Drop a taxi stop filling orders after a sharp decline 22nd a new marketing online

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Drop a taxi stop filling orders after a sharp decline 22nd a new marketing online

Beijing News (reporter Liu Xia) in the end and "Quick Taxi" "Burn Money War", "tick-click Taxi" Order volume began to decline, at the same time, the company recently involved in a trademark infringement dispute. Beijing Small Orange Technology Co., Ltd. announced yesterday officially renamed as "Drop a taxi." In addition, the company's top executives also revealed that drip is about to enter the online car carpool market.

Company sued trademark infringement

Drop a taxi said that the brand name change, is the company's long-term strategic development needs, brand new image is conducive to promoting the "drop a taxi" brand products to better develop the market.

A few days ago, Zhejiang Ningbo Miao Shadow Technology prosecution "tick" trademark infringement, claims 80 million yuan, Hangzhou Intermediate People's Court has accepted the case.

Drop of the agent Li Changxu said that the alleged infringement of the tick-tock taxi combined with the pattern used, the other side just tick two words. In the simple use is also "tick a taxi" four word use. Does not constitute infringement, will not produce false purchase, did not cause the other party losses and illegal profits.

"If you are entangled with a trademark, you will miss a lot of opportunities for development," said Cheng Wei, the CEO of Orange Technology. ”

Reduced order volume after stop repair

May 17, quick, drop two big taxi app at the same time announced to the passenger stop repair. And just before and after the Lunar New Year, fast, drop because the internet giant Ali, Tencent hit money support subsidies, become a hot mobile internet star. It is reported that the drop in total subsidy of more than 1.4 billion, fast also at hundreds of millions of yuan.

Stop to make up a few day, to the taxi market pattern have what effect? Fast, because time is shorter, there is no statistical data.

Cheng Wei said, stop filling drop orders are indeed down, daily orders from the peak of 5.3 million single, down to now 3 million single. But he says the user's mobile payment habits have been formed. "When the subsidy was 12 yuan, about 85% used micro-letter payments; now it's down to 0, and still 75% orders are for micro-credit payments." ”

It is reported that May 22, drop will have a new marketing campaign online. "The new rewards will soon follow," said the fast. ”

In addition, Cheng Wei first revealed that drops are about to enter the online carpool market.