Durex planners tell you 11 insider social network promotion

1, the possibility of a success is not without, but very, very few, but all the people's luck.

2 . Hard ads without the forwarding award, even Lei Jun or Yao Chen fat, the forwarding volume will be significantly less their average daily forwarding less . Of course, there is an exception to anything, with some hard ads gaining audience recognition and proactive communication because of their creative acumen, but this is a rare and unusual exception, with g .

3, the practice of imitating millet In fact, no one is successful. The temporary success of millet is just hit the right place and, and one can not be missing, if not for the Lei Jun, if not because there miui, if not for the phone, millet is still difficult to achieve millet. Hiding a certain amount of Internet thinking hat, shouting screams called consumers, but the product is actually far behind the power, how could only by virtue of speculation to get a miracle sales? Music as the boss has been using all Jay can use the star Relationship, but the product itself is still not satisfactory sales, of course, the success of the stock market and product sales success, itself is two things.

4, looking forward to the kind of ugc object is again dreaming. All objects into the 2014 still impossible to booming, because every kol every marketing account must be paid to be involved, and now take a look at the microblogging hot topic on the right, and the few related to the promotion of business, after the hustle and bustle Audience calm has been hard to produce such a hot topic.

5, even if the soft advertising transmitted tens of thousands, the comments in the back and the product will not be associated with more than 200. 80% of the peripheral communication are taken long microblogging or paragraph way, the product brand information is deeply hidden into, in addition to playing from the personnel involved in the guess who I am, the general audience is not focused on the brand

6, all the consequences of success must be false. Social networking promotion into everyone's vision has been a number of years, all kinds of marketing experts outbound customers are still no more than 20 successful cases. Really successful social networking is the number of small and medium enterprises and marketing big step ahead of knowing the business opportunities as well as gradual Baotuan Duanzi hand, as well as providing data services brush the agency. Success is so simple, after the provisions of the kpi is a variety of tricks to complete it, a long time, no one will do things seriously, because you are not as fast as brushing data.

7, any data in social network can be spent to get. Popular microblogging, hot topics, star trial, as long as you want, no money to buy. Party A also more and more understand that this is not a small-scale output, but also increasingly understand that this social network seems to be useless. If business executives understand the doorway in the industry, perhaps the industry will not degenerate so fast, but they do not have time to know more can only watch the figures on the report. It's safe to say that every brand that makes a difference on social networks has knowledgeable bosses and decision makers.

8, more than 98% of social network communication there is false. A clean spread has become out of reach, the industry does not have a measure, the last must be implemented to forward the number of comments, there is no one dared to be responsible for the third-party data agencies, the various departments within the enterprise but also to compete with each other , A micro movie 300 million broadcast, a prize forward 300,000, three days to increase 1 million fans are staged every day. But these falsehoods can not get anything but the numbers in the report.

9, Conversion rate to buy conversion rate even lower than you think. Advertising is to sell without error, but the conversion rate is not deceptive, the product itself if there is no social factor or price advantage, promotion from your social network to your purchase page conversion rate is the real exposure of three ten thousandths To the page into the purchase of 3 percent is even good. Of course, different types of different occasions or different, these data I have experienced. From the perspective of roi reasonable, judging from the final sales perspective roi absolutely unreasonable.

10, really can understand the role of social brands and individuals together will not exceed 100. An industry has not been clearly understood before it began to be artificially destroyed, the social books on the social operations are not actual combat people, some business people do understand to do with people who understand do not understand Oh, we always hope that the world a mass of gas For a long time, where there is any right error, it is Le ha Le ha ha finished.

11, is not social no role is not reached by the role of the myth. Calmly experience the social through experience, the audience access to the world's channels must be effective here, but you first need to measure their own brand is suitable for their own endurance waiting for the completion of the pre-construction, we all hope to sow seeds tomorrow to eat Watermelon, in order to meet this wonderful impossible desire, began artificially mythology in this industry, to exaggerate its effectiveness and enhance everyone's expectations of it. Can not make achievements, began to say that the platform activity is not good, and so nonsense. An objective and calm view of things is that both Party A and Party B should conscientiously study their homework, which is also a prerequisite for success.

In fact, there are still many truths. The industry is not a mass of desperation in darkness. Instead, they cautioned themselves after they have taken a serious look, and do not indulge themselves in the same way as they do.

Source: Lao Jin nonsense Author: (Interactive CEO, Durex microblogging planners when ring) Jinpeng far