E-books Technology Fu: Our clients are a lot more than you think.

Fu Technology general Manager in the 2010 World Electronic Paper Technology Conference and Electronic Reader exhibition, Yuan Tai technology booth Scenery Unlimited, in addition to the Kindle, Sony E-reader and other E-book market star products all unveiled, but also display watches, mobile phones, and even credit cards ———　　Presents the infinite possibility of the application of electronic paper. As the upstream of the electronic paper suppliers, the yuan too exactly what kind of industry role positioning? What is the future trend of electronic paper application?　　E-books General Manager Fu accept this reporter interview. Win in "a handful of diverse" southern cities (hereinafter called the South Capital): Yuan is one of the first companies to enter T-FT's manufacturing sector.　　What is the experience of the T-ft field doing in the current electronic paper business? Fu: We had no way to compete in the mainstream market, so most of them were small and diverse.　　Electronic paper at the beginning of the demand is very small, so the same small amount of thinking before, so that we have to match the customer-oriented some special requirements of the ability is very strong.　　South China: More diverse customer needs in the mainland　　Fu: Yes.　　South are: The acquisition of the United States E-ink for the yuan too in the field of electronic paper has been very obvious, E-ink currently in the yuan too the role of the company or the yuan too to its positioning is how? Fu: Most tech companies start out like labs, and E-ink is no exception. Even when we bought it, the proportion of its developers was still very high. E-books E-ink Technology has an integrated approach, while positioning E-ink main development technology. E-ink used to be focused on this field, we will give him more space development.　　Production is produced from the mold of the yuan too, and most of the manufacturing will gradually move to mainland China. The size of the customer does not care about the south: the current yuan too supply customers how many?　　What is the proportion of big customers? Fu: We serve a lot more customers than you think. In the High-tech industry, the new technology field is not fish, only fast fish eat slow fish, we are too low birth, just a small company, on the electronic paper, we hope to be able to do a lot, the whole industry to develop. Therefore, we look at customers more value he can be in the market to explore new models or play the role of market education. For example, the Kindle can satisfy users to download e-books anytime, anywhere, creating a new model, which has a lot of matching things, the yuan is too much want to be in their own positioning within the scope of these things to do in place. I have always stressed that our mission is to provide solution (solutions) to help customers succeed in new platforms or channels.　　We don't care about the size of the client.　　South are: In the electronic paper research and development production field, the yuan too is to feel the cost down, to meet the basic needs to expand shipments important, or in the technical ability to continue to introduce new, to meet the color screen, bending folding and other "novelty" customer needs important? Fu: That's a very good question. Actually,Face summed up is the voice of customers, in E-books, whether sales, marketing, or engineering staff, often contact with customers, from the customer's point of view to determine the style of the yuan too. Our technology has a lot of things will develop, for example, some customers will think your soft more important, some may think you want to add the touch of the more important, and some think the color is the most important. For example, my color line to do what extent, we from 4 gray level to 8 gray, now to 16 gray-scale, we will show them our prototype, but ultimately by the customer's own decision. Basically let our technology can be combined with customer needs in place. But development takes a little time.　　At this stage, although each customer's focus is not the same, color looks like a mainstream need to push up, but most customers feel that black and white screen can be satisfied. Just want to do the electronic paper in the South are: Before the yuan too is just doing t ft this piece of time, just a small company in the industry, operating performance by the media to struggle, to survive such words to describe.　　Now Yuan too as the first to enter the field of electronic paper companies, so far the pattern and the beginning has been different, the idea is not the same? Fu: When I was a T-ft, we emphasize that no more than the size, while in the technology, if only than the size, that threshold is only a matter of money, you build a larger plant may be more competitive, but the yuan was not so much financial strength, so there is no way to big.　　E-books at present is not big enough to do, we want to make electronic paper this piece, not only to achieve the best technology, we have to do the biggest.　　South: As for the E-book industry, which is still on the eve of the explosion, what can we do to nurture and promote the growth of the market as the most upstream supplier of electronic paper? Fu: We hope that whether it is a reader, ebook or other electronic applications, we can play a role in the promotion, the role of the promotion of a very important part is how the yuan too in the solution (solution) to do all have, the industry development is relatively fast. From last year to this year the electronic reader development is very fast, the biggest reason is most solution dare not say all already in place, but basically already has.　　Although the country started late, but these last few months look very fast. South: The market has appeared in the Electronic paper research and development production of other camps began to challenge Yuan too, yuan too much emphasis on technology must be fast competitors 2 years, but suppose the yuan too take the waterway, if they go overland to overtake you, such as the current mainstream is black and white display, and once the color out,　　May be in danger of being pulled out of a city? Fu: Every technology has its pros and cons, we do not evaluate. But the E-ink company is fully developed and its IT layout is very complete. If the layout is good, it is very difficult for others to bypass our path sometimes, to catch up with us without having a head-on conflict. This is the original yuan too willing to pay a large price acquisition e-iA big reason for NK. South: Yuan too positioning for the focus on the screen, but also in the entire E-book market to play a role, this may still need downstream assembly links to further reduce the threshold of competition, become convenient and cheap, but the current market view, and the electronic paper supplier of this ring, the assembly process is still temporarily a big one of the situation, this piece,　　Do we have any ideas? Fu: Like K indle is actually a very complicated ring, it's in the format of the content Publisher, and with the D R m that gets K Indle, and so on, these solutions are connected, the hardware is not very difficult, these are already there, but the integration of these into some complete program, is ongoing, not in place, There are a lot of home (assembly makers) that are doing it.　　In addition, in software development, such as handwriting function, these are slowly done in place, but can do more complete, the design and development of the assembly link manufacturers are still doing better. Limited to E-book applications?　　NO South: Although in the acquisition of Philips, Sydis, E-ink cost a lot, now look is still very worthwhile, yuan too electronic paper now has more than 80% of the production of E-books, the future E-book market will soon do with mobile phone Shanzhai? Fu: At both ends of the smile curve, the profit is always higher, in the middle of this section of the more standardized products, lower profits, unless you want to do some differentiation. The iphone comes out there's a difference, and the added value comes out.　　But the fake iphone also came out, the profit is bound to be pulled down, just a matter of time. Will this be the case with the reader now? The cottage is also a matter of sooner or later. China's manufacturing is very strong, Shanzhai especially in Shenzhen, the industry division of labor is very complete, competitive.　　I think there is a cottage and no cottage will not affect, it is important whether the whole industry is very sound, if very sound, there will be a complete solution. South: At present, whether domestic or global, this market is still a niche market, if not cut into the big market how to do?　　What other markets do you have in reserve? Fu: Now E-book Reader is a market, other products also have the opportunity, such as you will see some business cards, bank card These things, can also use electronic paper, such as notebook computer, boot the most waste of time, this time period of electronic paper screen can provide some information? So I think there are plenty of opportunities.