Double risk of policy technology will test lei millet box or existential dispute

Box debut millet small screen jumps to the big screen it times reporter Linfei Millet box, millet company chairman Lei Mouth "Millet mobile phone the most fever accessories" November 14 unveiled the veil of mystery. The former Unicom video leader, OTT industry independent Observer Zhang Lei in April on the micro-Bo burst the Millet box on the news, exactly 7 months elapsed. With the help of the millet box, Millet wants to jump from the small screen of the smartphone to the big TV screen, but in some industry analysts, the millet box is likely to run into policy risk. Policy risk is still not around the definition of millet company, "millet Box" is a high-definition internet TV box. Lei said that the hope that the millet box can bring the rich content of the Internet into the home TV screen, "The future smart phones will replace the many applications of PCs, television as a family important terminal equipment, the Millet box can connect the smartphone and the television to do more interaction." However, Zhang Lei saw the release of the Millet box, the first reaction is the millet box there is no small policy risk. He explained to the IT times, "according to the relevant national policies, as long as the Internet access to television broadcast equipment, need to have built-in broadcast control platform, need to obtain the license issued by the SARFT." "The reporter also noted that in the Millet box Engineering prototype official demo video, the display UI design does not appear hundred vision, Hua number, CNTV and other broadcast control platform figure, and only a number of Chinese TV application icon." "If only as a content provider (similar to the case of Sohu Video), the number of Chinese is not willing to cooperate with millet," Zhang said. "Three network fusion research experts, Fusion network editor-in-chief Wu Chunyong also to the IT Times reporter said, like" millet box "such as the Internet TV box is not uncommon in the market, the vast majority of unlicensed broadcasting platform is not used, but SARFT limited energy, and many are small manufacturers, can not control, And like millet company such a high-profile launch of the product, is bound to be the SARFT notice. Millet companies are in fact aware of this policy risk, lei in the introduction of Millet box on the special emphasis, "We are now releasing the project testing machine, the official product release when we will be in accordance with the State Administration of Radio Regulations, with the licensing party to achieve content can be controlled." "may have a technical dispute with Apple in the Millet box conference, Lei with his own millet mobile phone and ipad demo, millet mobile phone and ipad on the album and video players appear in the corresponding Millet box icon, click, You can push the contents of your mobile terminal to the Millet box and display on the TV screen. In fact, the millet box is not just lei mouth millet phone fever accessories, millet ambitions are not limited to their own products and iOS devices. Millet box at the same time support airplay, DLNA, miracast Three kinds of technical agreement, millet company Vice President Li Vanchang This technology is called rice-linked technology. Which airplay is owned by Apple and can be in the wireless internetThe Chinese side controls the sharing of multimedia devices. Li Vanchang even optimistic that "with the development of the ecological environment, the future user's intelligent life is likely to appear a term: ' Let us rice together. '" Both DLNA (Digital Living receptacle Alliance) and Miracast are supported by many vendors to expose the technical standards that can be implemented in a similar capacity to airplay. Among them, the DLNA Alliance has more than 200 enterprise members worldwide, including HTC, LG, Sony, Huawei, Samsung, HP, Nokia, Panasonic and other digital consumer industry companies. However, in the industry chenxin view, the so-called "rice-linked" technology is more a gimmick. "The M-union has not created any new protocol, but it has achieved the compatibility of the existing three protocols." He believes that, from the current data, in addition to the millet mobile phone and MIUI will have a dedicated rice sharing key, the rest like the ipad and PC sharing is how to use or how to use. Chenxin to reporters that the millet box may still have technical risks, "the Rice union now supports three kinds of agreements, DLNA and Miracast belong to open Agreement, the problem is not big, and Apple airplay fame is the biggest, but Apple has always been very strict authorization control, The Millet box also only supports some airplay functions. It is not clear whether the main control chip used in the Millet box is licensed from Apple. "But he thinks Apple is less likely to license airplay technology to a rival vendor, as it does with Apple's own Macintosh TV features from the Millet box."