Multi-Play Video (compiled/wendy) as Blizzard CEO Bobby Kotick said the company's revenue growth will not be as significant over the next 5-10 years, so the main focus is on profit growth driven by more online businesses. "We are in a different business area from 5-10 years ago, as the world's largest online entertainment company," Bank of America-merrill Lynch held its 2010 media, communications and entertainment Conference at Newport Beach, Calif., at a meeting Kotick: The company's focus has always been on returns on capital and higher profits, and revenue growth is less pronounced. "While the company's focus shifted to online business and profit growth, Kotick said the company's revenue growth has increased 15% per cent over the past 20 years, and he expects revenue to continue to grow at a steady pace, with blizzard predicting an annual income of $4 billion trillion." When asked how the move to the online time of the player who paid 60 dollars for Call of duty was converted into monetary revenue, "we're not focusing on how to make money in the product development process, we've been trying to create the most compelling content, and then find different ways for players to enjoy it," Kotick said. Some possible methods are free mode, subscription mode, Virtual prop sale, package sale, one time fee digital download, but what we really want to do is to have a universal consumption-oriented commercial structure. Earlier, Kotick expressed interest in the "Call of Duty" game, saying he wanted to incorporate subscription fees into future call of duty products. As Blizzard has an impressive profit margin, moving to an online business will increase the company's average profit margin, Kotick predicts: "Now 65% of the company's operating profit comes from online and its related businesses, and when more and more TVs have microprocessors that can connect to the Internet, We can see that the operating profit rate continues to grow. "Kotick recently expressed support for personal computer to television (PC-TO-TV) technology, the personal computer is an open platform, and the use of a PC is not required to pay video game royalties to host manufacturers such as Sony, Microsoft or Nintendo. "Some of our business operating profit rate of 50%, some business operating profit rate of 15%-20%, in the next 5-10 years our business focus on those with high operating profit rate, high return on investment business." "Kotick said. (Edit/Ming)
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