Dream Bazaar to get huge VCs

Dream Bazaar is a domestic franchise of women's underwear business website, this round of investment for the Jinsha River, the first round of investor Chong Tak Investment has also been involved in the investment.

According to relevant sources, the domestic franchise women's underwear web site-Dream Bazaar just won the Jinsha River venture investment of up to 20 million U.S. dollars, the investment for the Sands Jiang Investment, the first round of investor Chong Tak Investments are also involved in the investment.

Leading the investment, Jinsha venture partner Zhu Yuhu said that the main reason for the investment Dream Bazaar is three, one is the potential of e-commerce market is very large, the industry is very optimistic, but for women's e-commerce is very few, dream Bazaar in this respect do very original, with high investment value. Second Dream Bazaar Overall team execution is very good, whether it is product design, the overall picture quality and so on are in the forefront of the industry.

"Dream Bazaar the first round of financing only 2 million U.S. dollars, but you see its pace of development and current market share, can do the current scale is very difficult." "Zhu Yuhu said. He then take his very optimistic vancl and dream Bazaar contrast, "You see VANCL, it melts how much money, just do this scale, but dream Bazaar whether from the quality or the result look, is not bad." ”

Data show that only in March this year, Dream Bazaar's daily sales have exceeded 1.5 million, is currently a monthly increase of more than 200,000 customers faster, and its overall performance has been stable female underwear industry first position.

To attract 20 million of dollars in the Jinsha River is the last and most important point is that dream Bazaar belong to the fully independent brand, which makes it has a high brand value content, profit margins are also rising. "Such as Monroe, its gross margin is very low, do not make money, but dream Bazaar can achieve high gross margin." "Zhu Yuhu said.

In an interview earlier, Zhu Yuhu that e-commerce sites must first reach more than 50% of gross profit before it can make money and finally go to the end, otherwise, gross margin is not able to make money. "You see when, the beginning is by doing books up, this category he is easier to do e-commerce, but it is not make money, so you see now it also transformation, must put the proportion of books down to 20% or 30%, so as to make money." "said Zhu.

Zhu Yuhu is currently a partner in the Jinshajiang Venture capital fund, focusing on business ventures in the Internet, wireless and enterprise information applications. In June, he just completed the investment in the website of the group purchase, in the field of electronic commerce, Zhu has won a number of investment projects, including handles, sinks, orchid pavilion, etc.

"Dream Bazaar" is based on database marketing as the core of the new E-commerce brand operators, is committed to providing women with health and comfort, fashion, the body of the high cost performance underwear goods and services. In the mode of operation, is the electronic commerce, commodity manuals, and merchandise experience shop, the trinity of organic combination, with efficient distribution system, to provide ultra-high performance ratio of underwear and related goods and services, spread beautiful, confident new concept of underwear, in-depth personalized marketing,

"Dream Bazaar" brand Operation center located in the world's largest underwear production base in Guangzhou, through with the French and South Korea's professional underwear research and development design agencies, has established a Dream Bazaar Commodity Design Institute and Dream Bazaar Female Body Research Center. Through the website and customer Service hotline to provide commodity consulting, ordering, and after-sales service, has been completed nationwide to cover all Cities express Logistics distribution system.