Duck King: Using Network Tools marketing to improve attendance

Silicon Valley Network November 9 has won the title of the culinary master Wang Feng, now has successfully created their own brand-still meal duck king. Wang Feng, the reporter noted, and most traditional catering business management means different, he spent more time in the network marketing. In this respect, Wang Feng is quite touched to say: "Today, the traditional way of word of mouth has been unable to adapt to the brand quickly seize the market demand." He said that with the development of technology, the use of network power to http://www.aliyun.com/zixun/aggregation/18020.html "> brand awareness, for the emerging business is a new choice."


　　


According to Wang Feng introduced, from 1988 into the chef industry began, he has in Ying Lou, Tianjin, and other old brand name restaurant work, in the whole of the time also served as executive chef, more than 20 years of accumulated rich experience and crafts, let him have to build their own brand ideas. "When the new store opened, only a few people from the surrounding area occasionally came to taste the fresh, and the business situation was very unstable." "Recall the beginning of the brand creation, Wang Feng Road out of his bitterness." He told reporters that at first had tried to send leaflets and other traditional promotion and marketing methods, but the effect is not very ideal.


　　


face more and more savvy consumers, Wang Feng began to turn his eyes to the network. "The first use of network marketing is in the public comments group to do group buying products, 68 yuan of fine roast duck one issue sold more than 200 single!" "The use of Network Tools marketing, Wang Feng gushing." He told reporters that using the network to promote the biggest change is to break the geographical restrictions, the guests from the surrounding residents from the main to become all over the city, at present many repeat customers are from more than 10 kilometers away from driving to the store to eat roast duck.


　　


In addition to the direct sale of products such as network tools, information-type tools are increasingly being accepted by consumers and businesses. Chat to the role of network Tools, Wang Feng said side opened the new store in the public comment on the Web page. The reporter saw that last month just visited a netizen comment on the way: "Overall feeling good, roast duck taste really good." Cooking also has old Tianjin restaurant plus some improved flavor. "Wang Feng told reporters, no matter how late every day to look at customers on the Internet to see the evaluation of the store, according to feedback at any time to adjust the dishes, prices, stores and other aspects of the structure and design. He frankly, to their own dishes again confidence, no amount of publicity, nor the real reputation of consumers.


　　


It is understood that the use of Network tools marketing within a short six months, Wang Feng's roast duck restaurant attendance has risen nearly 30%. Industry analysis, this achievement for the new restaurant brand is not easy, similar businesses want to achieve this goal at least a year or so cycle. "Network Tools, although powerful, but it is only a tool, to learn reasonable use." Wang Feng also shared his experience. For example, his first buy products only "68 Yuan of fine roast duck", but then according to the information online feedback, he joined the consumer's proposal in the second group of Fried Duck cooking, followed by the consumer's proposal under the introduction of their own collocation, the choice of purchase menu. He frankly, as a traditional service industry catering enterprises, training good basic skills should also be with the Times, using network information Technology more detailed understanding of customer demand, so as to constantly adapt to market changes.