Du Jiane on Entrepreneurship: cutting the company to highlight the biggest value

Source: Internet
Author: User
Keywords Du Jia bin flying Tiger Tesco

August 10 News, do http://www.aliyun.com/zixun/aggregation/1955.html "> Professional managers and their own business to do the company, what is the difference?"

The big difference, Du Jiane says, is that professional managers take into account the life and work of their employees to achieve a balance. After all, people are working, you have to think of his work to the same extent, let people take care of their families. But when you start your own business, you wonder why it's Saturday or Sunday? So many things can't be done. ”

A few days ago, former Cisco and Microsoft's China president Du Jiane Comeback, served as the chairman of the Flying Tiger Tesco. Earlier, the Du Jiane and Mr Gou started the E-commerce site has been in the "inside", but in fact for Hon Hai's employees to provide a long service. Recently, Du Jiane and Tencent Technology launched an exclusive dialogue, talking about their own understanding of entrepreneurship. To some extent, the conversation is more like the entrepreneurial touch he says to himself.

When he left Cisco in 2006, Du Jiane was involved in the creation of a smartphone company, "Honest technology". The starting position is to sell smartphones to global telecoms operators.

"It's a hard business. Do not know at first, feel that there is nothing too hard things to do. In large enterprises, the resource chain and the capital chain is very rich, but to their own business, the resource chain and capital chain will be short. To do business with operators, the carrier paid US 120 days. Light this 120 days capital turnover is facing the pressure is quite large, small companies sell these phones how to support these 120 days? We from research and development to sales, after-sales service the whole chain is done, pull too long, behind the capital chain and resources in fact a lot of broken, need to be able to connect in time. "Du Jiane said.

The smart phone, which was designed to be honest, won a number of major global awards, including the German red Dot, Japan G-mark, etc. So far, Du Jiane hands also use the company's production of mobile phones, the demonstration of photography and other functions are now no less favourably.

In fact, the original intention of honest science and technology, is that entrepreneurs found that the application of IP phone in mobile phone will have great prospects, save a lot of office costs, this is a good idea and opportunity, such as many large companies in fact today has achieved this.

"When you want to enter an industry circle, sometimes it depends on the development of the industry and the background of this era." A lot of big companies in some markets can really do it, there is competition, in fact, there is a truth, the resources of large companies and large companies have built up the ecosystem. What exactly do you want to do in this ecosystem? Which section do you want to participate in?

If you do this chain, you'll end up with a lot of uncontrollable problems, and if you just focus on the best part of it, it's likely to succeed. ”

On the one hand, the billing period given by the operators is a huge test. The more you sell to the operators, the longer the capital chain pulls.

On the other hand, the competitive pressure of multinational corporations is also coming. Du Jiane Talk about a tender case, in that one of the world famous operators customized mobile phone bidding, the honest technology of the mobile phone ratings are ranked first, the other executives are also clear and honest will get the order. But soon he got a call from the operator, "you have a competitor who has sponsored our 500,000 dollar market fee, can you also sponsor it?" ”

"What to do?" We have to say, the sponsorship is not 500,000, 300,000 dollars can not? People have rated you first, but your business is not done, you have to pay first. Big companies in the competition above the advantages and practices of people do not have the means. Du Jiane wry smile. He, who once dominated Microsoft and Cisco's two top multinationals in China, will be in no position to be attacked by big players.

But introspection begins with itself. "Later, we realized that when we cut the company into pieces, we found that the product was very well developed." We cut it off and took it to the companies that were designed and developed, and the space was huge. The second is sales. We have the ability to find such a big telecoms company and talk to them. What companies have the ability to find these big companies? There are sales channels and capabilities, this becomes another advantage, you can through this channel to sell a lot of things to the telecommunications company.

The last piece is to do after-sales service and customer service system, this system covers Europe and the United States, Chinese companies sell products overseas must face after-sales service, but often do not have this ability. Therefore, this company is a very powerful company, it has this foundation. So in the end, when you find that the whole company is doing so much of an eco-chain, cutting it into segments, it becomes almost the best of every segment. "This introspection saved honesty, and by 2008, honest technology was sold smoothly."

This is not the first time Du Jiane entrepreneurship, and that they have always been entrepreneurial mentality. "My work attitude has always been like this: make the company you work for. When this attitude is recognized by colleagues, they feel that the work is very happy. ”

"The biggest reference to yourself is that I know what's wrong, and people don't necessarily want to do the same thing with me, but they have to assess how big a market and how long the ecological chain you're dealing with according to your resources." "Du Jiane said.

During this period, he did not talk much about flying Tigers and E-commerce. In this industry, du family is low-key like a newcomer, he has always been humble and courteous to visit for advice.

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