Drug Specification column setting is the reason for the biggest failure of oak Health Net

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In the careful study of Oak Health Network, found that the Oak Health Network set up a "drug specification encyclopedia" of the column, coarse look does not feel anything wrong, but careful research found: "Drug specification Encyclopedia" column settings, is the Oak Health Network's biggest failure.

What is the purpose of our website? Use Baidu to collect rules to answer: "The site should be user-oriented, not the search engine." A popular site, the end will be popular search engines, in turn, if your site has done a lot of optimization for Baidu, but to the user to bring a lot of negative experience, then, your site may eventually still be ignored by Baidu. ”

This is really telling us that the purpose of the station is to face the user, and to provide users with the best experience, which is the fundamental site development.

Back to the analysis of "Oak Health Network" of "Medicine Manual Encyclopedia" column. Structurally speaking: This column sets up three sub columns in total, are: The Chinese Medicine Manual, the Western Medicine Specification Encyclopedia, the Patent Medicine specification Daquan; Each sub column collects the drug description according to the classification of the drug; Each drug description is from name, alias, May, category, efficacy, indications, specifications, dosage, Taboo and so on a comprehensive description. According to incomplete statistics: The total quantity of drug specification has reached more than 20,000. When you search for the name of the drug you are looking for in the okjiankang.com, you will easily find the medicine instructions for your daily medication. From the Technical and column settings can be praised, it is true for us to inquire about the drug specification provides a lot of convenience, really achieved: classification is not unclear, the content is not rich, description is not exhaustive.

May Oak Health Net stationmaster thought this will get the user's favor, the user also achieves the best experience. But such column settings really can let the user satisfaction, and get a good user experience? After analysis, the answer is no, because oak health nets in the setting of their own columns, just ignore the most important thing, that is the actual situation in life.

Do the website must start from the reality of life, can not rely on their own imagination to do, this is countless facts proved.

Standing in the life of the actual situation to analyze this "drug specification encyclopedia" This column, we will find that the setting of this column, itself is superfluous, can be said to be the biggest failure of the oak Health Network.

The reasons for the failure are as follows:

First, "Drug specification Encyclopedia" This column faces the user is what?

Before I answer this question, let me say a few words:

I did not have a very deep concept of health, one day an old Chinese medicine told me that the concept of health permeates all aspects of life, when you have a healthy body, you do not realize the existence of all parts of your body. Because this sentence is more special, so the impression is particularly profound, but listen only to listen, not deep thinking, until one day a cold fever, pain uncomfortable, finally understand the meaning of the sentence. Because of headache, that is always prompt me, I want to be ill. In view of this understanding, I can generalize, when the body normal time, will not have nothing to look at any drug instructions, so we can conclude that "drug specification Daquan" column should be the face of the setting of the patient.

Second, for patients this user base, no matter under what circumstances is not likely to go to the Internet to view the drug instructions.

Life is sick, or buy their own medicine, or go to the hospital to buy medicine.

In both cases, the analyst, in both cases, we will find that in life, the former is more familiar with the drug purchased, and that the medicines purchased are accompanied by instructions, very detailed and authoritative, of course, these are limited to over-the-counter drugs. The latter is to the hospital to sell medicine, in the hospital to buy medicine, doctors will give instructions in the Doctor, in a purchase of the medicine itself is also accompanied by instructions, so on the internet to see a drug "drug" is basically impossible. Of course, some people say, no one will look at the study? I think the idea is more comical, the drug description book is not a beautiful literature, but also not a profound culture needs us to further understand. It's not possible to look at the drug manual.

Third, people still have a lack of trust in the drug instructions on the Internet.

Because of the false information on the Internet many, drugs as a special commodity, vital, people will not casually take the letter you say is correct or not correct. No one is willing to take their health to verify the authenticity of the Internet. This kind of distrust is not a short time can be eliminated.

Iv. for the same drug, the drug description is not immutable.

Drug performance, taboo, function, etc., not in the laboratory can be fully found and reached a permanent conclusion, will be found in the large number of drug use and improvement, such as: we know the Viagra, the original treatment of heart disease, and finally found a better use. There are also new problems with old drugs, these new uses, new taboos, new effects and other discoveries, is a long-term process. After the discovery and then make the corresponding changes, so that the drug instructions will also be modified. Of course, we have to find these changes at any time, and then make changes on their own website, which will greatly increase the cost of the development of the website. Just think of a possible assumption that adding a lot of work costs is not a worthwhile job in itself.

Comprehensive above analysis, we in the future Site Settings column, we must seriously treat, not only to take into account the feasibility of the site column, but also to take into account the interaction of the site, rather than we imagine, in the casual set up some columns, the result is meaningless work. Only to do this, the site can be healthy and orderly development and growth. Of course, this is also my personal superficial opinion, not to the place also hope that everyone criticized.

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