Dourais occurrence: An analysis of Word-of-mouth marketing strategy

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These days, everywhere the bird company rampant rampant, it is no wonder that Word-of-mouth marketing itself is a very deep knowledge, but those companies to use the customer Word-of-mouth marketing is not understanding, or even blind pursuit of psychology and deceived one after another. And if all the companies have a certain understanding of Word-of-mouth marketing, then we use the feet to vote, those companies are only in the breeze, to see how they hide.

All marketing solutions are in need of a good idea, the concept of creativity, it should be regarded as an illusory concept, then we still point to the reality. In the spread of Word-of-mouth marketing, there are two fundamental factors, one is people, and one is spread point. People, that is, the source of communication and to disseminate the user groups, and the point of transmission is to be interesting topics or events. With these two factors, nature is still need a complete marketing program! And how to design a Word-of-mouth marketing program? Here's a thought:

1. The positioning of the communication group

This is the most fundamental, but also the most need their own clear understanding of one aspect. If you do not locate the object you want to spread, it is simply not able to achieve its maximum effect. We can also imagine, you would have to sell the MacBook Air, but the spread of the group positioning in the forty or fifty-year-old uncle and aunt, the consequences is conceivable, even if your products do much good, more than a fitting of everyone's mind, but it is not sold in several;

2, the choice of the dissemination point

First of all, the products to be analyzed and processed, to find their own selling points, and this selling point is worth the user to discuss, but also to users interested in, can stimulate the user's excitement. Of course, we also hope that the dissemination point is unique, or in other words, the best service;

3, the choice of transmission channels

If you are afraid of the negative impact on your own brand, it is necessary to avoid such as mass mailing, mass messaging and other people are very disgusted with the method. In addition to word of mouth, what other channels of communication is more useful, more popular? Of course, at present, some of the dominant network services are very popular, such as QQ, BBS and so on. When you choose these channels of communication, there is a little more important is to avoid generalities. For example, on the BBS, we can not all of the BBS everyone shout a bit! Try to pick a few professional, counterpart, so that the results achieved better. Therefore, the choice of a good channel, but also with the users of the mutual spread between the source of communication;

4, let the user in the shortest possible time to understand the spread of the subject

Some ads, the user after a few times can not understand what it really want to publicize what is a theme, then it is not to say that the failure of the works. In Word-of-mouth marketing, there is a high demand for the clarity of the subject. Because in the process of information diffusion, if the theme is not clear, it is very easy in the process of transmission error, the so-called "all is not reasonable." Especially in the network, users have the supremacy of voting power, so do not annoy them, should be cut to the theme as soon as possible, so that users quickly understand the quality of your dissemination of products where;

5, let the user understand the value of the product

A good marketing plan, and then creative idea, if there is no value to users, it is futile, but also lost by a user to another user of the power source of Word-of-mouth transmission. This is true in a vast network of real-world networks, but more so on the Internet. A product in the Internet to obtain a good reputation than to get a bad evaluation but more difficult. More typical online shopping, if one person said that your thing is very bad, then in other people's mind that you that thing is not good. And the same thing in another shop, everyone said it is good, we will think it good;

6, let the user benefit

A product if the light is valuable, it is still far from enough, and its key to allow users to benefit. And there are many ways to benefit from learning things that benefit from the benefits of buying inexpensive products. How did the school net initially let the dissemination of the user benefit? Chicken legs, small gifts, points, make friends and so on, these are the use of modern college students of the group characteristics, and this is the user for your products carried out a transmission power;

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