Dual-core operation mode

Absrtact: This is not the first time that the financial industry has given credit to the online gaming industry, but it has been the highest credit to the online gaming industry. July 11 16 o'clock, the Grand games teamed up with snail held "black gold" dual nuclear operation press conference. At the same time, PU FA Bank

It's not the first time the financial industry has given credit to the online gaming industry, but it has been the highest credit to the online gaming industry by the financial industry.

July 11 16 o'clock, the grand game together snail held "black gold" "dual Nuclear operation" press conference. At the same time, Pudong Bank, Bank of Communications, Ningbo Bank and the governors of the Bank of China all arrived, four banks also announced that the "Black Gold" project a total of 600 million yuan for the letter.

"Credit" refers to the commercial banks to the non-financial institutional customers directly to provide funds, or to the customer in the relevant economic activities may be generated in the compensation, the payment of the responsibility of the operation of the bond rather than equity investment. In other words, the bank will share interest rather than profit.

However, at the end of the second quarter of this year, the Bank of China market has been "money shortage" liquidity tense situation. In this context, how do the big four banks consider the record high fund credit?

"The concept of the highest credit limit is one of our banks ' willingness to support a cap on the operation of Black gold, and the actual delivery depends on the company's cash flow needs." Min Chenggang, deputy Governor of Bank of Communications Suzhou Branch, said in an interview with our correspondent: "At present, the snail cash flow is in good condition, but 600 million credit is to better improve the quality of snails and market penetration capacity, as well as the follow-up project arrangements." ”

On the other hand, the combination of finance and technology is already a new subject of the whole traditional banking. Jianding, deputy governor of the Suzhou branch of Pudong Development Bank, pointed out that, first of all, under the current economic situation, "can have more than two digits or nearly 20% growth in the industry, it seems to see only online games"; second, the business model of the gaming industry can be replicated;

"What is the basis of bank innovation?" is the customer demand. Jianding points out that snails have created new opportunities for banks by presenting demand: "One of the important innovations of black gold, for example, is its charging model." In the future, banks will test banks ' ability to manage risks. In the past, banks ' maturity approach was ' collateral ', but that was not innovation. And it's an innovative way of combining the charging model with managing its cash flow and making it paid through cash flow management. ”

Innovation of financial Wind control

Min Chenggang stressed that four banks in the "Black Gold" risk assessment for the independent operation, but finally reached the same conclusion. And the support of the snail on a very large basis and premise is: four banks (Suzhou Branch) in the early stage of the snail venture is its financial services provider, so 600 million funds to credit, is a 13-year crystallization.

However, it is noteworthy that this time point is that Chinese companies are about to enter a new era of higher borrowing costs. China's stock market was pushed to a four-year low, with the banks ' valuations close to record lows, and investors believe that earnings growth will result in more defaults as the economy slows. Banks have deliberately slowed the pace of credit because of tight funding, including restricted lending, such as real estate and infrastructure, with a new almost Nil.

In this respect, Jianding pointed out: "China's economy has been to a transition period." Everyone is talking about making original exports all over the world, but now there seems to be only two things for China's own, one is the Confucius School, the other is the cultural industry, the latter because there is no national boundaries, but there is a great cultural gene gap, and this gap if the diversity of integration, it will produce value, So there is a lot of demand for exports now. ”

Min Chenggang further added that the snail industry positioning is actually "digital culture industry", "this model and the former traditional enterprise's biggest difference in it does not have heavy assets, so the bank in the evaluation of the company's value, the main core is the value of intangible assets." ”

So what is the value of intangible assets in terms of performance? Min Chenggang's answer is: look at how the business model translates into cash flow. "In this respect, I think the most important thing for a technology-oriented industry is the industry, the team, the leaders and the business model." ”

According to the financial banking institutions, the evaluation of credit enterprises by banks and financial institutions usually considers the competitive advantage of enterprises, resources and market coverage, management mode, financial index and repurchase guarantee ability.

The valuation of online gaming companies mainly includes two aspects: first, the existing game product line growth predictability and sustainability of the basic value, second, the new game to measure the success rate and profitability potential of the future value. Because of the uncertain factors in the future value, the basic value is the decisive factor in the evaluation decision, and the future value is the auxiliary factor.

In addition, the bank financial institutions are optimistic about the excellent research and development capabilities, and have a wealth of operational experience and reserve products and business in line with future market trends of companies. Snails think that its structural advantages are mainly embodied in the focus on research and development, core planning, game mode, user advantage, dual-core operation management and sustainable development.

"These 600 million mainly solve the financial problems, such as in addition to registered patents, there are copyright, and then the combination of innovative charging mode to control cash flow, orders and so on." When asked if the credit for a financial institution might be further relaxed, Jianding said: "It may also get OEM orders, not necessarily their own original." Even as it expands, it soon needs financial support that can be appended. ”

Dual-core operation mode

"Black Gold" is a snail launched by the latest steampunk 3DRPG Magic online games. And the so-called "dual-core operation" refers to the grand and snail two companies will jointly operate the game, the two companies jointly funded the first round of market costs reached 200 million yuan scale. Prior to 2012 years, the two sides on the "Nine Yin Canon," the first dual-core operating experiments.

At present, the domestic game industry, pure Agent mode or pure research and development model difficulties, produced more difficult. Two of different areas of expertise in the combination of game companies, with the best quality resources complementary cooperation, this win more than competing to have a more sustainable development and odds rate. "Snail founder Sihai in the interview with our reporter, this is also dual-core operations under the" Nine Yin Canon "can achieve success of one of the important reasons.

Large Multiplayer online role-playing game (MMORPG) The slowdown in the size of the market is already a common sense. However, as a side tour, Shanda Games Zhang and Sihai repeatedly stressed the "black gold" in the business model of innovation.

First of all, facing the challenges of the mobile side, Zhang said: "We are nervous, but where are we?" In fact, because the overseas market growth is very fast, so we will be the entire South Korean listed company into a hand tour company, whenever it does not do hand tour, we all remove it, all into hand tour. ”

Zhang stressed: A company big to a certain degree, although also has the transformation distress, but also has the other benefit namely can divide into different army armies to fight, unlike the small company either does this or does that. Shanda will allow them to play in the overseas market.

"Grand Overseas hand tour a quarter to earn a billion, accounted for the grand income 10%." Of course, the domestic market up, we will have a hand tour products here, but if it is now this situation, the domestic part of our affirmation still want to push the end of the tour. Zhang said: "Because of user demand, we see" Black gold "quality and unique business model, as well as the previous" Nine Yin "cooperation Foundation. ”

Compared to past time charges and prop charges, the black gold emphasizes "selective time charging" in business model innovation. Simply put, users can choose the time by half an hour or other time to archive the results of their games, when users feel that a time period to hit something valuable, just pay the price of this time period. In other words, the user can hit the prop at a certain time may be worth 1000 yuan, but the user only pays five cents to be able to buy, then will buy the prop to trade the market to sell, but "the black gold" the operating party only collects the handling charge.

Sihai revealed that the snail has been "black gold" business model of innovation to apply for a patent. "Public opinion is in doubt about the end of the tour, but in fact, the end of the crowd is there, but now the threshold of the trial is getting higher." ”

According to the information provided by the snail: MMORPG market size increased to 29 billion yuan in 2012, casual games (mainly including advanced casual games draw card games) market in 2004-2011 years of market size of the annual composite growth rate of 61%, in 2011 to 11.6 billion yuan.

In addition, the mobile, web market is still in the early stages of their respective development cycle, the overall online market contribution is limited. But in terms of revenue, client-side gaming will remain the main game form, although its market growth may be significantly lower in the next few years than web games and mobile games. The data predicts that in 2012-2014, the client game will still contribute about 70% revenue for the overall online gaming market.