Dry goods and unexpected inside a lot, and look and cherish!

"Are you going to vote for the" Little Times "?" "I'm going to vote for the Wolf Totem." "Is there any vote for Wu Xiu-bo?" ... This dialogue is not about "big brothers" . Alibaba launched the "entertainment treasure", this year's film and television industry's most lively topic. "Hundreds of dollars can invest in film" once again prove the subversion of the Internet everywhere.

Why "entertainment treasure" so eye-catching? Investment "entertainment treasure" can make money? How does "entertainment treasure" affect the movie industry? These issues are interested in the movie circle, the Internet circle is also interested. With the same curiosity, "Chief Entertainment Officer," the exclusive interview with the entertainment after the recent Tramp Trader, for your depth entertainment treasure past life. At the interviewer's request, the name should be hidden

Ladies and gentlemen, dry goods and unexpected inside a lot, and look and cherish!

Q: I would like to ask questions about the product, the first phase of entertainment treasure vote four or five movies, why this design? Not the same movie?

Entertainment treasure: First of all, we have to consider the issue of volume, such as casting a movie, the user had no choice. Second, why would we make a hundred dollars, not fifty dollars, or ten dollars, or not a dollar, but also based on the user level, he would think this is a financial product, the annual 7% Of the proceeds; In addition, it will have entertaining participation, for example, you are involved in this one hundred dollars, he may buy tickets to vote for your own cast of the film, or buy some video products.

In addition, we want to make the user optional, including like our first selection, there are idols, such as childhood 3; there is a wolf totem that is a classic thing; there is a game, because entertainment it is actually a fun entertainment It is pan-entertainment.

Q: Just now you also said that it was a hundred bucks, then two hundred bucks and a thousand bucks. How did you think about this?

Entertainment Po: This is still based on the user. We found the user in the first batch of buying process It is for this product, it thinks your product is good, but I am not happy for a hundred bucks. Our first issue is actually a hundred dollars to accept ten, that is, a thousand dollars. Some users may think that a thousand dollars as a financial product may be waiting for a year to receive only seventy dollars, and he will strongly demand to be able to expand it. On the basis of this analysis, we may think that the second phase of its release In two thousand dollars will be more appropriate.

Q: Why not twenty thousand?

Entertainment treasure: If the share is high, then it is not like the nature of entertainment. why? For example, if we say that we have collected 92 million for this issue, China now has a lot of hot money, especially for investors. If it is not subject to a quota, I believe it may not have to wait for three days to four days , There may be one or two people, or hundreds of people can buy it, so this is actually the original intention of entertainment Po, universal entertainment concept goes against.

Q: That will not detriment the quality of the movie?

Entertainment Po: No, in itself, we are to promote this piece of Internet video, we as a concept of pan-entertainment thing to do this thing, not to say that in order to make this matter, if made of this fact, and The same crowdfunding, crowdfunding is actually less than two hundred people, to make this thing done on the line. That two hundred or less, to my whole movie, we do something behind the valueless, we really hope that this person is like first. Our original intention is not to hope that customers see it as a financial product, and we hope that users do not have so much pressure when watching movies, think your movie will pay. Why we would choose a movie is because we go out to screen the movie is particularly strenuous, some good movies are actually not short of money, but bad movies, we are afraid of the introduction of words, the user will take a great risk.

Throughout the project, we would rather spend much time in the early days to talk about a lot of projects to talk about, we focus on not talking about the project investment, but you can give me what kind of entertainment right to the user, and even we will Take part of their own money for operating funds to do activities to allow users to interact with, this is actually the Internet business.

As we all know, a taxi driver benefits from taxi drivers, passengers benefit, right? However, this thing also brings you a concept, that is, you find this car is very convenient. Entertainment treasure is the same, in fact, is that we want to focus on the movie, and finally we even get together, to participate, such as the director selected, the script selected, the actors selected, and finally what way to release, but also everyone Selected.

Q: Generally, there is a certain limit to the public.

Entertainment Po: Crowdfunding is something I will not promise you, then it has nothing to do with the whole people. Because we all know, the movie is actually very risky, if you are to make some gimmicks, so that your users to assume such a responsibility, then there is a big problem. So why do we say that we expect 10% annualized. The first is to allow users to feel that you will not lose this money; the second is not on the basis of loss, there are so many rights you can go try. Of course, you may try to give part of the amount of trying to reciprocate, but this thing you choose. We will not impose on the user. Not to say that I make a movie, the movie worth 10 million, we all come to make, do what you can, I can not do the money back to you, so that the user is very hurt.

Q: Then I would like to ask, entertainment treasure income is 7 + X, respectively, what?

Entertainment Po: This is because the CIRC requirements is that you can not benefit more than 7%. So this 7% is a fixed income, must be given to the user. This X is the imagination. Because of some movies, we think the film will be very big selling, we will participate in the box office share, so this will make the user's earnings will be slightly higher, but this thing can not be written into the proceeds. In addition, we hope that in the future it is on some derivative products of the movie, allowing users to participate more and cultivate user habits.

For example, a movie sold at the box office may have nothing or two, but you sell six or seven billion in derivatives, I think this is very great. In fact, this can be docking Taobao, I can help you solve these problems, but the ultimate result actually comes from the film's influence.

Q: If it really brings growth to the film derivatives market?

Entertainment treasure: this we are willing to try, why? Derivatives can support the fact that high-quality users, willing to pay. For example, so many users to buy "era", we will try to produce some derivatives of some of the younger generation. And then through the big data behavior analysis, acquisition, you will find out the user it is the most critical point is what. For example, in the end the user is willing to buy thirty dollars a thing, or fifty dollars, or even a hundred dollars.

This must be analyzed by us, not by the brawl. We do not produce things, you want to produce a million, do not do not, so meaningless. In fact, we are now moving from the lower reaches to the upper reaches. The people who really are downstream have the kind of appeal. If there is such a driving force, the people in the upper reaches can do well. If the upstream said I only push, I have this thing of humanistic or artistic, but the following people do not pay, that no matter how good the film, it is not contagious.

Q: Derivatives just said, this part of the Ali you intend to do here, or do some derivatives cooperation?

Entertainment Po: all cooperation. The Internet must not be monopolized by itself. Because it involves the derivative product, with the film parties, with the film's authorization. As far as I know some movie companies in Taobao is a store, then this time is actually based on his scope of authority, and then based on his Taobao internal resources, we can help him do these things. So we have always been to help or help them do these things. Not to say that we go to subversion to replace.

Q: "Era 3" will soon be released, and that was originally put on Entertainment Po on "Era 3" users, entertainment treasure will have some kind of action?

Entertainment treasure: In fact, we are also doing some for them, specifically for them to match some electronic magazines, this thing because our product staff are still designing, there are some other rights and interests are to do. In addition, the upcoming "Old Boys" Although the second phase of entertainment treasure selling products, but its release period is July 10, the rights of the old boy has now started to do a little bitmap, and now began ten cities, for that Kind of point map field, entertainment treasure has begun to do this thing. When one of our colleagues told the movie, he started to follow the end, including the confirmation of the final rights and interests, and then how to release it. This thing is actually done. Including our big day before the wolf totem rights.

Q: What you said before is about the user. If the way you work for a movie company, including what kind of rights can you bring to them?

Entertainment treasure: In the early days, in fact, we can choose a relatively narrow surface, and why? In fact, the film industry is relatively self-protection awareness is that it will not easily let you come in, because I think the Internet may have been demonized, I think you are subversive. In this case, I will have a lot of time to tell him, that is how I can help you. In the early days, frankly speaking, the movie company asked you the most is that you can help me, to ensure that the box office it? Can I increase my box office?

Therefore, we can promise to the movie company that we will help you increase the box office, but the box office is something of the user's behavior, and we can not do it. We just say we may, for example, we take out part of the marketing funds and will buy a portion of the ticket , We will guarantee the box office. However, in the early days, it was actually quite laborious for such cooperation.

To be honest, some movies may not be short of money. For example, if the movie itself is finished, it may announce that it thinks it will take you some money. It can step up publicity efforts. However, we still hope more or less in the movie-making stage because it has many links in the preparatory stage, so it can be helpful to the fans' rights and interests or to the fan interaction. I think this is the real future entertainment treasure want to do.

Q: How do you choose films or films?

Entertainment treasure: For the selection of films, we have some consultants in the movie industry. We all know that the director actually has his status. Maybe this film is a good one, but it does not mean that the bottom film is very good, so we will introduce him to the box office, including some of its analysis, as well as the film schedule. In addition, we want to analyze the entertainment treasure often buy movie tickets he likes what type of things; then there are regional analysis, such as the first-tier cities and third-tier cities, the different characteristics of what the user. In fact, many colleagues are doing this. In the end, they will generate an index of special professional scoring, such as how many points the user has in the index, how many risks it ultimately has, and then, in combination, it will score a fraction. This is an important criterion.

Q: What are the products of your first and second issues?

Entertainment treasure: In the beginning, we are really not professional, many of whom are friends in the industry, including meeting some friends on such occasions and understanding the situation of their films. In this case, many projects are actually irregular. Including you see the first issue is March 26, in fact, we started planning in December last year, immediately after March 26 finished preparation for the second issue, the second issue is in June more than 10, In fact, this time span a little longer, and why? In fact, there will be many projects abortion. Some projects are talked about, talked about very good, are preparing to cooperate, but in the interests of users, movie studios often have very limited control over the stars, that is, he is not willing to give the star to the user. In this case, we will have a lot of projects can not be carried out.

Q: There's still such a thing.

Entertainment treasure: It can be very responsible to say, "after the expiry of" I personally followed almost a month, I talked with the Han team for a long time, really just the last moment that what. Not that we do not fly, as long as we can do for all our entertainment users, we will do. We belong to newcomers and we have very limited influence. When you go to talk, others will think that Alibaba is an e-commerce company, with movie and television does not matter. In fact, we did a total of only nine films in two phases with a small share. Moreover, we are all very new and I am older. Most of us are about 85 years old. Others still do not trust us.

Q: Is there any chance that a movie will be cast, but it is not finished? What should I do? Risks on your own commitment?

Entertainment Po: lose money entertainment Po their own commitment. Users still get 7% of the proceeds.

Q: I think this matter is still a big risk.

Entertainment treasure: so we choose the movie is still very cautious.

Q: What percentage of the movie do you invest in?

Entertainment treasure: the initial share is 15% to 20%, in fact, we are still learning the whole film and television circle. We did not do a very large percentage of the major users it does not feel pressure, and we are not let the movie company think we are to subvert them, we are actually helping them. 10% on this critical point, tell them that we are just involved. It's basically 10% now.

Q: Do you want to make your own entertainment treasure? From independent production to filming the movie, is it up to you to control a project?

Entertainment Po: If according to our previous investment layout, I personally feel sure to do something custom, but in the future, I personally think not necessarily on the cinema. Since it is the Internet, that is, for example, can be on the smart TV, Youku video site can be viewed. Really you are from the user needs, and then the user chooses actor and director filming, and finally is broadcast on the Internet platform, this may be better. But this only represents my personal point of view, does not represent the company.

Q: Will you vote in addition to the movie?

Entertainment Po: We are pan-entertainment, games and variety will go to vote, Variety we will have some participation. Because users have a higher degree of engagement with the TV, for example, the voice of China dream, voting, entertainment, some users to participate in entertainment, and even entertainment treasure to open a channel to sing. The Internet in fact its area is very wide, the Internet it will not set their own boundaries, will think that the user needs is what we need to do something.

Q: Now entertainment Bao user age is how much?

Entertainment treasure: still relatively young, should be in twenty to twenty-five years old. Girls account for about 50% a little more. In fact, it is like the movie crowd.

Q: There is a very important issue, for example, I bought the entertainment treasure, my personal information is not Ali know? Will it be leaked?

Entertainment treasure: not as scary as you said. The only way to tell is that you do not need to log in again just because you do not need to log in again. It does not mean that I have brought you all the information through this thing. It just passes some of you, like what you've bought, like the content of movie tickets. However, the core data in any Internet company, are not taken out, because once it is out of this devastating thing.

Q: Ask, entertainment treasure do "old boy" is not with Ali voted cool potatoes have a relationship?

Entertainment treasure: it does not matter.

Q: When was the time when you approached?

Entertainment treasure: is a colleague, just as he knew a friend doing "old boy", and then finished evaluating that there are some points, such as the previous micro-movie or quite fire, and the whole feeling grounded, think this movie also into.

Q: I heard entertainment treasure melts the money to the chip side, received the annual interest rate is 15%?

Entertainment treasure: it should be. Because it will have 7% of the annual income, then it will have some of the insurance company's channel fees, the other part is to give the user to do some activities. For the time being, I basically did not want to make money. We just said that we should keep the movie together. Let the user feel very good. Probably so, the other really did not consider.

Q: Do you not make money?

Entertainment treasure: basically yes. Early Internet product strategy is to accumulate users, good user experience, and other user base to reach a certain percentage of time, then you can get some big data, you really found that this is based on your entertainment users. Because now we are entertaining Po users, the first and second phases add up to more than 300,000. If more than 300,000 people are to run it well, people feel cool and comfortable, they are very successful.

Q: Have you ever measured the number of users when you can make money?

Entertainment treasure: making money with the user size has nothing to do with the measure it has. We want to make entertainment treasure similar to a membership card, giving users a lot of privileges. For example, you have the privilege of buying derivatives, others may buy a hundred bucks, but you may buy fifty bucks, but buying fifty bucks is your choice. This fifty dollars, five dollars or even two or three dollars belong to our entertainment Bao operation, probably this is the case.