Du Yinan: 24 coupons missing is self hematopoietic function

"24 coupons lacked the function of self hematopoiesis at that time. "On a foggy night in Beijing, Du Yinan, a 24-coupon former CEO, drank tea at a common friend's home," he said.

The failure of
24 coupons and the media attacks in recent months have made this former sunshine friend heavy, but I do not want to comment on Du Yinan. As a friend who is neither a peer nor an interest, we talk more about the root of a business project--to address user needs. The whole night long talk to impress me is not those different from the Du Yinan "3000 words summary" of the bottom of my heart, but the beginning of this article "self-hematopoietic" that four words.


"self-hematopoietic" is a very popular concept in the non-profit field, which means that a non-profit project can run itself through commercialization and socialization, and can use its own money to make a long-term and sustainable profit, rather than simply relying on the money of the donor to survive unilaterally. "Self-hematopoietic" concept in the domestic history can be traced back to the Chinese Youth Foundation (Green Foundation) Project Hope's "Trader Hand" Xu Yongguang. In the >90 era of the last century, when people http://www.aliyun.com/zixun/aggregation/16333.html the foundation for investment, most people understood it was "misappropriation of money", then the Xu Yongguang ( The Secretary-General of the South Foundation for Public Welfare is holding the Green Foundation's money for a value-added investment. Xu Yongguang's investment rationale is clear, he thinks one is a non-profit organization staff to eat, and the other is the cost of doing things, the third is from the point of view of preserving and value-added, put money in the bank only shrink. But such a view at that time directly challenged the Chinese society's perception of non-profit, because at that time people's hope for the hope is that you take the donation, your job is only one-rescue children out of school. Although Xu Yongguang's donation to the Hope Project is to invest in a "self-hematopoietic" mechanism, earn money with investment to continue to support the project, but people understand that you take donations to invest it is difficult to tell the final is to help more children out of school or some self-interest, after all, investment risk, make money everyone happy , the loss is tantamount to Xu Yongguang "misappropriation of good money" committed a crime.


Xu Yongguang finally fell a mixed situation, but in any case, the concept of "self-hematopoietic" in China's non-profit field began to arouse people's attention. But surprisingly, when the idea is recognized and popularized in the charitable community, it is sometimes overlooked in the most profitable business. Is "self-hematopoietic" not the most basic function of a commercial project?


After the failure of the Du Yinan will refer to "self-hematopoietic" The word, presumably is also a deep feeling. As a group buying site, the 24 coupon at the beginning of a period of maximum one-day revenue can exceed 100,000 yuan, has helped a Japanese cafeteria sold more than 10,000 copies. According to 24 former senior executives recalled that six months, 24 coupons business from 20 cities to expand to 102 cities, the entire company from 300 people to increase to 4500 people. But the question is, what is behind this series of dazzling growth figures? is the 24 coupon product itself a huge competitive edge? is 24 coupons extraordinary operational strength? Or the investors ' money?


now it seems that the answer to this question is the investor's money. For the crazy growth of that time, Du Yinan himself commented, "There is no way, the investment or not to see the main ranking, and the ranking can refer to the water." If I do not expand and do not run the water, I will not get the investment. "Get investment, expand quickly, make water through expansion, and then use water to attract more investment." Such a strategic closure is typical of the Internet scale effect model, but also a lot of grassroots entrepreneurs dream of the pursuit of the Facebook direction. Facebook's listing really shows that the model is feasible to a certain extent, once the amount reached a certain scale, internet enterprises can be profitable, 24 coupons by the bad group buying industry competition environment impact, also have to adopt such growth route. But the point was that, in addition to money, 24 coupons were ready to expand from 300 to 4500 people?

The various operational and management issues that emerged after the expansion of the
24 coupons have been reported online. The expansion of the Du Yinan team into a mess, but also let Du Yinan himself lost a lot, he began to focus on dealing with investors and deal with various operational issues, and began to ignore the most fundamental things-products.


if Du Yinan at the beginning of the "self-hematopoietic" concept has sufficient recognition and attention, the situation will not be the same?


get investment, carefully improve the product and achieve "self-hematopoietic", rather than just to get the next round of investment to do flow, water, perhaps is the Du Yinan should choose the road. 24 Coupons Ignore the continuous user experience to promote and blindly pursue growth, ultimately unsustainable. In fact, from the project's most fundamental consideration, the investor's appeal should be based on the best solution to the user needs, and the entrepreneur should also play up such a role, good communication, good balance. Otherwise, the same as the Xu Yongguang, misunderstanding accumulated too much can only exit, but Du Yinan and Xu Yongguang specific deviation is not the same, du too much emphasis on investors, Xu too much attention to the audience.


Some people say that 24 coupons fail because of Du Yinan personal ability, others say that the failure of the 24 voucher is because the nature of Chinese business is different from that of Silicon Valley, and the fundamental failure of the 24 coupons is to create bubbles by simply using capital for more capital and ignoring the problem-solving mechanism. Sustainable business growth is a fundamental problem for any project, after all, entrepreneurs, investors, and consumers are not just in the pan, but for a sustainable and valuable problem-solving mechanism.


entrepreneurs are not pursuing the legendary "Facebook effect" but the sustainable growth of "self-hematopoietic". The latter is the business path and the approximate rate.