Keywords <title> is the site's core face. From the user search content to the choice to enter your website <title> This core keyword face all plays an important role, your core face makeup is not good to see how you choose the make-up artist, your core face makeup closer to the user want and also more people search, Then the easier it is for users to click on your site, the greater the chances of getting into your site of course I'm just exaggerating the metaphor here.
The choice of key words should start when the site is designed. If the key words are not chosen properly, the consequences are disastrous if you choose a keyword that is rarely searched by people. Then your site ranking is ranked high, the weight in high. Your traffic is not big either. And in the course of the operation to find that the key line up since no one to come, the target user transformation is not to mention. Less to the right. It's not a lightweight thing to change at that time. So we should choose the key words rationally.
We choose the keyword to have a principle! What principle?
1, keyword choice not too wide. Such keywords Although many users search, but at the same time such a lot of keyword competition, and may be a strong financial backing of the big companies in the competition, for example. Sell the house, "real estate" this keyword, the front is very powerful. If you choose this keyword that is to give yourself pressure, it is impossible to compete. Such keywords to the top 10 or the first 20, I am afraid it will cost not tens of thousands of or hundreds of thousands of. It could be millions. And what's less cost-effective is that even if your website keyword goes up, does the user searching for the word want to buy a house? And this kind of user is very ambiguous, conversion rate is not high. The goal of this too broad keyword is poor, and the probability of translating to a real customer is low.
2, the choice of key words to be specific point. Have a point of pertinence. The main keyword can not be too long or too special. Homepage keyword should choose industry relative hot Key words (remember above say not too extensive), certainly not say we want to find cable quantity small keyword to optimize. We are looking for the one that is most likely to attract more potential users. The main keyword coverage of the site is too small.
3, the user's point of view to think about keywords, in the design of the website process because they are too familiar with their own industries and products. So in the choice of keywords when it is easy to think that the keyword users will go to search. But that is not the case. The user's way of thinking is not necessarily the same as the operator's thinking. For example, some professional vocabulary, some of the terminology of the industry, users may not know or unfamiliar, and will not use him to search. So we choose the keyword time also to investigate, to see as users of how they are searching for keywords.
4, the choice of keyword search volume is the largest. And the least competitive keyword to optimize. Like the famous SEO Master Netcom Master said. Small area large market. As far as possible to dig out the user search for more and less competitive keywords to do optimization. The most efficient keywords are those that are less competitive. The word that is searched most by the user at the same time. Some keywords seem to search for a number of related pages, but it costs a lot of money. It takes a lot of energy to get it done. But the chances of actually turning into a customer are very small. Remember the phrase that you said earlier (small area big market).
5, the choice of keywords remember to choose and site content-related words, a few years ago very popular practice has been outdated search engine has ruled out this optimization means of people to now there are many people are doing is to find some popular keywords but very greasy website product department too relevant words. Hope to be able to from this popular keyword can find potential target crowd. I advise people who do this kind of keyword. Dismiss the idea as soon as possible. This word search users will not be interested in your products will not become your customers, will only let my website feel rubbish, no value, they look at the eye to go away, there is no one to buy the flow of traffic for us has no effect,
or focus on the user's perspective to consider the perspective of the user experience to do optimization. This will bring you higher profits. Remember how the search is going to be the user experience. How to be more interested users search to find what they want. User-angle SEO is kingly.
This article is original by DYLCCC film Building (http://www.dyl.cc/). A5 First Reprint please keep the source
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