Dry goods sharing one of "micro" Marketing: micro-blog Marketing

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We are doing network marketing planning, of course, Weibo marketing is also one of our main business. We have been adhering to the principle of not having the right to speak without experience to share our most dry goods online marketing experience. The goal has three: 1, does not allow more enterprises to be more so-called experts to fool around. 2, let the enterprise or will want to use micro bo do marketing business Rational view of Weibo marketing. 3, I hope we can share what makes you feel valuable and apply your ideas to your work. We went straight to the subject, without much gossip.

Weibo marketing industry No experts

A microblog that creates a new social model. Thus also extended a lot of business model, which microblogging marketing by the marvellous. Of course, it also created some so-called master-level figures. No, we have also analyzed a lot of so-called masters lectures, and also heard some of the so-called master's share. But it's always floating in the clouds and it's hard to fall. The idea is very good, the reality is too cruel. So don't trust microblogging marketing experts, but some of their ideas can be used for reference. Really do good is often some of the most hands-on, in the first line, has practical experience in the micro-blog promotion staff.

What is Weibo marketing

Weibo is a social, media platform. Each microblogging user has its own unique fan. Through a certain point or event, let your fans share your content, multi-layer communication, expand the micro-blog exposure, thus bringing comments forwarded to the final actual sales transformation process called microblog marketing.

Method Classification of microblog marketing

Micro-blogging activities, micro-blogging activities is a quick way to make your microblog a dynamic propaganda. There are two ways to do this now (we have a case list for Sina Weibo). 1, is through Sina's activity platform event.weibo.com, according to Sina Weibo's rule publishes the activity. Of course, you can use PR means to promote your activities platform, this will be eight. 2, is through their own planning to carry out micro-blogging activities. Now use more is to send the award category activities. But Purdue Network Marketing planning that this kind of activity is not easy to operate alone promotion. Activities should be the whole micro-bo marketing promotion of a link. In addition, the number of prizes is not critical, the key is the activity is new. Can stimulate the participation of the fans. When it comes to the level of fan involvement, there are other ways to get fans to boot. In general, we often say that the Navy, Weibo also has a lot of navy. The use of the Navy, the application of good, he can help you, so that you in micro-blogging, the use of bad will backfire. We have been exposed to an organic brand of customers, they are typical of the tragic case of the expert fooled. Content came out, quickly by a group of ignorant cut asterisking Weibo account crazy and a simultaneous comment. Finally counterproductive, let everyone feel the activity to do very fake.

Weibo fan promotion, is generally through a number of micro-broad resources for content forwarding or advertising direct hair. For this way of promotion, Purdue Network Marketing planning is still recommended packaging into a micro-bo marketing a way. The only advantage of this approach is the rapid exposure of micro-blogging, the rapid promotion of content. But in the choice of micro-broad, there is a lot of learning. Micro-broad selection, in the choice of micro-broad, we do not always stare at Weibo fans. It depends on how active the microblogging is. Look at the advertising content in this microblog. The activity is usually about the amount of forwarding and commenting on the historical microblog, which is best seen in a few pages. To determine whether the microblogging activity is high. Another trick is to look at the content of the ads on Twitter. If a large size, there are 30% of the ads, and this micro-blog fans are very high, this microblogging network marketing does not recommend the choice. And in micro-Bo fans to promote the same time to analyze the micro-Bo main account fan is similar to your business. This will also be a great help to the whole promotion. Now Sina has a tool that can be directly promoted to fans-fan-Tong, you can use this tool a large number of exposure. It is the way to pay for CPM and CPE, which is a good way for fans to promote.

Microblogging forwarding, micro-blog promotion and forwarding is the use of micro-broad and a number of micro-bloggers account for the microblogging content forwarding. Forwarding method now has three kinds. One is the use of large vertical hair, using the trumpet for forwarding. The advantage is that the credibility is stronger. Another is the official micro-hair, trumpet forwarding. This approach is more commonly used. The third is to use the official micro-direct hair using the trumpet for multiple forwarding, more @ way. This approach pays more attention to the multilayer propagation of micro-letter content.

Microblogging search, micro-blog search optimization and SEO search engine optimization has a similar meaning. General Purdue Network Marketing Planning in doing micro-blog content will be in 140 words to deploy the relevant keywords, and also need to be in the Micro-blog page for keyword adjustment. The best way is the label definition keyword + Content Deployment keyword + A certain amount of related forwarding and comments. Can bring a very good microblogging search optimization results. Do not forget to do the electrical business! Now many micro-blogging new people have begun to buy products through micro-bo, through the micro-blog, through the micro-blog content comparison. So Weibo search is a battleground for microblogging marketing. In addition, you can build your own microblogging promotion group, meaning and the feeling of the station group. But the job is more boring and needs time to precipitate. For the electrical business can be the micro-blog search optimization into the overall SEO.

Microblogging hotspot, when a micro-blog content for multiple forwarding, many comments will become a popular microblog. But this way if not to achieve a certain amount, can only be seen to look good actually bring no too much effect of the way. So here to make microblogging hotspots, there must be a large number of data operations. Brush to the microblogging hotspot list, this promotion is the effective way. In addition, there is a very good microblogging hotspot is close to the current most popular microblogging content, to combine their own microblogging activities or content. So the soy sauce also played very exciting. The exposure also increases.

Microblogging applications, micro-blog app application is also a very good promotion channel. But this kind of application production is difficult for an enterprise, you have to be familiar with all the content of the API, but also have some programming ability. So here Purdue Network Marketing planning proposal to find a professional team in accordance with their own needs, custom application development. Before doing application development must be good product planning, and after the introduction of the app must also be related to the promotion. This is a way of spreading the virus. If it can be applied well, it may bring unexpected surprises to you! The emphasis here must take into account the application of the graphical dissemination and application of the use of multiple communication. If you can't do these two things, this is a failed application.

For companies without technology development, it is possible to use some pang in the left-side way to promote. For example, document sharing, video sharing, image content advertising placement, text content advertising placement, hot content occasion operation. can achieve similar micro-bo application virus spread.

All of the above are listed in a number of frequently used microblogging marketing methods and some considerations. For these ways is only a small link, so in doing microblogging marketing must be the link to the series. Form a set of integrated micro-blogging marketing plan.

About Weibo marketing plan

The development of Weibo marketing plan, must be content in the front, spread in the post. Because content is the foundation of promotion, without the foundation there will be no fans and no conversion will occur. The following is a list of what we do in customer service is a microblog promotion plan that you can borrow. When you are doing microblogging marketing, you must also have a similar micro-blogging operations to promote the planning:

Work Item Detail

Weibo Open Select Registration

Micro-bo decoration Head, background (1), Focus map (2), nicknames, labels and other information to improve

Micro-Blog certification to the microblogging platform to submit applications for certification

Operations log weekly fans, forwarding, reviews

Information collection Collection brand information, industry trends, opinion leader Weibo (for @)

The personalization design of micro-blog planning is based on the characteristics of micro-blog and the preferences of the target crowd.

Theme design identifies a microblog theme based on brand characteristics and current events

Micro-Blog Column design According to the theme of this issue, design the main content column

Content Construction Creative copy causes the consumer crowd to resonate, the recessive implantation merchant and the activity information, the high-quality copywriter, guarantees the micro-blog The natural forwarding value; provides the exquisite map

Daily copy + general picture Holiday blessings, morning and evening Ann

Enterprise dynamic, leading news, new product listing, promotional activities

Select topics based on user groups to guide consumer interaction

Product-related knowledge to provide a powerful source of information

Search for brand-related fan information and forward interactions

Activities planning and implementation of planning activities monthly planning micro activities, award-winning forwarding + other forms

Micro-activity topic design based on the theme of this issue

The design of the micro-activity forwarding language based on the requirement of micro-activity

Executive activity launches micro-activities on official Weibo

Daily microblogging distribution (manual timing distribution) based on the monthly micro-blog to complete the distribution of micro-blog content

Fan-run fans develop fans who are focused on the industry and region, tapping potential consumers and making them fans, ensuring a steady monthly growth

Fan interaction with our fans for comments forwarded/@/attention and other aspects of the interaction.

Weibo promotion Reds cover every 300,000 fan-level reds for forwarding (have Bingjun select Reds resources)

Comment Volume growth per month

Forwarding volume growth per month

Summarizing work operation data analysis of every monthly micro-blog Data index

Analysis of activities after the conclusion of activities

Target examination and analysis combined with the whole target periodic periodical inspection

For microblogging marketing, we have a lot of detail to do. Why we want to share the microblogging marketing so thoroughly, the purpose is very simple, is to make micro-bo marketing people to the entire microblogging marketing system clearer. There is a scientific way to use Weibo as a marketing method. This article for the Purdue Network Marketing planning www.puduing.com original content, if which editor feel our article some value please do not delete our copyright content. Also let's get some of the benefits of this article spread. Thank you!