"Dragon Girl" Gong talk about entrepreneurship: My reputation has been set

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Source: I black Horse

Oral: Gong Finishing: Yang

"I a Dark horse guidance" Gong denied that he resigned as a century Jia Yuan CEO again venture is for investors forced. "I can hardly break through the bottleneck and make a great contribution to the good fortune." A 37-Year-old is not an age to retire. Gong's new company engages in online foreign language teaching. The entrepreneur, who owns a tens of millions of dollar stake in the century, has just sold a house for her new company.

Gong denied that he resigned as a century Jia Yuan CEO again venture is for investors forced. "I can hardly break through the bottleneck and make a great contribution to the good fortune." A 37-Year-old is not an age to retire. Gong's new company engages in online foreign language teaching. The entrepreneur, who owns a tens of millions of dollar stake in the century, has just sold a house for her new company.

Why do I start a business?

After listing, I enjoyed a few months. Century Jia Yuan at least the first IPO of the marriage business, I think I did a good job. So, at the end of 2011, we took a lot of money to pay employees bonuses. I thought these people had been working with me for so many years. This is a milestone. In my a little expansion of the premise, the distribution of the sales of every day around me, said I also think it can be (with advertising) to increase market share. I put 9 million yuan in advertising. As a result, these two things made a loss in the last quarter.

A professional manager after a loss. I wanted to be back when I was two years old. I'm the gene for entrepreneurship in my bones. What I like to do is a place where there is no road, I go to create a road. My biggest contribution is the revolution of love and marriage in China. For the vast majority of Chinese, in the past they did not have the opportunity to choose objects, century Jia Yuan for the first time to give the Chinese a chance. Give you thousands of choices before you get married and fall in love, and you finally pick one of them. In terms of probability, it's hard to be perfect.

What I did then was a good quarterly earnings. It's not easy, it's not fun. The daily reality is still very cruel. Slowly I felt like it wasn't like the first time I did it. Some of my ideas are not so good.

One of the more important ideas I've given to Jiayuan may be the fee-for-pay model. We have been free for more than five years ahead of the pay model on October 14, 2008. 2009 February, the month profit of 700,000 yuan. Paying by effect is a great contribution, otherwise there is no possibility of listing at all. This is entirely my own personal design.

But after the listing, the idea, and then change the product, but did not produce any effect. This has happened several times. For some time I am more distressed, feel empty, painful, can't find the way, can't find the direction. It's hard for me to break through the bottleneck and make a great contribution to the good fortune.

At the same time, I also feel good edge of the product itself has been difficult to break through. In the beginning, the simplest and most effective way is probably the easiest to think of. You are very rough, so you go to the patch, may be very good effect. More and more perfect, again want to change anything is not easy.

It's a delicate operation, probably something a professional manager should do. I've been looking for four of them myself, but investors think it's best to find someone they know. Then there's only Wulin light. I've been doing this for almost 10 years. Our competitors are really tired. There is no one in the industry who has too much hope. It was a good thing to have a new man, full of energy and energy.

February 2012, Wulin light to work in our company. I send emails to all the employees, appreciate and approve him, and try to sedan him. I saw him six months, you believe Wulin light, I also believe that Wulin light, let him do. Even if the future is worse, I can accept, not to say brooding. My stock may be worth more than 30 million dollars now, it is worth 100 million dollars, I think I should put it without hesitation.

In that part, the average person is very difficult to put down. Like Wu Changjiang, he could not let go, he had his affections and entanglements. I might be more decisive. I slowly decentralized, to the end of the market and media PR is still here.

After handing over a lot of things, I was relatively relaxed. Also work, read a book in the Office, on the Internet. There's something else, just not as tense as before. Finally have a normal commute time. I actually enjoyed it when I came home from work to spend time with my kids.

Before the listing of the 7.5, is more than 10 hours a day to work overtime. I thought it would be a good time to take a break, and then find it impossible to relax and not be a very enjoyable state. A long time ago, I knew I could retire around 45 years old. I do not want to go to 60 years old, 70 years old walk not move, then go to travel, see the world, learn to draw, learn musical instruments. Young time should go to fight to go to fight, to the middle age to enjoy life, sightseeing, and a little older should enjoy the best.

A 37-Year-old is not an age to retire. I am also in the prime of life, coupled with the first entrepreneurial process, I feel that there are many things I may not do well, I hope to do better the second time. I want to prove something again. I will definitely start again.

Almost last September, I was thinking about leaving. Nothing happened. After all these years, we always have some things to disagree with, but generally speaking, I think the investors are really good to me. According to the truth, I should send my investors to go first, before my turn. But to cash in, you must do well. It's really hard for me to bring a better return. I also feel more ashamed, did not send them away on their own left.

But I don't doubt myself. I am not a mediocre person, all my experiences have never been mediocre, I am always different. I dropped out when I was third in grade. Opened a shop for a year, working for two years. When I was 21 years old, I went back to school to be a sophomore. I was born in February 1976 and went to college in July 1998. The former classmate of the law department in Peking University, he read a senior, I read freshman. Because I was cheated by matchmaking website, I asked others to do a Web site is not difficult? People say it is not difficult, there are 1000 dollars can do. I am a liberal arts student, it really takes less than 1000 yuan to make a century good edge out. I October 8, 2003 to do the site, January 2004 on the above met my husband, we saw the first February 17, April 8 flash plus naked marriage. He had deposited 28,000 dollars, and there was nothing in the car, the house or the ticket. In March 2006, when I was paid 8000 yuan, I let my husband resign and stay at home for 7 years.

I do things in a way that kills and then lives. I think I have the courage to endure the bad results. But one of the numbers is that if your first venture succeeds, the odds of success for a second venture are 20%. I think the odds of success will be higher if I do it. Because my first time to start a business is to put a company listed, rather than open a small shop to make money.

I love this life.

My pursuit of nature is certainly not wealth. I just can't be rich anymore and I won't live a luxurious life. My husband cut my hair two times a year. (ponytail) The best cut, is tied up after I cut short on the line, the barber shop can not earn me a penny. Before I wear a 361° cotton-padded clothes back to my alma mater to open lectures. The principals and teachers were surprised to find that the students were buying thousands of clothes without blinking. I am particularly interested in pursuing a sense of accomplishment. I really want to do something.

In the process of listing my communication with investors is entirely by translation-my time is half wasted. Back in the market, I bought a foreign language course in Beijing, 100 more than 57,000 yuan. But the school in the Asian Games Village, I ran past more than 40 minutes from the company, ran back more than 40 minutes, so I only on the more than 10 section did not insist. Then I did not think about it, until last September or October, I want to do something again, this experience suddenly jumped out. I can do the education.

People say you want to do, or emotional counseling, or wedding photography, wedding, how do you cross the line so far? I actually know my strengths and weaknesses. In this transition, or across the line, there is something I can control. 91 foreign teachers and good margins are all internet forms, but also face individual consumers.

The reason why there is no particularly decent online education institutions, because before the bandwidth, video and other aspects of technology are still lacking, we can not achieve this interactive teaching. There was no technical talent in the early years, and the opportunity was left to the present. Can you use the Internet to transform education?

Online education is an upgrade to traditional education. In particular, what we are doing is not going to school, it is training. You go to the offline organization as you learn at home, this video face-to-face experience is basically the same as the classroom experience, and you save a lot of time and cost.

There are a lot of competitors, but I will be more easily than them. I have 9 years to develop 70 million member experience, this is no one. Gaining customer trust is a daunting process, takes a long time, and I already have a brand guarantee, the Dragon Woman Gong founder, Xu Teacher (Xiaoping, Century Jiayuan angel investor) investment, at least not a liar company, will not say today to pay money, tomorrow on the roll. For me, the stake in the good fortune has not been set, but my reputation has been set.

I am now building the concept of a native English-speaking country for all foreign teacher training. Many training institutions have foreign teachers from non-English speaking countries. Foreign teachers and foreign teachers are really very different, their pronunciation is very different. There are only 10 English-speaking countries in the world. Our positioning is relatively high-end, are all to the British and American countries to find foreign teachers. We have a three-person team in the United States that specializes in recruiting and organizing textbooks.

And better margins than, online education is too heavy. Jia Yuan is a user self-service platform, I just design the site's products, and then publicity, and I have no relationship behind: he wanted to see the information will go to buy, I do not need to call him to buy. 91 foreign teachers have been registered, we have a course consultant to contact him, to arrange for the foreign teacher to do experience courses, but also to guide him to buy, after the purchase has a long time to digest his class. You have to serve every customer. Century Jia Yuan is 500 people did more than 400 million, this I feel is not good to say.

Entrepreneurship also requires a strong ability to learn, you are in the process of working or entrepreneurship in a rapidly changing situation, and immediately want you to respond. I am very willing to learn the people, and then busy, I will take a little time to read. I'm also going to look at these articles, including the entrepreneur. Now even if I sleep in bed, I will still want to do 91 foreign teachers. I think I have a lot of good ideas. I like this kind of life.

But the first time you start a business, you eat the bitter, the second venture will also eat again. But your progress will be shortened. Many things are not to be avoided. I made a mistake, and it took a great price to correct it.

The business model of 91 foreign teachers is very simple. I took the students a piece of money, give the teacher a money, the middle of the difference to cover all my costs. If my platform can achieve a certain scale, there may be a little profit, otherwise it must be a loss. I am still only out of the state, there is no income. We're still groping, but if something goes wrong, I'm sure I'll adjust faster than anyone else.

I want to go to the entrepreneurial competition in several places. I said I won is not glorious, lost is quite embarrassing.

I think I'm more ruthless now than before. I turned out to be a benevolent boss. Some of the staff is very good, the salary is not high, but he did not create much value, I will wait until the expiry of the contract. I'm not very willing to lay off staff, and I feel particularly uncomfortable when I make decisions. Now I can make a quick decision. And now I will not tolerate the nice. I try to recruit very good people to work with me, this matter is more likely to become. Do not want to recruit cheap people, you must have a contribution.

2012 our team of less than 20 people, one months of human costs also have 1.08 million yuan. Our current staff is basically a technical person and several course counselors. I'm going to expand to 50 people within two or three months.

The company only did two months, I voted 4 million yuan. Teacher Xu's money is the second step in, count a round. I will invest 10 million RMB in this matter. I am still poor, many things are book wealth. I was selling my house two days ago and not selling a house.