Dry up all the free resources of Sina Weibo--a detailed explanation of Weibo utility tools (middle)

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Part III: Fan Management

The management of the fans I think is the most important work of any microblogging, this part is also the focus of detail, so separate the list to speak.

Good microblogging goes out, no fans how people can see. Here are two kinds of situation, a situation is the enterprise micro-Bo have to promote the budget, at this time can choose boutique content, take out the budget to the micro-Bo Reds forward, fans naturally came. Today's micro-bloggers are the number, you see them one day forward hundreds and their own micro-blog name or location of irrelevant content (commonly known as "pull the egg"), you must be curious: why do they not turn my microblog? In fact, with money everything is not a problem.

If the enterprise Weibo or the individual does not promote the budget, you need to add other people's attention, because in order to let others know that you have such a microblog. Choose powder what kind of person is also very important, Sina Weibo currently boasts 260,000 micro-groups, then there are thousands of light powder group, with a micro-blog for a long day to add 300 focus on the upper limit, good back to the number of powder per day should be more than 100. But there is a big problem with the mutual powder group, that is, the rate of powder is over 50%. People back to you, but in a few days to remove your attention, or your Twitter focus to reach the 2000 ceiling, canceled some attention, the fans you canceled attention will also cancel your attention. After my long observation and the small number of experiments, found a way to successfully solve the problem of high rate of withdrawal. As long as the position of the microblog is combined, find a micro group that matches the position and go to the person in the powder. This way, your chosen followers/fans have something in common with your microblog, and they will be interested in your Twitter content or topic, reducing the rate of return. This can powder 300 people a day, through the growth of the micro-group of fans around seventy or eighty people, a week can accumulate more than 500 fans.

Fans focus on the full, the fan analysis tool to play a big role. The first is "concern query", it can query "who canceled my attention", "recommend potential mutual powder object" "Query two friends common friends", "active, inactive microblogging buddy query" (Customizable active days) ... With this application, it's clear to see how many fans are canceling your attention every day and seeing if you're a mutual friend. If the mutual powder friend cancels your attention, since he is unkind to you, you do not have to righteousness to him, at this time may cancel to his attention can.

If every day powder others, the above trick will not work. When a microblogging concern reaches 2000, it is no longer possible to increase attention and eliminate 2000 followers, which can be time-consuming and energy-intensive to sift through. Then you need to use "Green Buddha".

This tool I annotate in the chart as "new micro-bo mutual Powder Weapon". It can be a key to cancel your choice of attention or fans, such as "I focus on but did not pay attention to me", "No Avatar", "plus V, no V" and so on dozens of options. Most crucially, you can "lock" the people you don't want to remove from attention in the thousands of people who are going to be canceling their attention, so they will also be hurt by the bulk operation.

With the use of "concern" and "Green Buddha", microblogging operators spend an average of less than 10 minutes a day, which can increase the number of January fans of any ordinary microblog by about 2000. Of course, because of the limitations of Sina API5000, if the enterprise Weibo has tens of thousands of or more fans, the above method is basically unworkable.

Due to Sina API restrictions, many friends say that as long as the application of API interface is basically not reliable. According to such reasoning, SINA official data is the most "reliable", and this is the most reliable tool is the introduction of "micro-data". In addition to the micro-data from the impact, coverage, transmission, and other criteria to evaluate a micro-blog, there are blog analysis, my fans, focus on analysis of three large chunks of the specific analysis. It's important to say "fan analysis" in "My Fans" and "Fan analytics" with "Hot tags" (figure 3.4),

It can analyze the topic and number of fans who have been interested in the last week, and if the fan tag matches the topic of this week's microblog, the content is no problem. If there is a certain discrepancy between the fans ' label and the content of the microblog, the microblog operator can adjust the content or topic of the microblog according to the result, to cater to the fans ' interest topic and to reach the "consensus" with the fans. "Sex of the fans"

and "Fan distribution"

See is this micro-blog on which part of people, which areas of people have an impact, I believe that personal micro-blog is only interested in men and women, of course, I am no exception, and Enterprise Micro-BO will carefully study the distribution of various regions. Another feature is the "fan trend", which clearly records the growth of the Twitter fan in the last week.

"Scarf Fan analysis" more comprehensive than Sina micro-data, it not only provides the above Analysis Services, but also can analyze plus v fan ratio, followers and fans of the top ten fans, fan growth trend record weekend is also longer than micro-data, but these days are inaccessible, here is the point.

"Weibo analyst" is a comprehensive analysis of attention, fans, comments, forwarding, networking applications, it has a free and paid version to choose from, here only the free version. The most interesting thing about the free edition is the "Network Diagram."

This feature is more comprehensive than the "micro-data" network, "micro-data" has only two connections, and the analyst's connections can be increased to Sanchong or even more, and can be tapped from the "Favorites", "Latest attention" and "newest fans" three emphases. Unfortunately, the free version can only be applied to the authorized microblogging, that is, can not see other people's relationships. If there is a need for this, so like "Tuo si" the "Micro-blog Analysis System" can be more in-depth excavation of network relationships, and its claim to be collected Sina Weibo all authenticated users of data, in the end there is no such data is not known, but from my several times the excavation effect, there is a certain value.

Medium content first introduced here, the next chapter will be detailed for you to introduce the content of communication analysis and integrated management tools, please continue to look forward to.

Author: expired white sugar http://weibo.com/333890929

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