DSP platform Wisemeida: daily average advertising display opportunities exceed 4 billion times

4 billion times! This is the average daily advertisement display opportunity of DSP platform Wisemedia. It is reported that, as one of China's largest DSP platform, Wisemedia and Ali mother, Google, Tencent and other three domestic leading exchange platform to complete the docking, and access to the three platform resource bidding procurement leading position, the docking of traffic to reach 4 billion per day. By the end of this year, the figure is expected to turn 6 billion. In the real time bidding (Rtb,real-time Bidding) industry chain, DSP is the most important link, its quality will affect the whole industry development process. It is gratifying that, after 2012 years of rapid development, the domestic RTB industry has born dozens of large and small DSP platform, including Wisemedia and so on has developed mature. At present, Wisemedia independent research and development algorithm, can observe the visitor's interest behavior in real time, through has the interest to calculate its possible new interest, and will broadcast the advertisement dynamically to this visitor similar crowd. It is reported that this algorithm has been applied for patents. With sophisticated algorithms, Wisemedia daily integrates analysis of up to 1.2T (1t=1024 G) of different types of data, real-time analysis of 400 million active visitors, in the daily 4 billion media flow every show, through the mathematical model calculation, in 50 milliseconds, Choose from 30,000 ads to send out the most matching user interests. Therefore, Wisemedia can effectively enhance the advertising effect, the return of advertising investment (ROI) to maximize. The monitoring data show that the RTB mode is used in the page-tour advertisement, and the comprehensive ROI recovery can be increased by 16%. With the increase of RTB's cognition, advertisers ' intention to RTB advertising is more and more strong. In the United States, the industry giants have embraced RTB, such as Microsoft, Procter and Gamble and other large multinational companies. Although China's RTB market is in its infancy, businesses with a keen sense of business acumen are also beginning to try to put RTB ads. Wisemedia since the launch, has received dozens of large and medium-sized enterprises TRB advertising business, service objects across E-commerce, online games, financial insurance, tourism, communications, education, medicine and other 10 industries, the budget growth is fast, is expected to increase by about 150% in 2013.