Durian Brother: Chinese and British two stations to engage in brand marketing strategy

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

---[cleaning up the blind spot of brand strategy]

When I wrote this article, I thought a lot of people would say, "Fool!" which station does not have Chinese and English now?

It is also true, see the big and small stations have Chinese and English, but after all, the new network Marketing Company (website) in time, input or the concept of the error will only take one side, the other side to ignore!

So let's start from here to tell new people how to better their own brand better marketing out. It's a reminder.

Writing this topic is also a reason, today a netizen consulted about this question:

Our company is the official website is www. Pery. COM, Pery is Nasdaq on the stock abbreviation, the main brand for Perry Ellis, another 20 or so brands, some have independent shop site, as well as regional sites, such as Pery. com。 CN and so on.

Now the problem is to search on Baidu Perryellis can not come out of our official website Pery. COM, and Perryellis. COM is not the first, and Google is the first, search results we are still more satisfied, this we did not pay Google, we think this is Google itself should do. Baidu on this issue is more annoying, especially if you search the state organs, he rarely give you the official website, always some grass feather links (for example, I have not found the official website of the National Women's Federation, do not?)

My question is, do we have a good way to make a few meta settings in the Web page so that Baidu meets our requirements?

Look at this after wandering brother first is to see the site, found that PR is already 3. Because I didn't see the station before I thought it was the problem of the new station. After looking at this can be a screen discarded!

So what is he anyway?

According to their own search for many years to grasp the phenomenon that he is "lack of a Chinese station"!

Why do you say that?

The key point of the netizen is to explain the phenomenon of Baidu, the performance of Google is satisfied. The problem is in Baidu!

Baidu as a professional Chinese search engine, is this "professional" so some English stations, although there are included, but can not in some respects to give a person to meet the requirements.

And Google you will find you search English words when you are in China, he will display the search results in the CN, will appear in Chinese and English stations interspersed with the search results, some are pure English stations, and some Chinese have this English word site!

Then go to COM under the "Google.com in Chinese" search you want the pure English content, he will not only in addition to Chinese English station outside the results, he retrieved the global English (utf-8/charset=iso-8859-1/content= " Chinese "not" charset=gb2312 "") station results. [Of course, sometimes out of the reason for the station itself is the site is clearly English but in the code as "Chinese"]

Return to Baidu:

1: Baidu, founded in January 2000 in Beijing Zhongguancun, is the world's largest Chinese search engine.

2: Baidu has been committed to listening, mining and meet the needs of Chinese netizens, adhering to the "user experience first" concept, in addition to Web search, but also provide MP3, documents, maps, teaser, film and other diverse search services

From the above Baidu official explanation clearly understand Baidu in Chinese "professional"!

So want to search English in Baidu and get a good ranking (brand by the front/portal awareness) will have to do a little laborious things to do, is to do a "Chinese version", and in the Chinese introduction in addition to the brand name translated into Chinese name, but also to give the appearance of English words! For example, "Motorola" is his English name, But he has a Chinese name "Motorola". When we searched "MOTO" in Baidu, the first is the "www.motorola.com.cn" Motorola Chinese official website, not his English site. When you search for "Motorola" or above!

For example, your "Haier" in Baidu and Google are all of the following Chinese station, but in Google he is displayed in English content. Because the Haier station is designed to consider the IP problem, when the Chinese IP access will automatically jump to the Chinese page!

Baidu has a good performance is a brand/brand/portal station always put in the first (in addition to bidding) even if the home page of this station does not have any introduction, the use of any unrecognized code or simple flash he will give a 50-word simple introduction!

Then we should consider our own purpose and model when we are doing our own company's station. If you take into account in the performance of Baidu best to do a Chinese station! (after all, the above search phenomenon is listed in the global/national well-known products to give instructions, other new stations even if their own product name is very personal, once be said, may not be very "natural" put you in the first Oh! Often see original articles will also be copied behind

After doing a bilingual station, Baidu Search your English name will be very good to meet your wishes!

This in addition to hobbies outside the company brand reference, marketing application is also a matter of concern!

Flying brother in Beijing 2007-11-11

Source: http://www.studyseo.cn/News_show.asp?Newsid=23

PS: Very funny, today is a Singles Day! I wish a single person to find another, I wish the English website also give a Chinese half