Drive product version iterations depending on the product's own functional characteristics

Recently, I have been reading Drucker's books to get a lot of new inspiration and inspiration, especially when I read the performance evaluation, think of ' organizational performance ' and ' personal performance ', and Lenovo to design can also be divided into ' self-emotional drive ' and ' product characteristics Drive '. Completely hao unrelated logic and imagination, Or this is the best imagination as a designer and the management of the thinking space to give me such inspiration and inspiration.

Below, I will explain the PDD (product-feature driven design) product characteristic drive designs, you can also think that is ' product drive design ', perhaps this kind of understanding lets us follow the elaboration to be more inclusive.

First of all, let me explain the design of the "self-emotional drive" and "product characteristics driven", (I used to work in the language to explain.)

Self-Emotional drive: When we receive product requirements, we through their own product awareness and environmental factors, audience groups into a comprehensive analysis of emotional and emotional-led thinking and behavior patterns to drive the design, which is called the self-emotional driving design work model.

Product characteristic drive: The designer relies on the product PRD and product model diagram to carry on the characteristic support solution, carries on the analysis and the refinement to its characteristic element, and drives the design working mode by the characteristic frame product model, namely the product characteristic driving design which this article mentions, namely PDD.

In our daily work, there are just humanely designers, there are mature designers, there are excellent designers. They are all general designers, the difference of the designer's ability is composed of three important factors, the time experience and the experiences precipitation and the self-learning ability. And precipitation and self-learning, Will be seen by us as the foundation of sublimation. Four key elements of excellent designers: communication, expression, coordination, thinking. Different levels, the higher the requirements. (More said)

So, let's go back and talk about PDD. I'll use the actual case to simulate how the designers at all levels handle their work.

1, humanely Designer: Accept demand-> reading PRD-> hands-on design-> search material-> assemble material-> complete design

2, Mature Designer: Accept demand-> reading PRD-> analysis key-> peer product-> Analysis-> Output Analysis report-> writing product style design standard and specification-> output visual style model-> Complete the first stage demo design

3, excellent designer: Reading PRD-> product logic and missing-> collation product characteristics-> Classification Characteristics Priority-> Perfect characteristic framework product model Diagram-> Refine characteristics, set up visual target-> decomposition target level exclusion-> Determine visual design direction-> output visual style model-> complete the first stage demo design

From the above mode of work, we can see the importance of working methods. Excellent working methods can make our work more rigorous.

From the work model of excellent designers we see not many links, instead of repeating them, they chose different ways of thinking from the start. It's the way I work, but it's not the only one, it's going to change as it happens. It is worth our attention This kind of thinking angle and way, it will change our habitual thought logic, let us become more good at observation and thinking.

Product characteristics driven design, that is, PDD, it is not difficult to see, it has a great role in the promotion of project management. Here the promotion is to share the human cost, reduce product risk, and visual duplication of design, promote the product and design links between the work efficiency, Save time. This mode of work allows the designer to truly integrate into the project itself, more active understanding of products, understanding the product itself, so that through the in-depth understanding of products to stimulate and digest the emotional factors, to achieve rational and accurate design. This design is the design that the product manager and the project team need. And this is a better way to explain the design: "There is no best design, only the most appropriate design."

I would like to talk about "design can not be grafted" this view, because it is often in my work by the executive promotions, this topic is longer, need to churn thousands of words, relative to the text, I am better at impromptu face-to-face.

Well, we can revisit the use and effectiveness of PDD.

The

PDD (product-feature driven design) product features drive designs that we can use in our day-to-day design work, which can be used in your size design project, which is a behavioral pattern, a thinking angle, Or we use it as a guide. It relies on the product's own characteristics to drive the design. Its effectiveness is very obvious, shorten the project time, optimize the project process, in the project played a design initiative and rigorous, for our results have a direct positive impact, and played a strong supporting effect. This is PDD. .