"Double 12" refraction electric power business to rely on innovation to compete for new ideas of market

Xinhua Beijing, December 11 (reporter Zhou Wenlin) in the "Double 11" Let the electric dealers earn pots full of time, "double 12" the arrival of no doubt let the electric business. It is noteworthy that innovation is becoming a new feature of the electric business in this "festival".

Shaking the hand of the iphone, with the camera in front of the insect nets to capture the screen flying butterflies, there will be a chance to seize the "double 12" year-end promotion of the millions of red envelopes and store coupons. Players can play a good game, but also get benefits. This is Taobao in "double 12" during the launch of a new initiative called "Catchme", it is specifically targeted at http://www.aliyun.com/zixun/aggregation/7792.html "> Mobile Taobao users, In order to seize the smart phone users of this group of buyers.

As the smartphone users have the characteristics of youth fashion and time fragmentation, online consumption habits are becoming the global trend. So how to make this user characteristics and online shopping combined, is undoubtedly a lot of electrical business innovation in the future an important direction.

To a certain extent, Taobao in the "double 12" of this new approach, refraction of the electric business in the fierce market competition in front of fresh ideas. Taobao said clearly that the "double 12" as an innovative testing ground, "Catching butterflies" is a product of this idea. Prior to that, Taobao president Jiangpeng said the next step is not to consider greater turnover, but let consumers and businesses can jointly build a new e-commerce order.

In recent years, the electrical business is falling into the shopping and marketing model similar even the situation, the major festivals during the price warfare approach almost the same. Correspondingly, consumers are becoming more and more rational. For many electric dealers, innovation is becoming critical and urgent. If the future can continue to increase the weight of innovation, and gradually bid farewell to low-end price war, then not only to enhance their own competitiveness, but also to promote the entire electrical industry into a new height.