[Dry Goods] I buy "zombie powder", I use "Zombie powder"!

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This article comes from Medium.com, author of data analyst Gilad Lotan. He spent 5 dollars to buy 4,000 Twitter zombie powders To see what happened later.

Now a lot of people are buying zombie powder on Twitter, Instagram, if you search online, you will find a lot of people can provide this service for you, let your fan number soar overnight, and the price of the purchase of zombie powder is incredibly cheap!

In the past, many people believed that the purchase of zombie powder, only the performance of vanity, can not bring you any real value. And in fact, through my personal observation, buying zombie powder is like picking the right keywords when searching on Google, and zombie powder can actually help you optimize your social media account.

Some time ago, out of curiosity, I wanted to know if zombie powder was really just a product of vanity, so I bought some zombie powder.

As a data analyst, my main job was to find ways to optimize the ranking of daily user rankings and content. This kind of work gives me a lot of tools to measure the role of zombie powder based on a variety of data.

Experimental

At first, I got a list of my existing 2,600 fans through the Twitter API. After that, my job is to find a place where I can buy zombie powder.

When I was searching on Google, Google's keyword autofill gave me a lot of useful advice, such as "buy Twitter Zombie powder", "buy Twitter fans low price" and "buy Twitter fan reviews". Obviously, I'm not the only one who searches for these things.

Of all the search results, the most plausible service comes from the online mission crowdsourcing market fiverr.com, where the cost of buying zombie powder is no more than 5 dollars. In fact, in this market, a lot of people are offering unique services, and the price is not more than 5 dollars, such as The Imitation Marilyn Monroe for you to sing a birthday song. I've found a service to buy Twitter fans, claiming that they can buy a certain number of "real" and "high quality" fans at a price of just 5 dollars.

After 24 hours of payment, my number of fans jumped from 2600 to 6600.

I remember seeing the constant emergence of new fan tips, and I was a little excited. Although I know these new fans are 100% of zombie powder, but see the rising numbers, I still a little irrepressible. When I have more than 6000 fans, to be honest, that feeling is always good, please forgive me for being worthless.

After 4000 more fans, I once again used the Twitter API to get a list of these fans and compared them to my previous fans. By the way, Twitter's API is very practical, and the list it generates is very concise. It is not uncommon for a data analyst to get such concise data.

Analysis

With the help of the data, I began to take a closer look at these new fans. To be honest, you can't see them as zombie powder at a glance, their names, photos and information are complete. Below is a zombie powder's personal homepage:

However, if you look more closely, you will still find some slip.

These zombie powder data, there is basically a sentence I suspect from a book random copy of a sentence. Another feature of these zombie powders is that most zombie powders are more focused than their own fans.

Most interestingly, by looking at the people who are concerned with these zombie powders, I can also see who else is secretly buying zombie powder, such as a star.

That is, although it's hard to tell if an account is a zombie account from the data and photos, look at their network (their attention and fans) and everything will be sorted out.

After a careful analysis of the people I care about in my zombie powder, I find that some DJs, singers, fashion designers, comedians, politicians, real estate service companies, banks, marketers, and some brands are using zombie powder. It seems that many public figures have bought zombie powder, which can not blame them, a singer's Twitter only a few people pay attention to, what people will be the impression of him?

Conclusion

The most interesting thing for me is that I found these zombie powders, known as fake fans, to help me optimize the design of my media account. My ranking in Klout is almost in a straight line. And since Klout's partner is Bing, Microsoft's search engine, that means I'm also on the rise in Bing's rankings.

As time went on, I found that the number of my real fans was also on the rise. I think the reason for this is that Twitter started introducing me to more users because of the rise in the number of my fans (mainly zombie powder). In addition, the number of fans has also given me a greater "reliability", when a stranger browsing my page, see I have so many fans, he will subconsciously feel that I "quite reliable."

After a few months, my zombie powder began to fade away, but the total number of my fans did not drop, but gradually rose. That is to say, in a way, zombie powder has helped me complete the social media optimization work.

I am not suggesting that you buy zombie powder, in fact, I still think this practice is somewhat "despicable". But for those who have decided to buy zombie powder, my advice is not to see it as a tool to satisfy your vanity, but as a way to optimize social media accounts. Don't buy a lot of zombie powder, as long as a small amount of zombie powder, can help you complete the optimization work, accelerate the growth of your real fans. I believe that if you buy a lot of zombie powder, it might backfire.