Du: The Internet has changed the way of media marketing

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October 22, 2010-24th, the 17th session of China International Advertising festival held in Nanchang, Jiangxi Province. 23rd Morning Advertising Festival Theme Forum "2010 China Interactive Network Advertising Summit Forum" held, the image of Sina chief operating Officer Du.

Du: The Internet has changed the lives of people, today the Internet has become an indispensable part of our lives, the Internet has changed the path of media marketing, so that the media from the advertising of the single transmission, has become more than the spread of many points. Media socialization today, everyone is the media, everyone is the audience, everyone can be close at any time, their interest in the information, the Internet fundamentally changed the marketing model, the network-type marketing, and gradually transformed into a precise target marketing, the usual marketing in the push to promote marketing. Let us use a development attitude to create the attitude of hardware and participate in this transformation.

Sina from the start to do network marketing, actually has been through 12 years, we are a veteran of the internet industry, in 12 years, whether it is from the network media operations and operations have undergone a great change, the speed of change from today does not seem to be because of the growth of time, whether the speed of change or diversification of the development, In two years there has been a great change in the overall, Sina faced with the market competition environment than a few years ago more diverse, in such an environment, our overall strategy Sina, the first is to consolidate and develop constantly to improve their core strengths. The second is constant new Internet technology and product areas to do long-term planning inputs.

At the same time, to be targeted around their core advantages to do a good job of the corresponding products, Sina Weibo, which has been the most talked about in the past year, was launched from the end of last year, but in fact it has been within us, from planning to operation, to development, to the launch of a few years, These years have just verified our analysis of the competition for network development, has already grasped to own core superiority, it is and our original portal site, especially is the network media aspect superiority has done a very good integration, simultaneously it also conforms to the network user in the interaction and the dissemination aspect demand. So, in fact, on the whole, Weibo is based on our original strategy, I believe that all of you are Sina Weibo users, and we hope that it will be able to and many of us here, the media, enterprises and our ultimate personal users, can be tied tighter, can create a share, Communication at the same time to disseminate their own platform.

I think for next year's advertising market, including online advertising, I believe that there will be a steady growth in the Chinese market next year, online advertising, next year I see a trend of mainly three aspects, from the overall large number above, I believe there would be a comparison can make everyone happy growth rate, but 2nd, Network advertising market it itself in different forms of the site inside the distribution, in this case, there may be a different situation in the previous years, because the diversity of the site is already very obvious, next year, I believe that whether in the video or in the community, it will be in the entire network advertising market share can be further enhanced.

Third, for today's distribution of website forms, in the next year I believe there will be a different change, there are two conditions, 1, the site itself to make adjustments, make changes, especially like the original several major portals, I believe that in the next year, the overall concept of the portal will be a certain change, Not only today news content as a major source of advertising, but also from video and community for our advertisers to provide a more comprehensive solution, so next year's online advertising, I believe the general trend is good, but the competition will become more and more fierce.