Dry-goods sharing: micro-Community Operations Xi. cheats

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Last week, micro-brother sorted out the "micro-trust operation of the nine great coup", Hope has brought some help. Today, for everyone to organize the "micro-community content operation of the Great secret", I hope to give you daily work to make modest efforts to ease the trouble, to the peak of life.

1: Keep an eye on the "local" hot news a Catch is a big fish

Since many micro-communities have localized characteristics, netizens are more focused on a specific city; in fact, the vertical micro-community also has a "localized" nature, but this is the focus of the Internet's interest, rather than geographical distinction.

According to the "proximity" principle of news, under normal circumstances, the closer to the reader, the closer the relationship, the more he is concerned about, the greater the value of the news. As a result, users of micro-communities have a high level of interest in local hot news. We through the analysis of traffic, many micro-community because one or two hot local news, leaped into a large flow of traffic, attracting local businesses to invest.

For example, "Changxing micro-life" on the main local hot news, has now done 12 million of the total flow, is worth learning.

2: Hot Spot The second landing is a good helper

Here said the hot event, mainly said that people are generally concerned about, whether domestic or foreign, as long as the media repeatedly reported, must be the majority of netizens concerned. However, the micro-community and portal site Competition effectiveness is obviously no advantage, we can only from alternative ways to do the analysis, often can achieve unexpected results.

For example: The King of the Day of safe prostitution, most of the media in the recommendation of the matter itself, a micro-community did a "wife so beautiful still prostitutes, the cut JJ?" content, by our service number did recommend, achieved very good results.

3: Award-winning activities to stimulate users to get up early

For "No profit not early morning" netizens, if using some prizes as stimulation, to the maximum extent to active their enthusiasm. Especially in the organization of some particularly important activities, with the stimulation of prizes, the effect of the promotion is very high. These prizes to ip6 such a new favorite, small to QB, dolls, have their own advantages.

It is crucial to make a good distinction between prizes and to choose the prizes that best arouse their interest. For example, in the "League of Heroes," the community has launched a "three anniversary of the goddess Skin" activity, the fire to a mess. Although the server to get down this slightly embarrassing episode, but enough to show popular popularity.

4: Fun Games everyone to play to create a good atmosphere in the community

Here the so-called Fun games, mainly in order to enhance the Community users sticky, let them play to participate in the micro-community, derive the greatest pleasure.

There are two classic cases. One is the Guangzhou "Information Times" under the small Lion Micro community, will be at 12 o'clock noon every day to send a "fun Detective" content, through the way of the quiz to send small prizes, has become one of their community's signature dishes, by netizens like.

One is happy to eliminate music micro community, in early September made a "No place name, oh, three words to prove where you are people?" Word game activities, attracted a lot of users to participate.

5: Global activities actively participate in application components bold

At present, the micro-community opened the "Blueprint" "topic" "micro-vision" and other global activities, I believe that many webmaster friends have realized the benefits, especially blueprint activities, on the one hand can gather popularity, on the other hand is also a variety of activities for the selection of effective cases.

In addition to the global activities, the micro-community has opened the "scraping card" application components to help you operate, in addition, "Rob Building, micro official website, vote, ticket booking ..." and other application Plug-ins will be open, please look forward to, and boldly enjoy.

6: Public number bundle Micro Community reading original Arrow double carving

At present, the micro-community has a positioning, is to assist the operation of the micro-trust, to help the public number owners of the fan economy. Under such precondition, the content of the micro-community and the push content of the public number are in fact a complementary function.

To put it simply, the same piece of content is released in the micro-community while the micro-public number is pushed. Then "read the original" with a similar "click on the bottom left corner to say your views on this content" to guide users into the micro-community related posts for discussion. This on the one hand increased the number of micro-community visits, on the other hand also let the micro-letter users The first time "expression of demand" has been met, played a role in stone.

In addition, the micro-Community Community Bulletin, the top news and other methods, but also to help the public to increase the number of powder a means.

7: If you want to have a secret recipe every day

There are always some content, belong to a micro-community unique existence, and this is to attract netizens repeatedly pay attention to the biggest weight, this is our exclusive. These exclusivity means that users can only see or use in this place, will be attracted to them nothing to refresh watching.

For example, "Guizhou satellite TV-Africa perfect" micro-community, because of the talent show natural advantages, there are a group of eye-pleasing handsome girl in the show, in Guizhou has a certain popularity. This community often let these stars do not regularly in the micro-community and netizens activities, long-term "care", the current micro-community traffic has been over billion, in the PC end is a myth, not to mention the mobile end.

There are also rushing to bully the micro-community, they have their own funny dialogue, group chat outside, there will be their own unique "bubble expression" exists, so that users here to play.

8: The Internet also has a good image of the beauty of the picture anecdote refused to long

Many friends wonder why it is the same content, other people's micro-signal has so much reading, and their own little pitiful, the small community content of other people's home so much reply, their own poor. In addition to other people's number of fans than we do, they also understand some specific skills, in fact, the content of the Internet is a certain regularity, micro-community/micro-letter can be applied.

A: Content needs and a certain timeliness want to combine to achieve targeted

B: The layout of the text has a certain logic, the best is illustrated.

C: In the map of the time as far as possible, there is icing on the cake

D: Humorous jokes, the chicken soup of the soul, the wonderful strokes of life, the narration of history, the analysis of the news, the Heart Sutra of childcare .... In short, what the popular say, but one condition is, try to combine with the characteristics of the community.

E: Unless special reasons, the text should not be too long, 1000 words for the upper limit; The video is not too long, 3 minutes is the upper limit.

F: Need to have a good title to attract people

For details, please refer to the nine tips for the operation of the micro-credit public number (HTTP://MP.WSQ.QQ.COM/HELPER/ARTICLE/63)

9: Beautiful good-looking man is very useful, too frequent and vulgar

Admittedly, in order to pull the new flow, the beauty meter is a good way to try, many stationmaster almost all tried. In general, the recruitment of beauty managers, appeal to beauty blueprint are good results, is the user's manufacturing content most easily attract users.

But use the beauty meter or handsome man, avoid too frequent, on the one hand become very kitsch, on the other hand too easy to be blocked.

10 interest dividing the label standard

For every user of the micro-community, there are different reading needs, some people like to read stories, some people like to see pictures, some people pay attention to eat and drink. This is true in the PC-era, with different copyright distinctions, in the mobile age. The distinction between using labels and making interesting flowers often achieves a multiplier effect.

Ordinary version of the micro-Community label, DZ version of the micro-community, can be independent as a page exists, can be a label/plate page hanging in the micro-letter menu, so as to achieve the purpose of the topic classification. Yangzhou micro-life of micro-letter public number as an example, you can see this distinction at a glance.

11: Official recommendations effective topics recommend a surprise

At present, the micro-community has some official channels to recommend your high-quality content, such as micro-credit subscription number (TXWSQ) daily push, as well as custom menu "referral Community" and "award-winning activities", such as hand Q Micro Community large weekly push, such as QQ space and QQ browser related content.

These recommendations, in addition to giving your micro-community increased exposure, are a brand effect. You webmaster friends in the micro-community published or found good content, click the "Recommended topic" button, these good content can enter the background of our resource pool, micro-brother see will be used and recommended.

Or join the QQ group 36528344, annotated micro-Community webmaster contributions, can long-term content issues to communicate.