Dutch fashion dealer helps elite men dress out fashion taste

30-50-Year-old Elite men, career in the golden period, I hope that they still look young and energetic, but because the usual busy work, basically no time and energy to go shopping. Science and Technology female founder of the fashion home emergency transmission business, the online shopping convenience and offline professional services together, the establishment of a short span of two years, high-end member customers have reached thousands of people.

First saw Tan Meiling's name, thought is a Chinese sister. When she walked on, she found out that she was a typical Dutch girl-her Dutch mother gene was too strong. Tud, who graduated from Holland's prestigious Polytechnic school, has an extraordinary sense of touch and enthusiasm for fashion.

"When I was a senior, I was thinking about becoming an engineer after graduation, or doing something fun and profitable," he said. "The students around are mostly boys because of the long standing in the polytechnic." In the process of chatting with a college friend, I found that the boys ' demand for fashion was very strong. On the one hand they need to attend different occasions to wear appropriate clothes, on the one hand and lazy to go shopping even do not know what to buy clothes, where to buy. "Shopping to buy clothes, this is our masterpiece!" "So the elder sisters two hit, created a fashionable house to send the website-specially helps the male to select, the purchase suitable fashion The electric quotient house of Einstein. The appliance maker has swept Holland's entrepreneurial awards in the last two years, with no two in the limelight.

Fashion house rush

Although electric dealers, but their website does not have a dress for sale. Their service is a booking system, customers need to make advance booking online, and then the time agreed to meet the fashion with the online video. The collocation teacher usually spends 15 minutes to half an hour to communicate with the customer, observe the customer's temperament, body shape, understand the customer's dress needs and taste, and then proceed to the customer to choose a full set of costumes-from coats, jackets, trousers, belts to shoes, even with the same color underwear and socks. Customers just stay at home or in the office quietly, waiting for the mystery box to be filled with all this, to replace a new dress. For the majority of men who do not like shopping, fashion home rush to send business is undoubtedly the gospel of their lives.

Middle and high-end positioning

The company's target customer base is a man who is busy working and has no time to go shopping, but wants to dress elegantly. So the match division in the selection of clothes, grades are generally set at the price of the high level of the designer brand, like Gant, Filippa K. "When the client opened the box, he was presented with a well-dressed, design-filled outfit to deal with business, banquets and other social occasions." ”

A lot of times we see clothes that look good on models, but they don't necessarily wear them. Then to the customer selected clothes, how to ensure that there is no similar Taobao "buyer show" Smile cry scene?

is to choose clothes according to form. Mei Ling's team of various types of male body of a large number of studies, and then according to different body size, choose the most able to avoid weaknesses of the version. For example, long legs to take a personal, rough short legs with waist line slightly higher fitness section.

The sale is Grade

Because the customer does not participate in the clothing selection of the specific process, choose what kind of clothes is the basic choice of the division. This means that the selection of the Division to the customer to push what kind of products, rather than as the traditional electronic business, through the analysis of large data, according to the original preferences of customers to sell products to them. Each time the client opens the box, it will reap a surprise and unprecedented fashion experience, rather than repeating the bad taste of their past. If the customer is unable to accept some of them, it can be returned in full.

The perfect combination of online personalized experience

At present, House of Einstein's customers are mainly elite men aged 30-50 years. Their career in the golden period, I hope that they still look young and energetic, but because of the usual work busy, basically no time and energy to go shopping. Even if you go to the mall occasionally, you will be bewildered by the dazzling variety of clothes and brands. They tend to go straight to the more familiar brands, in the shopping guide enthusiasm or not enthusiastic sales under the blind purchase of clothes, home but do not know how to match, but also dare not easily to other brands to find matching inspiration.

In addition to the traditional shopping malls, the market has also emerged some can provide customers with professional fashion consulting shop, but these stores tend to purchase a limited number, not necessarily to meet all customer style and size needs, but also for customers, in the shop selection, try to wear itself is time-consuming.

On the other hand, men are less enthusiastic about buying clothes online than women. Open the Web page of the electric dealer, a large number of clothing varieties paved, choose more and more people can not start, this especially for the fashion-insensitive men, online "not personalized" shopping experience is not as good as the offline guide to provide them with advice.

Therefore, the convenience of online shopping and the combination of professional services under the line, it formed the House of Einstein market entry point--looking good,made Easy, easily with exclusive fashion.

Founded in just two years, House of Einstein's high-end member customers have reached thousands of people, and with more than 30 enterprises, to provide their employees with fashion matching services. "Apart from men, there are a number of female clients who come to us to dress up for their boyfriends or husbands." ”

"The author of this article Boat age"

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