Dusty talk three months of blogging soft writing experience

Soft text as the name suggests, it is relative to hard advertising, by the company's marketing planners or http://www.aliyun.com/zixun/aggregation/6277.html "> advertising Company's copywriter responsible for writing" text ads. Compared with hard advertising, the soft text is called soft, the subtlety lies in a "soft" word, like petitions, collect but not dew, the enemy in the invisible, wait until you find this is a soft wen, you have been cold staring into the carefully designed "soft text advertising" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin Kung Fu, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing tool.

Enterprises through the soft Wen can put some of their own needs of publicity or advertising events actively exposed to newspapers, magazines and other print media, in order to achieve the effect of advertising and improve the visibility and reputation of the company's purpose. Soft article in the current has become a very practical enterprise propaganda methods, enterprise planning departments often put soft text advertising as an important work to do, often can make hard advertising to achieve the effect.

How to write soft text?

1. Write soft wen first to select the starting point, that is, how to promote the needs of products, services or brand information perfect embedded in the content of the article, a good point of entry can make the whole soft text look natural, the soft ads to achieve the ultimate.

2. Design article structure, grasp the overall direction, control the trend of the article, select a strong impact of the title.

3. Improve the overall text, according to the framework of rich content, to polish the specific content.

4. Repeated communication and improvement.

Of course, if you need better soft, then you can find a PR company or a journalist to write, now there are many individuals on the Internet to provide professional soft writing service, search keyword "soft" that is visible Zhou Xinwei soft Wen network.

Now, the soft text almost become a synonym for advertising, generally considered to be a disguised form of advertising. It does not know where the year came from, after years of development, has been "soft" to the point of the acme of perfection. A variety of skills, your text "soft" the more subtle, the more soft the more distinctive, that your soft level is higher, the quality is better, although those articles seriously tainted the language of the motherland.

Occasionally also look at the soft text on the Internet, for those authors really admire pleasantly.

Looking at the soft text on the internet nowadays, we should pay more attention to the skill and for the content of innovation has played down a lot, in fact, I think, soft wen is different from simple ads, in others to see your soft wen, can gain some knowledge, have harvested, and in imperceptible acceptance of your advertisement, that is the highest level of soft wen, It's not just a trick to play with words.

In the last three months, I have promoted one of my blogs, while using other methods to promote, appropriate use of the method of soft, to achieve better results, has been in some of the original webmaster station published more than 30 of the soft wen, these soft articles by other sites are reproduced more than 2000 times, in order to bring a large number of sites outside the chain, Also brought a lot of traffic.

At the same time, after this period of practice, the level of writing soft Wen also has some improvement. Below I will make a general summary of my soft writing in this three months:

The stage of imitation practice

Before I began to write soft text, I made a more adequate preparation and read a lot of soft text. The soft wen on the net, some still quite good, the level is quite high, that is some old writer or invite the gunman to write, the general soft article also has, generally is some new handwriting. These levels are not very good, but they also have their own unique insights, or quite popular.

From here can be seen, in fact, the soft Wen also does not have to be with the traditional media to show so high, everyone can have their own place on the Internet, as long as you have characteristics, on the Internet can create their own piece of the sky.