Dragon and Tiger Leopard: "Journey 2", Guixe's self redemption

"That was the history of the total scapegoat for my back ah!" "-This is a long talk about from journey to Journey 2."　　But just after the greeting, the giant vice President, "Journey 2" producer Guixe was a little excited. Giant network held on March 30, "the third generation of online business model and" Journey 2, the closed-press conference. As a matter of fact, the focus of the event – the transaction pricing model – was discussed in the industry a few months earlier.　　In short, this model is free game, the props are all by game products, operators charge 5% of the turnover between players as revenue.　　This model has aroused the interest of the industry in the last few months and has been discussed extensively.　　These discussions seem to have become more and more metaphysical, but in Guixe's view, there are deeper reasons not to be read, so there is the following dialogue.　　In Guixe's view, doing "Journey 2" is essentially "a redemptive practice".　　Why did the Giant do "Journey 2"?　　Shei: Why "Journey 2" has been promoting business models? Guixe: We do want everyone to know that "Journey 2" is for players who are standing with a non-paying player.　　All the expressions of this desire focus on the "Journey 2" business model introduction.　　Shei: But this wish, with all due respect, is not believed in the industry and the players. Guixe: So you need to communicate and need to introduce innovation in this business model.　　I believe that we all have no bad heart, most of the questioning comes from not understanding. Shei: "Journey" is a renminbi player's game, if the giant wants to do a non-paying player's game, why to use "Journey 2" this name?　　"Journey" two words, in the hearts of old players have actually labeled. Guixe: In fact, when I was doing the journey, there were a lot of decisions and product designs that I did. History is always the scapegoat for me. You know the public opinion. In fact, I am under a lot of pressure, very sorry.　　I'd like to start with the journey to do something for those players who have been at the bottom of the game.　　Shei: So there is "green journey". Guixe: When it comes to green, it's not a wish, it's trying to figure out how to change. In fact, the development stage is that I and Feng with 20 supposedly people, did three months. Then a lot of time is spent on collecting data and testing. Green Levy I designed more than 50 variables to count the player's behavior, while testing side change. Finally, the transaction pricing model can be done.　　This model was put into the "Journey 2".　　Shi Yuzhu is RMB player but Guixe is free player Shei: So in a word to define "Journey 2"? Guixe: I said in the press conference "Journey 2" is a fair, do not spend money also can play cool game.　　But for me personally, it's a game that a nerd needs when he's alone at two o'clock in the morning.　　Shei: How do you integrate your ideas? Guixe: Actually I am a otaku. I usually get off work 2 o'clock in the morning, the research team addsBen went home at 12 o'clock. And then often the big office area is empty. I always practice the trumpet in the game, you know the trumpet is difficult to be noticed in the game. As a result, two o'clock in the morning, I was a lone trumpet in the game, and I was alone outside. This time I just want to find someone to chat, want to fight, even want to put a fire.　　I think there are a lot of gamers and I feel the same at this moment, so I do what they need.　　Shei: Your Play and Shi Yuzhu history total difference is very big. Guixe: Yes, he plays games are RMB player type, willing to high input, must stand at the top of the pyramid. It's the way he plays the game, so he's particularly aware of the demand for renminbi players with a higher pay limit.　　So at that time, "Journey 2" just came out he played and I said feeling very bad.　　Shei: So, is it true that you were previously rumored to be in conflict with history? Guixe: There has been a conflict. But then all sorts of data are really good.　　In the "Journey 2" I am more powerful.　　"Journey 2" first is a game Shei: "Journey 2" data What do you think? Guixe: I am more concerned about the wastage rate, the 1th day, 7th Day, 31st Day, 61st Day, 91st Day loss rate. Each of these five nodes can find a problem.　　Usually a user who has not lost three months in the game is already our user.　　Shei: So what level are you asking for the five-node wastage rate? Guixe: Well, I want to be, lower than any other game. In fact, when I look at the green sign, the first three nodes in the green sign are really the lowest in the same game.　　"Journey 2" to do now, these five loss rates are all more than we have statistics of other games are lower.　　Shei: Is it the role of the business model? Guixe: There must be a reason for that. And the whole game product, really is in the details to achieve the ultimate. We have repeatedly demonstrated the various processes in each system.　　We say to the player good, to the player fair and happy atmosphere is now said more, this is based on this is a fun game based on.　　Shei: Speaking of this I think of "Journey 2" home system, before the media commented that too many SNS factors will impact the game's core play. Guixe: it depends. Some include community-based applications, including small games, including systems that have nothing to do with character growth, and do not use it to really hit the core gameplay. "Journey 2" in the home system in fact, we have also conceived some problems, have made adjustments.　　Now the settings we test the player feedback effect is very good.　　How does a trading fee business model work?　　Shei: Although you say to be fair to the player, I still want to know, this "third generation business model", whether will bring more income to the giant? Guixe: To tell the truth, it takes time to verify. Our logic is that paid players buy props for a non-paying player, and IThey took 5% of the cost of this transaction as revenue, and 95% were paid by non-paying players. This 5% is justified by the argument that general financial institutions are trading at 3% to 5%.　　I can not 3%, also indefinite 8%, indefinite 10%, because indeed 5% in "Journey 2" is a most suitable ratio.　　Shei: So is there a lower limit of trading volume to ensure the revenue of the game? Guixe: I did not go to the limit, I imagine a good game economic system, the players naturally have a lot of transaction demand, such a transaction should be prosperous and win.　　That does not require a lower limit, trading volumes should naturally remain within a relatively healthy range and gradually grow. At present, "Journey 2" we count the number to a large area of all servers added together statistics, the average online there are more than 20,000 people, active users multiplied by came metering, 80,000 people. How big is the average daily volume of 80,000 people? We have counted 400,000 times.　　Imagine an average person trading five times a day, which I think is no problem. Shei: I understand that small consumption is already the norm in the gaming industry. Will the economic system of "Journey 2" make small consumption more popular?　　Make up for a lower ARPU value with a higher pay penetration rate? Guixe: We will not do a deliberate consumption guide, or the player to the market. In fact, you know who is the most willing to spend money on journey 2? Businessman.　　In a variety of online games businessmen are able to make money, we have the opportunity to make money open to them, but they will be consumed first, to the non-paying players to buy, and then resell the price to the willing to pay the players to sell.　　Shei: You mean the broker. Guixe: Yes. They are smart enough to take 5% of the transaction costs into account, so they spend money in the game but earn more.　　And they have stimulated the market to be active, paying players, paid gamers, businessmen, and our four interests.　　Shei: But does "Journey 2" feature more business than any other game? Guixe: There will be a little more, but the vast majority of free players are not spending money. "Journey" the proportion of paid users is 8%, "Journey 2" is 16%. You can see that the proportion of paid users is doubled.　　But looking at free players from 92% to 84%, there is a big difference, there is no. The risk of a new business model Shei: So what can you worry about this business model?　　In fact, players around the official setting of the phenomenon in various games are many. Guixe: We only control a little in the game, is the player's prop transaction is to be completed in the game. The rest of us don't limit players. I think, we put the game in the details of the transaction, do not compare to other trading platform is poor, players may not have to go to other platforms to trade. In fact, other trading platforms, there will be a fee exists.　　So I'm not worried about that.　　Shei: So what about trading game coins on other platforms? Guixe: This is actually advantageous to us, in "Journey 2" economic system, we need to operate is to enhance the circulation of the game currency.　　If a game currency is traded on another platform, it actually increases liquidity.　　Shei: So this increase in liquidity, there is no policy risk. Guixe: This is actually very multimedia all mention, to the supervision Department's opinion we will certainly obey and carry out. We are also looking for some partners, the last two days and Alipay talked once. If the demand for this part of the player is large, we will find qualified third parties to do it.　　In fact, for the player's demand, we will not profit, just for the players to meet their needs and the provisions of the channel.　　Shei: So what do you do for a gold studio? Guixe: "Journey 2" advocates the player to play two hours a day, this is because the game has a physical value limit. Most of the items that can be traded, including the output of the game currency, require physical exertion. If the gold studio come in, they want to get the maximum output, must go with the normal players, do some very interactive tasks, traditional hanging machine is useless. So I mentioned the merchant player, if the gold studio insists on coming in and is willing to play like a merchant player, then there is no harm to us for other players. If they don't, they'll quit if they don't want it.　　We can manage this very well. "Journey 2" is a belief Shei: so feel that you have done everything ready, success is only a matter of time?　　Can you say that? Guixe: How do you define success? In fact, back to the beginning of the topic, do "Journey 2" is really my feeling a lot of a product. I really think so, before I should say I to the vast number of players are not good, and now I hope to do something good for them.　　In fact, this is one thing, a belief. Shei: Shi Yuzhu history always in the press conference said "Journey 2" do 600,000 he resigned, did not do 400,000 put the dog.　　What do you think? Guixe: I was forced by the media to say more than the "journey" on the naked ran. 2.1 million at the same time online, wow, it's too hard. Now is the goal to do 600,000. Just Feng and I said that the research and development of the brothers to say that April will not be a holiday, the year to make history of the total retirement.　　I think this momentum in the product is good, it can be. Shei: Finally I want to talk to you about Han, about Shi Yuzhu. He's an absolute news man, and whatever he comes out to do, it's all about the press. The result is not knowing what his words and deeds are, what is more meaningful and what is instructive.　　What do you think? Guixe: In fact, the history of the total, to help me the most is the grasp of the details and the pursuit of executive power. In fact, in his realm, money or names are not particularly important, he has passed that stage. He, as the giant's biggest shareholder, does not have to pay his own money to buy back stocks. The giant has 6 billion in cash, and the story he told at the press conference, said he wanted to take out to do some investment, Liu Wei Lau always let. History tells the story that Liu always said, "Sister not to consider", to give you a shot, in fact, the history of the total went on to say that he is "want to do some investment to the company's shareholders to show Love", and then Liu always said "You show love is not the way."　　My side is more, according to his words, I am an inverse, do not listen to him.　　History is now really a kind of state, in this realm, the height of the cold.　　P.S: Because the small knitting after today decided to save the earth to transfer Japan to the 3.8D world, so announced the end of the Dragon Tiger Leopard. (Digging the shell net)