Du Liang: On the four Development trends of network Marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; A few days ago, the IBM Blue Express from Beijing to Shenzhen, talk with us about IT service industry, especially IT outsourcing development trends, he explained in his PPT to IT outsourcing four development trends, to share, here is from the IT construction to it operational dimension of the point of view, I don't do too much elaboration , as shown in figure:

Then, I think of it and the network marketing industry also has a common place, so also on the basis of the revision, to talk about my network marketing four major trends of view, in order to discuss with the colleagues, as shown:

Here we see: 1, functional building to the customer experience. Talk from the site, from blindly pursuing functional all-inclusive, to the pursuit of the site's customer experience is good, its function is to build whether the customer needs from the point of view, otherwise, more functions are just vases. 2. Marketing to Operation Management. Network Marketing, network promotion we are mentioning, but a lot of people and companies are in the shuffle gun, no command, belong to play where the point, Network marketing work lacks system planning and unified management. 3, technology-based to policy-oriented. I contact many non-industry people, many people know that network marketing is a highly technical work, the industry also has a lot of people mention network marketing to search engine optimization [SEO] up, in fact, we compare traditional marketing, and then take 4P and 4C to do a comparison, network marketing is also a kind of marketing, It is just the use of the Internet channel, to take advantage of the characteristics of the network. 4, information coverage to the operating brand. Are talking about the brand, really do brand how many? Oh ... To talk about ...