Drop Liu: Do not do Chinese version Uber influenced by Liu

Once sat in the Four Seasons Hotel for an interview, now Liu sit at all Seasons Hotel to accept the interview of South reporters. Wearing the halo of Liu's daughter and managing director of investment banking into a "grassroots" mobile internet start-up, Liu described the process as a "free fall at 10,000 meters".

On August 2 this year, Liu officially resigned from the managing director of Goldman's direct investment division and joined the chief operating officer for less than two years. Liu told the south reporters, in her view of this choice is derived from the intuition of investment, mobile Internet under the rise of the platform will be the trend, China will inevitably be born in the world of travel categories of brands, followed by the team is a combination of bat, style simple and direct, and its personality match.

Zero mentality

The drip is Liu's first job-hopping, before she spent 12 years at Goldman Sachs as managing director from analysts. She admits that, despite 12 years of investment, the heart still hides an industrial complex, which is mostly from the influence of Father Liu.

"My father's role is to swap, father is to do the industry, now in making investments, I began to make investments, now into the industry." Father often said that people who have done business is very enjoyable, and he told me not to do business is a very regrettable thing, when someone in your home to say this sentence, you can not think of me to try. ”

In her view, the former investment, is "riding in the immediate search for business", after the project investment, and then on time to participate in the board, now do industry like farming, their own planted a piece of corn, to water, fertilization, insecticidal, rooted in the ground.

Training at Goldman Sachs taught Liu to "personify" the development of the industry, "to a company's positioning to see the country, now the world's largest enterprise is the United States, the second largest enterprise is China, the U.S. base better, China's weak base, but China has a lot of emerging sub-business in the booming, Mobile Internet is one of the most promising drivers for overtaking the United States, because the mobile Internet needs a large user base to do it. ”

She is very optimistic about the future of mobile Internet, in the "Basic necessities", the "line" of the problem has not been resolved through the mobile Internet, because the geographical limitations did not give birth to a national or even global influential enterprises, and this is the drop-by-taxi and other mobile internet companies opportunities.

Mr Liu is not worried about Liu's career judgments, he doubts, but Liu how to move from an elite-culture investment bank into a ground-gas 2O venture.

Not going public for a year or two

Liu the value of their drop in the position is to see "strategy how" and "Short board where", clear the blind spot. Its management business includes car, market, manpower, business development, and C E o Cheng Wei is responsible for taxi business.

In 2010, Liu's former club once invested in a small and beautiful travel company U-ber. At the moment, U-ber has become America's most popular travel car company, although the annual income is still less than 200 million U.S. dollars, but the valuation has been as high as 18 billion U.S. dollars, 3 times times a year, to obtain more than 1.5 billion U.S. dollars of financing.

However, Liu stressed: "Uber is not our goal." The United States is a small number of people, China is much less people, so in the field of travel, China's demand than the United States ' just a lot. U-ber orders are just a fraction of a drop, but already a big company, drip is likely to become a global enterprise in this field. ”

For the drop in the next five years of development, Liu that will involve "mobile travel platform" extension, mainly includes several aspects. One is to take taxis as the starting point, so that users understand the convenience of mobile internet; second, to find other car needs, such as high-end business vehicles, the development of car services; third, to meet the needs of grassroots users, for example, some people think that taxis are very expensive, they need to carpool, if there are people think this also expensive how to do, we can open intelligent transportation, Intelligent transportation is the concept of a custom bus, then go down and car sharing. "Your car only use one hours a day, the other 23 hours are vacant, you have to pay parking fees, but also pay maintenance fees, drip to do is to effectively put these idle car resources to mobilize, unlimited extension of their value." ”

Now, the two-year-old company is rapidly expanding, bid farewell to the subsidies of Tencent support war, in China's most money-burning industry, the drip has considered profit and listing?

"We are burning money all the way in the financing, mobile Internet if you want to build a big business, you have to use the capital very efficiently, the fastest route of capital may be listed, the short term of a year or two may not be listed, but the long-term will certainly consider this road. Liu told the south reporters.

Liu proposed that mobile Internet is still the emphasis on users and free. "For example, I open a restaurant now and make a profit and earn a lot, but earning does not mean growth." There must be a balance between profitability and growth. Now more is to strive for the growth of users, grow out of the user our ultimate demand is that they can stay on this platform, become our real users. In fact, the future of the way the profit is very much, when we become very understanding of the user's life habits of a business, I know where you come from, where to linger, with these ways to profit is no longer a problem. ”