Dream Net: The withdrawal of "petty bourgeoisie", facing the youth "cock silk" of the non-equity public website

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The dream of young people, some want to travel, some want to sing, some want to film, "Pattern Tucson broken" age, has a variety of dreams, for the young people's dream to the public, is to chase the dream of the net heavy.

Dream Net founder Du Mengjie

Into the Dream Net office building, "Young" breath: More than 30 20-somethings, young girls at the computer table "crackling" beat, followed by co-founder Chen Weibang and project leader Xuxuanqing are also 20-year-old youth. "The biggest feature of our site is the positioning of young people, from the entrepreneurial team to the project positioning, to the user community, are focused on young people." "said Xuxuanqing.

Dream NET, founded in September 2011 in Shanghai, has now successfully raised tens of millions of funds for the Chiyu project. 2013, the special Fire song "Miss" of the original singer Song Dongno, also in pursuit of their own "National Hundred Station Tour" project successfully raised 230,000 yuan funds.

Move from Shanghai to Beijing to "cock silk" not "petty bourgeoisie"

Founder Du Mengjie is a 1989-born "85", the ivory tower of him, leisurely and confused, but the light "read million book" also replace "walk thousands of miles Road", so he chose to suspend a year in 2010, want to travel through the way to find answers for their own confusion. Du Mengjie No source of income, at that time there is no "public-raised website", then wrote a 20,000-word fund-raising letter on the Internet to help them complete the trip dream, did not expect the article was a large number of netizens forwarding, and finally got 60,000 yuan of fund-raising.

Stepping out of the country, Du Mengjie in India to participate in the global AIDS Project, in Kabul to the U.S. military transport drinks logistics company as CEO assistant, but also experienced suicide bomb threat ... Foreign experience, let Du Mengjie more feel life difficult material, have "dream" should as early as possible effort. In 2011, Du Mengjie returned home, his first fund-raising experience became his idea of entrepreneurship, he wanted to let the experience of replication expansion, and the other two friends to set up a dedicated to help young people of the non-share of the website "Dream Net."

At first, the dream Net was founded in Shanghai and moved to Beijing in 2013, Xuxuanqing said, through market research, found that the consumption situation in Shanghai more than "petty", for the attention of the public to raise the enthusiasm is not enough, and the young people in Beijing, "cock silk" accounted for greater, "Moonlight Clan", "Young" and so are the characteristics of the youth groups in Beijing. Even if it may be gorgeous to fall, but also to run desperately, with hope, a few young 85 after the beginning of their own Beijing entrepreneurial journey.

If you want to make money, please bypass

Du Mengjie said, "The essence of public financing is the flow of money," in the domestic, the flow of funds in two areas: one is "money", that is, such as through holding a certain stake to obtain high returns, the second is to exchange money for things, by paying for the good thing. Dream-chasing nets belong to the latter, that is, the non-public equity of the public-funded sites. Therefore, Du Mengjie said, "If you want to make money, do not dream net." ”

Although the "non-equity" attribute of the dream NET has reduced its operational risk to some extent, there are still people who are worried about the possibility of the project sponsor being able to roll over the copyright risk of the project, such as film and television, music and so on. In an interview with the investment community, Xuxuanqing said, the dream net will try to nip the risk in the cradle, that is, at the beginning of the project will try to avoid the risk.

First of all, in the capital, the dream net platform involves products, rather than equity, dividends and other returns, in order to further avoid the loss of public funds, the public to raise the successful project funds will be divided into two period to the promoters.

Second, the project before the launch of a number of communication with the initiator, including the signing of the agreement, and then upload their own identity card, the project initiator of the relevant information will be transparent, if there is an irresistible factor, will be the legal way to safeguard the interests of users.

Finally, if the content of a project related to the copyright of other works, it will require the other party to produce the copyright certificate, otherwise not accepted.

"Draw" The profit success project either has "the fan", or lets the person "scream"

The online project is not simply a project sponsor's unilateral operation, when someone through the dream network to launch the relevant areas of the project, the Dream Network will participate in its initiation process, to assist the other party design and production project planning. The aim is to optimize the project to facilitate project funding success.

The so-called project financing success refers to raising the target amount within the stipulated time, on the contrary, representing the project's failure. The Dream Team will take a 5% commission from a successful project, and the failed project can be returned to the user in full.

At present, there are about 60% success rates in the projects launched by the dream-chasing network. Failed projects have their own reasons, but successful projects have some commonality. Du Mengjie that the easy access to the success of the project are mainly such categories: one is the project that has its own fan base, such as the 2013 special Fire song "Miss," the original singer Song Dongno the National Hundred Station Tour project; it's a new idea that attracts people's attention and makes them bright, for example, about " Turman smart watch.

There are "vertical" points, there is no "vertical" in the dream.

Young people dream, some want to travel, some want to sing, some want to shoot micro-movies, "Pattern Tucson broken" age, has a variety of dreams, chasing dream network Xuxuanqing said, although the network of all the projects are divided into science and technology, design, video, music and so on, but these types are just labels, for the young people's dream to the public, Is the most important of the dream net, and it will be perfected by the study of the young group's preference.

The dream Net has now been funded, and for the next financing expectation, the dream Net says that, in addition to funding, it is looking for investors who can bring their own resources and ideas.