Dunhuang Network Wang: Entrepreneurship do not fear detours, also don't want to get rich

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Wang, the chief executive of the Dunhuang Network, said in an undertaking in China that few 35 years were successful, mostly long-distance running. So you have to figure out if you're right for this kind of life, and get rid of the sand in your shoes while running. At the same time, do not be discouraged when adversity, and in good times, the market tide is very prosperous, also don't really don't know who you are. Many businesses are in the ditch when they don't know who they are. The details of the interview are as follows: There are deletions in the entrepreneurial state.

Why do you choose to start a business?

Q: You have been away from Tsinghua for more than 20 years, 20 years ago you walked down from the podium of Tsinghua into Microsoft, and then from Microsoft to Cisco, and then set up a brilliant and Dunhuang, every choice, for others, is a lot of courage to do, because those are from a relatively comfortable position jumped out, Select Start from scratch. Where did you get so much courage, and why did you have the courage to make such a choice?

Wang: After all these years, I have done some summary and analysis of myself. The core point is that I can listen to my heart, can follow the passion of my heart, to make my own choice. So I was able to leave some of the jobs that seemed comfortable, or more dazzling, into an entrepreneurial career full of uncertainty. And in this way I am in fact also constantly make choices, make decisions, take action, to this day I really am still very proud of the choices I made.

Q: What are the biggest challenges you face when you start a business?

Wang: Personal entrepreneurship and professional managers in large enterprises, the need for psychological quality and a lot of ideas are quite different.

In a big business you may never need to worry about survival, because these companies often have very strong capital, very good brand, so in here you can think of how I get the headquarters strategy implemented. But when you go to entrepreneurial enterprises, the rush is to survive the pressure, next month you will be able to issue wages, next month your server rental is not still able to pay out, this is a very cruel environment.

2nd, I feel more deeply, is in multinational enterprises, in fact, you do not have any chance to set the overall development strategy of the company, not to mention the establishment of such a business model, but for entrepreneurial enterprises, the whole enterprise development direction, the strategy and strategy of enterprise operation, including the whole team culture construction, I want you to set it from scratch. You have been in the big business for many years, it has a very mature system, so for many multinational companies out of the managers, how to develop a comprehensive strategy is a big challenge. Because his past training is a local strategy, are in a large framework of a local strategy, so this gap is still quite large.

Q: Which role do you enjoy more?

Wang: I'm asking a question all the way, who you really are, what you want to do, and what's the thing that makes your eyes shine. My thoughts and answers to this question continue all the way, so it will make me more and more clear what I really want, I have any advantage, I have any disadvantage, I finally can find that I am actually a very suitable for the creation of a person, suitable for entrepreneurship, although I am engaged in these entrepreneurial is a stormy sea full of challenges , I can also enjoy it.

There must be a harbor behind a successful entrepreneur.

Q: Have you ever thought about it when you made a choice, what if it failed?

Wang: I am an almost unreasonable optimist, or an almost unreasonable self-confident person, I think more is, in the process of mountaineering, although the thorns all over, or not a ready-made road, but I will often imagine the summit, I and the team together, we see a small mountain, I feel very excited, Also very full of sense of achievement. I realize there are really two kinds of people in this world, a person will constantly think that in the course of mountaineering, 99.99% may die, so it is in such a low probability to do this thing, and another person, more crazy, more confident, like the challenge, he thinks I have at least 0.01% Possibility can turn this dream into reality, we focus on the 0.01%. So I think that professional managers and entrepreneurs are actually completely different kinds of creatures. You need to find out for yourself at the earliest opportunity, which will be very helpful to the development of your future career.

Q: Will the family be a strong supporter behind you?

Wang: There must be a lot of successful entrepreneurs behind him, and only if you have a support that allows you to recharge your batteries, you can go on the road to a more lasting business. Today, there is no reason for success in the 35, more is to long-distance running. If you have sand in your shoes in the middle of a long run, it's hard to keep running.

Q: It is now common that a woman may need to spend more to prove that she can do well in this position, but men may not need to spend so much effort.

Wang: Yes, unfortunately it is a reality that women are promoted by their own past records and successes, while men rely on their own potential, which is their potential. The success of women in the workplace depends largely on men's understanding of the problem. If more business leaders are aware of this, it will enable many potential female colleagues to become leaders, not only for the company's performance, but also to make the whole society more competitive.

I remember Mr. Buffett saying that the success I had today was nothing, because I was only competing with half the people in the world. Can you understand what he means? He is saying that there are many very good women who have not been involved in the competition, so it makes his competition less complicated.