"E Business Circle", build their own electric business ecological circle

Recently, sponsored by China Electronic Commerce Association, Shanghai Weibo Network Technology Co., Ltd., "SME E-commerce Application Project" in Shanghai officially launched. In the first half of this year, China's electronic trading market as high as 3 trillion of the turnover of all enterprises are tempted to, as one of the important options for future retail channels, SMEs how to participate in e-commerce to reduce costs and increase profitability, is indeed placed in front of all SMEs a path choice.

"E Business Circle" platform synchronized launch

September 9, 2011, "SME E-commerce Application Popularization Project" officially launched in Shanghai, and the first domestic E-commerce distribution service platform-"E Business Circle" platform, the platform by the Shanghai Weibo exclusive research and launch, is based on regional partners localization services to do support to traditional brand business as the core, E-commerce distribution as a profit point, committed to creating "enterprise independent E-commerce Platform + Taobao and other Third-party online shop + network distribution" business model, to help traditional enterprises to quickly establish their own platform, Taobao shops and network distribution channels, but also for the vast number of shop groups to provide quality assurance of the commodity supply, Let brand businesses focus on brand promotion and product production.

According to the project contractor and technical Support party Shanghai Wibosun General Introduction: "For the traditional enterprises to do business, choose to stay Taobao Mall, such as Third-party platform is a good short-term solution, but for enterprise e-commerce long-term strategic development, the construction of independent vertical consumer platform will be the most central transformation direction, The strategy can choose to develop network channel distribution as a breach, to build their own e-commerce ecological circle. The "E Business Circle" mode of Shanghai Weibo not only helps the traditional enterprises to set up the electronic commerce's distribution resources quickly, but also reduces the enterprise's investment in the electronic commerce cost, and more importantly, the Shanghai Weibo has provided the experience of the operation Extension Service to the nearly thousands of enterprises for many years, and has accumulated the Assist partners to build localized service advantages, truly for the traditional enterprises from E-commerce planning, platform construction, content construction, operation and promotion, distribution, warehousing, logistics, payment and other full-course e-commerce application services, fundamentally solve the traditional business e-commerce last kilometer problem. ”

As a professional E-commerce application service provider, Shanghai Weibo realize that in the future, the development trend of E-commerce will not be simply dependent on a platform, but more attention to the integration of resources, information integration and industry chain partners integration, which is the popularization of the project to promote the focus and key.

"E Business Circle" against Taobao Beijing east

China E-commerce Research Center recently released the "2011 (China) E-commerce market Data Monitoring report." According to the report, as of the first half of this year, China's E-commerce market turnover reached 2.95 trillion, an increase of 31%. Simply from the current results, the traditional enterprises in the strategic transformation of E-commerce has become a trend and conclusion, a large number of traditional enterprises began to invest in human resources to create their own Jingdong mall or Dangdang, but more and more traditional enterprises found that E-commerce is not "fun."

In fact, E-commerce as a future retail channel, one of the important choices, but to participate in E-commerce, in front of the is a fork in the road, how to choose is very important. In addition to the familiar to stay in Taobao Mall, Jingdong and when such third-party E-commerce platform, there is to learn Li Ning, hundred Li own independent platform to build. In this respect, many entrepreneurs say: "The former for the enterprise is certainly the most labor-saving and quickest way of E-commerce, but the mainstream of the consumer platform, on the one hand will lose the right to product pricing, in addition, there is no comprehensive and complete user data, which is not conducive to long-term electrical business expansion, and choose the latter, their own platform, Although the channel conflict can be resolved through coordination, the visibility, flow and revenue of the platform will face great challenges. ”

Industry insiders believe that China Electronic Commerce Association, sponsored by Shanghai Weibo and its companies, "SME E-commerce Application project" started to mark the transformation of China's e-commerce industry from the concept to the real, through the way of resource integration for local small and medium-sized enterprises to implement E-commerce provides a strong application of security and service security. With the continuous strengthening of the project, deepening, there will be more suitable for small and medium-sized enterprises in E-commerce application products launched, with more and more regional operational partners to join, Shanghai Weibo "e Business" will effectively promote the application and innovation of SME e-business, accelerate the region's industrial upgrading, So as to promote the scientific and technological progress of the whole society.

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