"Du Fu is busy" Department of marketing planning by the PR team and Sina Weibo claim

Know the site screenshot

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; March 31 News, a recently called "Du Fu very busy" microblogging topic hot network, media reported that the incident was a public relations team to help a domestic museum planning case, but then Sina Weibo operations manager Syed published an article that the marketing case is actually from Sina Weibo "micro-topic group" hand.

From last week, a group called "Du Fu very busy" series PS pictures circulated on Weibo, the protagonist of the picture Du Fu sometimes hand-carried machine guns, sometimes brandished chopped watermelon, and sometimes the body riding motorcycles, and sometimes chatting online. Within a few days, triggered a netizen PS upsurge, once high ranked Micro Bo top topic ranking.

But then media exposure said that the incident is a micro-BO marketing activities, all by the well-known domestic marketing Shillong team planning. Shillong to the media, "This is our plan to help a museum, the purpose is to arouse more people to the museum's attention," we only planned three pictures, others are the works of netizens. ”

But the Cottage Museum in Chengdu, which was pointed to, denied that it was the source of the event, 方伟, the deputy curator of the Cottage Museum, responded that it was completely unfounded, "the museum needs marketing, but it's not the bottom line of marketing." ”

The news in the newspaper, immediately triggered an uproar in netizens. At the same time, Sina Weibo operation manager Syed published an article, directed at Shillong is lying, "Biaogong", said the plan actually from Sina "Micro topic Group" hand.

Syed in the domestic questions and answers website to explain the entire marketing process, he revealed that a netizen in March 21 posted a few high school textbooks in Du Fu portrait was a spoof of the picture, causing hundreds of times to forward netizens. 22nd Sina Micro Topic group focused on follow-up, and confirmed that the play to create a stimulating netizen original interactive topic.

According to his introduction, Sina Micro topic Group with "Micro blog new" account number, List promotion, hot Topic list and other ways to promote "Du Fu is busy" topic, led netizens to participate and forward, eventually formed a "sensation" effect.

Shillong has yet to respond to Syed's comments.

    But no matter who hands, it is certain that "Du Fu is very busy" is indeed a man-made planning. Although the planners claimed that the purpose is "bo you a Smile", but there are many netizens feel "cheated", and some people think that the parody du Fu is "cultural disrespect."