Dourais occurs: How to analyze the opponent's website for personal use

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How to analyze the competitor's website? Learning to analyze your opponent's website is an essential step in our website promotion and optimization, and analyzing competitors ' successes and failures can help them find better Web site optimization methods. For example: The opponent's keyword rankings, import links, click Ads, and so on, from the analysis of other people's websites to absorb the benefits of their own, so that constantly improve their own. Another thing to be reckoned with is the potential competitors that are developing very quickly.

Right click to select "View Source file"

This is learned to analyze the necessary features of the opponent's website, if the mouse does not have the right key except. Right-click the "View Source file" Focus on three, title, keywords and description. The title part of which is the most critical, because the main reference of the search engine here, to see the title of the opponent site is how to set up after you can do the same, and according to Baidu Search engine guide described in the "article title-column name-site name" to be more reasonable;

Second, the description part, take the blog, in the new template after the release, fixed the description part, and then directly call Zblog Summary label, now most of the article Search description is 200 words within the summary section.

Second, the overall analysis of the website

The composition of the website content has many kinds, the key also depends on which kind of website, because the interaction class, business class, content class and so on are according to the different composition to determine the website specific optimization plan, this mainly involves the website the map and the navigation two parts, but the navigation design is clear, and how many columns is uses the root directory, how many column uses the tag , how many columns is a single page and so on, these are the key columns, in the brain to have a general concept to do.

Now many Web site content page links are very accurate, you need to see if they are manually added links or plug-ins? If a specific column is added to a particular keyword, the effect on the search engine is very limited and almost negligible. But why do other people's keywords rank so high? In fact, in addition to the outside chain, the precise inner chain is also extremely important. After understanding this reason, the article link all is added manually. In fact, these can be achieved through a certain technical means, after understanding the overall structure of the competitor's website, imitation is also completely possible.

Third, analyze the website operation mode

Why is the competitor's website so hot? How did he do it? In fact, first of all, from the user group analysis of his site, after understanding the site positioning, search, to see if there are others to his evaluation. Second, it is necessary to turn over its website, to see the introduction of the site, contact information, the development process, etc., this can be roughly positioned on the other side of the site's operating model.

Of course, we can also through the "Internet Archives" to inquire about the history of the competitor's site, the blank is with the representative did not record the site, and can not open the user will be able to search the "Site History Museum."

Iv. using Google Trends to analyze websites

Login to "Google Trends: Web site Trends", which can be compared to 5 sites, but many of the situation is due to the site traffic is too little to compare it out. In addition, we can also through Google AdWords keyword tools to analyze, to see the competitor optimized keyword search volume and some of its related keyword search volume, and then search these keywords, to determine some of the specific ranking of these keywords. Analyze some keyword search by Google adwords keyword tool

Common search Techniques for websites

1, query included page, in the search box to intervene in the "site: Web site" can be, in all search engines this is a general-purpose tool;

2, query backlinks, in Baidu, "Domain: Web site", Google used "link: domain name", Yahoo can be directly in the "sitemap.cn.yahoo.com" in the input URL can be. Generally in the Yahoo query reverse link is more accurate, recommended that you try this way;

3, query a specific period of the case, the use of Baidu Advanced search and Google Sidebar of the time to search for the tool, and learn to use this tool is very important to you, so you can also determine where the competitor in a certain period to do the promotion of the Web site;

4, Google similar Web pages, the use of "Related: Domain name" can be queried and this similar site, this function is mainly used to view the opponents of the site export links and the quality of the chain;

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