Drug safety net promotion plan

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Drug safety net promotion plan

The basic steps of website promotion:

The first step: site diagnostics, including

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet the user access habits, whether it is suitable for search engine habits;

Site page Diagnostics: The page code is concise, whether the page is clear, the page capacity is appropriate, the page color is appropriate, to see whether the layout is reasonable, properly handled;

File and file name Diagnostics: File format, filename, etc., to see if it used unreasonable filename;

Promotion Strategy Diagnosis: Website Promotion strategy is effective, whether backward, see its current use of network promotion is reasonable.

The second step: website Basic traffic Analysis

Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Traffic Statistics System Installation

Traffic routing analysis,

Regional distribution analysis.

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Audience Analysis: Analyze the audience and study the relationship between audience and marketing;

The third step: Website Optimization processing:

Optimization of the structure of the site: structural optimization, to rationalize the structure of the site to fit the search engine habits;

Web page Optimization: page layout, page design optimization, keyword layout, graphic processing, etc.

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links to deal with, so that the overall site of the connection systematized, on the one hand to help search engines, on the one hand, with user habits, guide users to see the content of the site;

Label optimization design: To optimize the design of related labels.

Iv. Integrated Promotion

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Viral marketing strategy: The specific strategy needs to be flexibly applied;

Other promotions: Focus on network changes and develop new means of promotion.

The above four key steps of website promotion integrated Network Marketing, E-commerce website construction, website promotion and web site planning knowledge, known as the key step is not to be known. Able to fully understand these five key steps, supplemented by strong implementation, coupled with perseverance, the drug safety net will certainly be called the network.

The following is the current network of drug safety nets to promote the program, in addition, it is also recommended to print the website address in the company as well as the external publicity of each of the media above, or even every email, do a good job in the network promotion.

Promotion plan for the current stage of drug safety net

I. (focus) for the search engine to continue to do the optimization of the site to do a good job of each page keyword index, for each page keyword are different, increase by search engine search opportunities. (Chinese Internet users learn that the new site is the main way to search engines, the number of visitors to the site 82.2% from the search engine.) )

1. Optimization of site structure file name optimization (site physical file directory optimization of the current large number of files, only to make appropriate adjustments, delete independent files, the deletion of recurring pages, adjust the structure of some directories, create a search engine friendly site map (sitemap.xml) ...)

2. Page code Optimization (compressed page volume, using external call Css.js file, unified page encoding, as far as possible without Cookies,refresh, using <meta name= "Googlebot" content= "Nosnippet" > Tags for Google program code, streamlining the deletion of unwanted code, using <a href= "news_detail.asp?id=<%=rs (" id ")%>" ><%=rs ("title")%></a > Apply similarly we can use this method to write description description and keywords, delete special characters,

3. Link optimization (add link tags, dead links, cross link check, internal link optimization, reverse link analysis,...)

4.URL optimization (now dynamically generated address is very long inside contains the search engine can not identify?)%%%= cause a lot of drug disease detailed page can not be included in the Song Valley, (Iis_rewrite) technology to the server to install ISAPI ReWrite plug-ins let dynamic address static down)

5. Page optimization (picture optimization, use navigation column, page font optimization, the keywords for each page, description, title, check the changes so that each page has a different title and meta tags, check whether the entire page content to plug into a table, jump page check, Frame page optimization, table nesting page optimization )

6. Keyword optimization (tracking analysis keyword access situation according to the effect of the keyword changes, adjust the keyword density to achieve better results,)

7. Ensure server security and stability and fast operation

Two. Access to major search engines to participate in the Advertising Interchange Alliance

(Login to Google:

Baidu:

Yahoo:

Yahoo:

Zhongsou:

Iask (q):

Sogou Sogou:

Tom:

Tianwang:

MSN:

6129 Internet navigation:

Eight News Online navigation:

The Internet navigation of the Kingdom of Goo:

China Web site Daquan:

Home of US website:

K523.com:

Search:

Monkey：

Quick Search:

Cool Dog Website Navigation:

Galaxy Free Login Entry

......)

Three. Login website navigation site;

(http://www.hao123.com Web site home World ranking 274 see its flow of the big

Http://www.265.com 265 web site World ranking 9,705 traffic is also very large

http://www.k365.com United States Ping website World ranking 4,754 also quite big

Http://www.ttjj.com pick and pick the flow is also good,

http://www.wujiweb.com/Wonderful web site traffic is also very large

http://www.cnww.net/China Web site World ranking 1,291 pretty good,

Four. Exchange connection to establish an external effective link and import high-quality links

(in some related large websites to do paid advertising and cooperation with the relevant large-scale sites, and similar stations interchange ads, logos, join the Industry website Alliance chapter)

Five. Click on paid ads

(Google AdWords launch, Baidu Price ranking, Baidu keyword ranking ads,...)

Six.. Publish articles, messages to professional forums or information platforms

(Baidu know, Post bar, QQ Group, forum blog Hair keyword content is high)

Seven. Mass mailing and viral marketing

(production of various types of electronic books, to provide free download, for the site to do publicity, do some valuable resources easily used by the industry, printed on the site's logo, so that can be cited publicity.)

Eight. The Promotion effect evaluation (the main website promotion measure effect carries on the tracking, carries on the website traffic Statistics analysis regularly, if necessary cooperates with the specialized Network consultant organization to carry on the network marketing diagnosis, the improvement or the cancellation effect poor promotion means, in the effect obvious promotion strategy aspect enlarges the investment proportion. )

The main means of the deep promotion stage

1, continue to carry out the initial promotion phase of all work, and appropriate to join the effort.

2, set up mailing list, the production of this website electronic magazine, collect more than 10 million email address, to ensure that there is a machine to 3000 h speed 24H to send ad mail.

3, publish the website information: in each big forum with the prominent title and the content, in the Reprint form, by each big news website's name, publishes with this station related, to this station has the various information, attracts the visit.

4, please well-known it comments or freelance writers on this site evaluation, establish an industry image.

5, printed publicity materials: including a variety of business cards, sweaters, posters, stickers, documents and other supplies.

6, in the name of the Web site to participate in various types of network activities: including design competitions, guessing contest, company recruitment, related merchandise information release.

7, with all levels of network companies or traditional enterprises to carry out a variety of cooperation, the initial period of free service as a condition, access to a variety of activities, merchandise participation or agent opportunities, the purpose is to attract relevant attention to the commercialization of Web sites (drug safety net Guo).