Dynamic and static operation to create a strong competitive SEO

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Perhaps from a unilateral talk about SEO too monotonous and pure. Today a law-learning friend mentions the customer experience of his research. Mainly from two aspects to explain how e-commerce. The aim is to try to overturn the idea of SEO. Regardless of which aspect is based on the website operation this angle to elaborate.

On the one hand is static operation. Static operation means that the site page static to attract customers to achieve the objectives of the transaction, resulting in the purpose of profit. The main manifestation of the site is the construction of a valuable forum, one to attract users. And the final expression is in search engines get good rankings.

On the other hand, dynamic operation, this dynamic operation is to establish an interactive platform, with the guests in-depth communication. To achieve customer trust and reliance on the company, resulting in benefits. The simple trick is to set up a communication platform for QQ groups or to build an interactive module.

The above two points are the theory he put forward, based on the actual combat experience. Whether or not he's actually in combat. On the whole I still agree with his idea, but there are different views. and static operation is SEO or say SEM. He is strongly opposed to SEO and SEM.

I analyzed him by his way of thinking. SEO is actually the use of search engine powerful directory capabilities to achieve the various sectors of the classification, and then through the rankings to carry out the competition between enterprises and enterprises. It can also be expressed as the war between electronic commerce and electronic commerce. According to actual combat experience, SEO is able to bring up a lot of customers. But the ranking is not the final goal, but the user experience. But because a lot of seoer focus on the wrong place, it only means that they are in the position of operation and rarely focus on the user experience. One is to do not know how to enhance the user experience, one is not enough attention, and also is the enterprise to Seoer persecution. This is also a factor that seoer does not work properly. But for the real SEO people, the user experience is the first to pay attention to the problem. This coincides with the idea of my friend.

Then SEO for the user experience to enhance the performance of the form is, the content of the site is filled with the guests want to see, but also the guests need to solve the solution, or can allow customers to easily accept the enterprise. directly to the content to communicate with the guests. And then a passive way to establish contact with the customer. That's exactly what this friend says about static operations. There is a same place.

and dynamic operation is our initiative to establish contact with the guests, the initiative and the guests to establish discussions and introductions. In my opinion, dynamic operation and static operation are in fact a pair of contradictory ways. On the contrary, it can be combined with marketing. To the site to attract customers, in fact, we are actively doing something good to customers, so that customers passively accept all of this, it can also be said to be the active attack.

If the SEO can be linked to the static operation of the dynamic operation of this angle, the harmonious combination of the two, static and dynamic complementarity, do not favor a certain aspect, this will greatly increase the user experience, can catch more users. SEO is meaningful, the so-called user experience is also meaningful. They are not pure, they should be combined.

(Starting from Sina Blog Original: http://blog.sina.com.cn/u/1911343783)