Du Kang's contention for the power of the Channel War provides reference for trademark disputes

"Why the melancholy, only Kang Du." "The Short song line" makes Du Kang a synonym for wine, and also makes Du Kang's trademark become the target of modern wine merchants ' snatch. However, this unresolved dispute for 30 years, now found a new breakthrough in the electric business platform, but also to other trademark disputes for reference.

May 9, with the Henan Luoyang Kang du and Jiuxian Network signed an exclusive contract, Shaanxi White Water du Kang will be in the end of this month from the Jiuxian network, such as the seven major E-commerce website shelves.

according to public information, Jiuxian Network is the largest liquor-type consumer website, the cumulative possession of wine-type electricity market 76.5% of the share. In addition to its own web site, Jiuxian also operates the day cat, Jingdong Mall, Dangdang, Tencent Pat, shop 1th, Bowser and other business consumer website Wine Channel.

, Henan Kang du and Jiuxian network reached a 5-year cooperation agreement. Jiuxian network will become Henan du Kang in the field of E-commerce exclusive agents, Henan Kang Du's full range of products have been borrowed by the Jiuxian network of seven major channels to start sales.

Shang, chairman of

Jiuxian Network, said the cooperation was exclusive. Jiuxian Network became the only agent in Henan du Kang in the network, Henan Kang du to the highest level of agent price supply.

Henan Kang du won the e-commerce war, on the spot the heroic manifesto. General manager Wu Shuqing said, Du Kang is intended to become the head of Henan liquor leader, and strive to achieve 3 years of internal online sales revenue over 200 million yuan.

industry comments, Henan Kang du and Jiuxian network cooperation, increase sales is the second, but also hope to use the Jiuxian network channel to promote the ability to complete its brand nationwide promotion and market-oriented construction.

Luoyang Miao, general manager of the sales company, said, will be tailored for the Jiuxian network customized products for Jiuxian network sales, and in the advertisement highlighted the "Buy Kang, on the Jiuxian net" words.

Liquor Expert Iron that the Internet has developed rapidly, consumers have become accustomed to online shopping. For liquor sales, the importance of the electric business channel is self-evident, decades later will even replace the traditional channels. In the future to make the traditional liquor sales have a greater breakthrough, we must rely on innovative sales model.

rely on the strategic partnership with the Jiuxian network, Henan Kang du comprehensive net, will seize the white water du Kang's inherent market share online. From May 7 onwards, the Jiuxian network has been all white water du Kang wine under the shelf.

Industry insiders commented that "Kang du dispute" For many years, now has been a market-oriented solution, or other trademark disputes can be used for reference cases.

Although in the electronic commerce war defeat, but Whitewater Kang du not reconciled. May 8, Shaanxi White Water du Kang and Sheng Consulting Group signed a marketing contract. The latter has "China wine industry chief consultant" said, liquor marketing experience. The move was considered by the industry as a counterattack by Whitewater Kang.

However, due to the large area of the electric platform to fall, the fate of white water du Kang is not optimistic. CIC Consultant food industry researcher Jane that Henan Kang du and Jiuxian network marriage, has been strategically on the white water du Kang far away, the results of the two sides have been basically determined.