Drug companies actively embrace the various alliances, the outbreak trend

January 26 News, "Internet Food and drug management measures," the opening of the gate, which means that the imagination of the pharmaceutical dealers will be from the OTC market 200 billion yuan to nearly the trillion prescription drug market, and then expand to about 3 trillion of the big health market. With the refinement of supporting policies, it is estimated that about one-third of the amount will be reflected on the line, that is, 900 billion. In the face of such an unprecedented gold mine, online pharmacy license has increased to more than 200, the vast majority of pharmaceutical industry companies have been from wait and see to actively embrace, and the various routes of the Princes Allied, in the policy of landing on the occasion of preemptive strike.


NET Enterprise first tasted the fruits of pharmaceutical enterprises into E-commerce has been an outbreak of trends, including Donga donkey-hide gelatin, Sanjiu Group, Liuzhou Pharmaceutical, Harbin Pharmaceutical Group and other giants, and online pharmacies have cooperated, and the record is quite impressive.


 


learned that Donga donkey-hide gelatin 250g and 500g Donga donkey-hide gelatin block has been achieved more than 20 million of sales, the Cat Medicine Museum, the first drug sales, while the second third of the Hui Ren Kidney bao and six Dihuang pill, one-month sales also topped 4 million and 2 million respectively.


 


Sanjiu Group has told reporters that it and the common people Big pharmacy cat flagship store hands very happy. "Their understanding of the electrical business is very high, last year, ' buy 39 drugs donated 39 medicine kit ' activity unprecedented success, not only let the sales quadrupled, but also let 39 medicine health concept more popular." "Coincidentally, Liuzhou pharmaceutical industry as a common people's other strategic partners, it also gave a high evaluation." It is reported that both sides in the 2015 brand awareness, mobile strategy, new media marketing and other aspects of the overall planning, involving cooperation funds will record.


 


focus on traditional enterprise transformation research industry veteran Xu Wenrong told reporters, because of the industry particularity, pharmaceutical enterprises to do their own electricity, not only have the knowledge of medicine to understand e-commerce, talent difficult to recruit. At the same time, the electronic commerce needs the formidable system support, to the supply chain Information Management degree request is very high. "The best way is to find professional people to do professional things," pharmaceutical industry enterprises through and high-quality online pharmacy cooperation, can jointly expand the pharmaceutical business, strengthen brand building and diversification strategic layout. ”


 


Sales Miracle Future Available people online pharmacy managing director Swanloo that the electric business is the upgrade and supplement of the current industrial enterprise management mode, which will lay the foundation for its new marketing reform.


 


"Take Durex, Durex counter in the ordinary people electric dealer is not only a sales platform, it also includes branding and direct interaction with consumers." For example, during the relevant activities will be specifically opened Durex Green channel, when consumers ask any one of the goods, will immediately receive a full-time customer service reply, to avoid due to too busy customer service can not be timely response to the loss of potential customers; At the same time, the two sides jointly formulate promotional policies, Give full play to social new media stickiness and the high rate of information arrival, the introduction of a collection of ritual, evaluation of the activities under different circumstances, so that the promotion of marketing integration-service is Word-of-mouth, Word-of-mouth is propaganda. ”


 


"In addition, Durex Group also gave us every effort to support, not only many people online pharmacy as its new first platform, in the brand building, new media marketing and other aspects have done a lot of cooperative exploration, harvest quite abundant. Swanloo added.


 


independent Electric Business Observer Hothianjin agree: In the case of well-known industrial enterprises, an end-to-end e-commerce system, both in the short term or long-term, is very necessary. and the quality of online pharmacies, brands can be more quickly and more professional access to relevant channels, to achieve higher sales targets-especially in the international brands such as Durex, people online pharmacies can provide localized services for global brands, so that stores become brand sales and market positions faster.


 


"More importantly, this is just the current drug enterprise net tide in a ' miniature '. The real wave of arrival, but also after the medical New deal let go. Once implemented in 2015, will undoubtedly attract more traffic to the electric dealers, the online pharmacies ' sales miracle ' in the future. "said Huo.


 


Everything is only owed to Dongfeng last May 28, the National Food and Drug Administration issued the "Internet Food and drug management measures", because it pointed out that will allow prescription drug network sales, legalization of third-party drug sales and monomer pharmacies can also access to online licensing and other important content, the industry generally believe that online pharmacies have been ushered in the best golden period in history, " The separation of medicine "is within reach.


 


learned that the days of the cat, 1th stores have been in advance to the State administration of food and drug supervision, to become the Internet Third-party platform for drug online retail pilot business;


 


Swanloo that the huge market capacity of China's pharmaceutical industry has not been effectively released before, pending the implementation of the new deal, market-oriented process will be accelerated, online pharmacies play a role will not be replaced, and consumers favor the "people big Pharmacy-the 1th chain brand" cognition, will also be for the prosperity of the people's power to help; at the same time, drug and hospital relationship once separated, pharmaceutical industry enterprises need to find the Internet, including the quality of retail channels, drug companies and online pharmacies will be more closely related.


 


"The pharmaceutical industry and our 2015 years of Promotion Framework agreement has been signed, including Baidu, such as a number of high-quality outbound resources will be preferred to tilt to the people online pharmacy Jinhui brand Shop to promote." Another, the common people in addition to the official website, the platform, at the mobile end and O2O The field of comprehensive layout, with the advantages accumulated before, only to be promulgated by the New deal, partners will be with the common people online pharmacies drink soup. Swanloo finally told the reporter.