The days of the shop is not easy"

In the view of Lao Zhang and his friends, "double 11" has consumed the total consumption demand of October, November and December three months. "In order to meet the" double 11 ", whether it is inventory size, storage area, or logistics equipment, after sale, businesses are based on peak to prepare, but" double 11 "after a lot of costs and can not be effectively reduced, which brings great pressure on the enterprise. One industry insider said.

Li Bin, the executive vice president of Suning, said, "Double 12" is so low-key, on the one hand, price stimulation has been too long, has been unable to impact on consumers; On the other hand, this year's price wars are high and the last one months are the key months of the financial statements, Many of the power companies are not enough to pay attention to the quality of operation more than the bleeding market size.

"Although this year the overall number of online shopping growth is frightening, but the days of online shop is not easy." Now the whole supply chain costs are increased, can no longer simply sell online as a clearing of the channel, your price is low, but there are always others than you lower. "Double 11" after, whether it is a small shop or big electric dealers in thinking, next year will be how to profit? Old Zhang said.