Du Liang: The process and planning of integrated Network marketing communication

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Last night, a friend who made a net sale in Hangzhou chatted very late, and the friend wanted to sell a healthy product for the cigarette, which discussed the integration of network marketing and network advertising. A lot of friends have asked before, in fact, we advocate the integration is not a patchwork of inorganic, but organic integration, in the specific analysis of customers and market environment played a set of marketing combination boxing, admittedly, huge advertising investment can certainly be a huge sales, this is the daily chemical industry is the usual practice,         But most industries are stones, especially the return on investment. Integrated Network Marketing Communication process and steps are visible in the following figure:

We usually say, customer is the first, yes, integrated network marketing the first guiding principle is to let the enterprise become customer-centric marketing organization, the enterprise here is a marketing as the sole goal of the organization, this organization can be understood as a virtual organization, can be established by the internal and extended enterprises. The second step, in the target market environment, we have to take from the market to the enterprise (from outside to inside) The marketing plan, here, we want to know who the customer is, where the customer is, the focus is to assess the value of customers. The third step, IMC (Integrated Network Marketing) emphasizes the use of various marketing communication tools to make a reasonable plan, from the market is particularly important.         The fourth step, the goal, plainly, all enterprise's big marketing target all the same, nothing more than to increase and stabilize the cash flow and enhance the corporate brand, but to achieve the goal of the road there are tens of millions of species, here and the fifth step together, here is not much elaborated, to be aware of the target to determine the choice of high conversion rate of the platform or the high brand display platform. Let's talk about this ...