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With the prosperity of the real estate industry, decoration industry followed by prosperity, decoration network after the real estate network after a large local industry site gold mine, we first to talk about why the decoration network for individual webmaster operations.
1, decoration industry is not as deep as the real estate industry background relationship.
2, the main portal station can not take into account the local decoration industry.
3, local mature decoration site is not much, there is competition space.
4, relatively clear profit model.
How should the stationmaster begin to operate, the author takes oneself to operate the Changde decoration Net (www.de35.net),
Select Domain name, space, program I don't say, this is a piece of cake for stationmaster.
I. Website keyword selection
Keyword selection, first to the user accurate positioning, decoration network users are mainly two pieces, decoration company and want to decorate the customer. So the site keyword we can locate for such a few, Changde decoration network, Changde decoration Network, Changde decoration Company, Changde Decoration Company, Changde decoration Company rankings, Changde best decoration Company.
Second, the website function localization
Site function positioning, avoid China, some friends said can do decoration company, home building materials, home appliances, and so can do, but the face pulled wide, it is necessary to invest more energy and time, so the energy and funds not many webmaster friends to have a choice, the function of Changde decoration network is actually very simple, is to help Changde local people want to decorate their friends find suitable for their own decoration company, so the overall layout of the site is to highlight how to choose the decoration company mainly.
Third, online promotion, this point everyone should be very clear, nothing but links, search engines, forums, blogs and so on.
Four, offline promotion, this is the core, this is not done well, the site is difficult to do.
I do so, first let the salesman to the Changde decoration company sweeping building, general decoration companies in the office, while sweeping the level of statistics decoration company, positioning, scale, the boss of the network attitude, staff quality, contact methods. Back to the company all the Internet, and then sorting, according to the decoration grade and Word-of-mouth to carry out a number of grade division. And on the internet to do a good job related rankings.
Next is the PR, choose good Decoration Company to talk about cooperation, cooperation mode can be advertising, VIP members, profit sharing. Only the local decoration company has a comprehensive in-depth understanding, to the decoration of the user to recommend, and also the need to regularly decorate the company for inspection and ranking, as a recommendation to the customer decoration company basis. According to the city size one months or so can get the job done.
Next is to send a salesman to the DA Xin community to distribute business cards and leaflets, publicity materials must highlight the free volume room, free tender, preferably and is looking at the house of the Customer exchange recommended
Of course, if there are relatives and friends of the House needs to be decorated also do not miss, all get the decoration nets to tender, and each release a tender, to decorate the company sent information, bid them. Have the interactive later to earn money.
This article by the Changde Decoration Net (www.de35.net) stationmaster original, qq:76982059 reprint please indicate the source.