During the year, Super 10% LED enterprises closed the lighting of the vicious circle of competition

Every reporter Guo Rong village from Zhongshan Zhongshan "everyone bright" Lighting Electric Co., Ltd. Deputy general manager Li Fa every day to see the collapse of the lighting industry enterprises.　　Yesterday (September 28), he told the Daily Economic news reporter, due to the sheer number of large, failure has become commonplace. For many led enterprises in Zhongshan, this year does not seem to have a stable day.　　According to senior engineer led industry research Institute Dean Zhangxiaofei Statistics, the country has 10%~20% led related enterprises in this year's collapse, of which the Pearl River Delta accounted for the majority. Super 10% Enterprises closed yesterday, Zhongshan Guzhen town propaganda to do a few staff busy, they are for the upcoming October 18 opening of the Guzhen International Lighting Exposition and LED application exhibition for the final sprint preparation.　　For many lighting enterprises, "Golden nine silver Ten" will be their last opportunity, missed, the whole year will be a foregone conclusion, so the local government departments pay special attention.　　Zhongshan Guzhen town is known as "China Lighting Capital", where there are more than 4,000 registered lighting enterprises, including LED-related enterprises hundreds of, last year, the town lighting output value of 17.3 billion yuan, accounting for the national market share of 60%. "9, 102 months this year is the last chance for manufacturers." After these two months, the store may be empty.　　"The World lighting times," the editor-in-chief of the Yellow River, wrote in a commentary.　　According to the statistics of Zhangxiaofei, director of the LED Industry Research Institute of Senior Engineer, the number of LED enterprises in the country has gone down more than 10% this year, and more than 100 of them have been packaged, including the enterprises being acquired and merged, and more than 300 of the lamps and lanterns, most of them are small enterprises,　　As early as in August, "2011 China Low-carbon Economic Industry Development Forum", LED lighting Enterprise Leidi optoelectronics Technology (Shenzhen) company Chairman Deng Weihei disclosed to the media, at present 90% of the LED enterprises are in a loss state. But failure is a worse form of loss.　　On the one hand, enterprises such as tidal influx of this industry, on the other hand, the market can not achieve the expected value, LED enterprises collectively "sudden death."　　According to the National Semiconductor lighting engineering research and Development and Industry Alliance (CSA) published statistics, this January-July, China's led industry plans to add total investment amounted to 125.6 billion yuan, upstream substrate and epitaxial chip is the focus of investment and hot spots, the momentum of the enterprise Sprint is still not reduced. But the downstream market is clearly not open.　　The enterprise's LED products rely more on the local government's municipal works to digest, the expensive price makes the civilian still unreachable, and by the international market weak influence, LED product export also encountered not smooth.　　In addition to the macro-environment, vicious competition has become a deep-seated reason that many enterprises cannot make money. "Daily economic news" reporter in Guzhen town Rui Feng lights to see, the same 1W and specifications of the same LED lamp bead, a company opened the price of 2.3 yuan, the other one is 3.3 yuan, twoCompanies claim that the core components of the product come from the same company.　　An unnamed led company executives told reporters that the current quality of LED products are uneven, in order to reduce costs, light beads should have used copper pieces of the place is replaced with aluminum, so the price can naturally "kill" lower. And with the 0.75W lamp bead impersonating 1W has become the industry's open secret.　　The daily economic news reporter learned that the two specifications of the product, the price of the highest almost one times. The company executives said that in order to make 0.75W LED lamps and lanterns to do the same effect as 1W, downstream Assembly enterprises to improve the current lamp, the result is that seriously affect the life of LED lights, light failure is very serious. "After the bad see inside burning black, must be using a greater current." "An interesting phenomenon is that the 1W lamp bead has a 2-3-year warranty period, and 0.75W only 1-2 years." In fact, the reporter also found a 0.5W lamp bead, but even the store has no confidence in this product, the specifications of the lamp bead price can be as low as 0.6 yuan. "It's very bad, just a little bit better."　　"said the shopkeeper. In addition to the accessories link may appear procurement inferior and High-quality finished products in the name of sales, consumer terminal links may also be intentional procurement quality can not be guaranteed product phenomenon.　　An LED lamp store sales staff told reporters that there is a customer is to buy low price products, because he is contour light orders, holidays will be light, so this customer can earn more middle profits. Foshan Lighting Association president, Kesio Lighting general manager Wu Yulin told the Daily Economic news reporter, last May, his company and a Shenzhen company signed an agreement, the former to provide 15,000 of the total number of LED lights. But when the delivery was found, the product pass rate is only 20%.　　When he asked for a return, the Shenzhen company said the company they were purchasing was closed and the boss disappeared.　　Zhongshan Electric Industry Co., Ltd. brand manager chunping in an interview, said the industry confusion caused a lot of negative effects, easy to make the market for the entire led product confidence, but may make the industry more small. Industry insiders said that this price war at all costs to fight the practice, disrupting the development of the entire industry, enterprises have no power to invest in research and development, but with speculative mentality desperately to do low prices.　　This approach also reduces the quality of LED products, eventually plunged into a vicious circle of large losses.　　Led into premature? Zhongshan Lighting Electric Appliance Co., Ltd. Deputy general manager Li Fa that "led hot" behind more from the government's promotion, the market has not really matured. In his view, led into the family has just begun, due to the five or six times times the price difference, the general consumer simply can not accept.　　Chunping also admits that nearly 50% of the company's business comes from government projects, with few household products. According to the industry's general forecasts, led real access to the family still need 5 years time. This bringsOne question is: Who is willing to buy LED products in addition to government pay? Another problem is, because the LED lighting technology is still not mature enough, resulting in some led road lighting is very serious, and high hanging street lamps need professional and professional equipment to be able to replace, the enterprise therefore consumes enormous human and material resources.　　As a government, the surface is the use of more advanced streetlights, but did not achieve the desired effect. However, Wu Lin not agree with led mainly by the Government to promote this argument.　　He said that the export orders of their own enterprises this year are still growing rapidly, led industry is very broad development. Chunping told the Daily economic news that the company had lost a portion of the order to ensure quality, but he felt it was worth it. He said that the company's current core task is still to grasp the quality, playing brand.　　"This is the fundamental strategy for business development," he said. "Looking to the future in pain." "An industry critic evaluates the status of the LED industry. Share to: