Dry Goods sharing: How to develop a complete set of website optimization plan

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

To do a good job of Web site optimization must be a set of suitable for their own implementation of the site Optimization program, optimization work is only a process, more is the simple work to do repeatedly, but this is also a skill and method, at this time your site optimization program will be reflected in particular important. For you to point out the way to optimize the work, in the last article, "a biography: to share how to build a viable network of Dongguan SME marketing program," has been explained on the Enterprise Network Marketing program, now from the AH came to share about how to develop a complete set of Web site optimization program.

One, view the historical data of the statistical analysis target website

When we take over the site, whether the new station or the old station, we have to do a comparison of the analysis so that we can better develop the site optimization program.

1. Website domain name age, PR value and weight

2. The content of the site (daily collection, site snapshot time)

3. Outside the chain of the site (there is what the chain of resources, dead chain)

4. Website Keyword rankings and traffic

Detailed collection of data to do the production of detailed data analysis so that we can more fully understand the gap between us and our opponents and the short board of our site. So that our website optimization program more convincing.

Second, understand the internal structure and optimization of the target website

After you know the basic data of the opponent's website, we need to analyze the station situation of the target station.

1. Website Visual effect

2. The structure of the website is reasonable

3. Site Navigation bar Settings

4. Content Plate situation

5. The construction of the inner chain

6. Whether the friendship link is excessive

Do a good job of the above data and record to make a plan, this will not only let your customers more trust in your ability, but also for your future implementation, but remember the optimization scheme. Doing so will only disappoint your client and you will not gain anything. So make a workable plan with your own and your opponents.

Third, the analysis of the external chain of the target site to do a good job strategy

The construction of the website outside the chain whether is to get the search engine's website rank, the website weight, more importantly is the more website exposure quantity is an essential part. Now Baidu out of the most of the radish algorithm against the chain this piece is strict. How to better do outside the chain construction is more important. In fact, people who have seen my blog know that I have seen in the last article Bovenri on the construction of outside the chain of ideas and plans. You can go to see my blog post here is not repeated. Outside the chain can be based on the external chain information to do the project. It's easier to do the rankings.

Four, the development of Web site Optimization effect presentation period

Now a lot of SEO optimizer do not know how to do optimization, that is to update the content of the site and send out the chain, change friends chain so simple, if not a detailed plan and skills that is only to do the worse, we can according to the optimization of the difficulty and the situation of the industry to set their own time, At the same time and customer communication good description does not guarantee the specific effect, to let them understand that site optimization is a long time to implement and accumulate to obtain stable rankings and flow. Not just send several times outside the chain and update the content can be. Let everyone to set their own stage goal is to want everyone to upgrade and exercise their comprehensive ability.

Five, analyze and compare competitor's data

The analysis competitor's website is the website optimization Plan's focal point, the analysis competitor's keyword rank, the weight and the PR value, the website collects and the outside chain situation and so on, thus the elaboration more detailed plan. Analysis of the data can let us understand the keyword optimization competition, our site and the gap between the opponents, so that we can more easily surpass the opponents.

Conclusion: We will start the implementation of the optimization program, but before that you have to communicate well with your client or boss, do a good job of time node master. Set the stage of optimization goals, show the effect of time, etc., so that we implement the plan will be more handy.