Durian Dragon "Bear-like" Sales: 3 teddy Bear online retail 33.72 million

Durian Dragon "Bear-like" Sales: 3 teddy Bear online retail 33.72 million

Shanghai Wei Ya

Recently, fluttering Dragon's general manager Xiazu Jun told me an astonishing number, their 3 teddy bears, in Taobao 3 years sales of 410,000, the retail amount is 33.72 million yuan. That is to say, the average retail sales of 3 bears over 10 million yuan a year. In 2008, 3 Bear's annual sales are 5 million yuan, 2009 is 12.45 million Yuan, 2010 is 16.26 million yuan. Summer always joked that this is their "bear-like" sales.

Durian Dragon is one of 117 Amoy brands Taobao, is the network own brand. Durian Dragon E-commerce Co., Ltd. is the predecessor of plush toys export-oriented enterprises, has 10 years of history, the main customer is Disney. The 2008 financial crisis, Disney's orders fell sharply, from 10 million yuan a year to 1 million, the factory unsustainable. Fluttering Dragon timely transformation of E-commerce, in Taobao shop to do retail, registered fluttering Dragon Trademark, that year let the enterprise pull through.

Xiazu Jun said that year for the world's top 500 OEM production, to help enterprises understand the world plush toy industry rules of the game. The first benefit of the experience is that plush toys once made the brand, a style of market life can do 10 years and eight years, and not lose, "from our service of a few customers look, so far has been done for five years, a few models each year, exports 300,000/year, to now have done 2 million." ”

The second benefit of the experience is the quality of excellence. Xiazu Jun Introduction, the U.S. guests pay attention to the shape of toys, then understand the quality of Germany, Japan's guests are first to understand the quality of products, the requirements of anatomy, interpretation of the rationality of the process, even the production environment have rigid requirements, such as the distance between the light source and the workbench, the brightness of each square light is how much, temperature, Noise is the number of environmental factors, this strict regulation is to protect long-term manufacturing, long sales.

It is not thought that the experience of foreign trade in E-commerce pie a great use. Taobao opened the shop, fluttering Dragon first to do the domestic market survey, found that the physical store merchandise display costs are high, more than one meter of the teddy bear is a market gap. They first to 35 yuan low price launched 1 meters lie down bear, a successful, successive sales of more than 3 years, plus orders for a total of 200,000. Then fluttering dragon and developed 1.2 meters teddy bear, 1.6 meters teddy bear, one price higher than one, a better market than one.

Adhere to the quality, adhere to the best cost-effective, is "bear-like" Sales go good key. Some imitation of the manufacturers, reduce the filling materials, elongated teddy bear's stature, with low-cost impact on the market. Fluttering dragon honest to tell their own materials, weight, measurement methods, coupled with the internet on the social marketing, with Word-of-mouth to fight for more fans. After the price of plush fabrics, fluttering dragon will be foreign trade and domestic sales of "bear-like" unified materials, increase the number of raw materials to order, in exchange for large orders of suppliers to purchase concessions, to ensure that the material price increase in retail prices.

Export-oriented enterprise transformation to do domestic sales, especially to do E-commerce, Xiazu Jun have something to say. He said three figures, the average daily sales volume of 3 bears in 2008 is 248, the average number of sales per day in 2009 is 398, and the average number of sales per day in 2010 is 480. Although the number of external orders will be very high, but production is too concentrated, and the next year's list is not sure. Now retail on the internet, every month is very average, and a year more than a year, you can play the battle of certainty. Both are large single, the nature is different. Also, in total sales, the first development of the 1-meter-lying bear (35 yuan) accounted for 12.5%, and later developed 1.2-meter teddy bear (80 yuan) accounted for 38%, and then developed a 1.6 m teddy bear (128 yuan) accounted for 49.5%. This figure also proves that the network sales of the explosion is not all the results of Low-cost, brand products, high quality products are beginning to have consumer groups.