E-Business Emotional marketing case –payeasy

Taiwan's overall e-commerce environment and the mainland is still very different, before the sporadic time to the other side of the leader of the company to do some analysis, including Payeasy, which is known as Taiwan's most cattle business, when the http://www.aliyun.com/zixun/ Aggregation/12154.html "> Emotional marketing Try some feelings. Just these two days also saw some colleagues reprinted the company's 2009 of the latest advertising case-"found the best Woman", here on the overall collation of the content for reference. (Note: Partial content and data from other network information)

Some basic data-payeasy was founded in 2000, is the largest shopping site orders, the number of orders 7 million, an average of 4 seconds to produce an order, membership of about 3 million people, accounting for the entire network to buy 45% of the population (there is a chance to post some and payeasy overall background related)

Specific video

The whole is indeed payeasy because has been the main female users, in the emotional marketing to do a lot of work, here relative to the mainland is still in the recklessly price of the consumer is the difference like heaven and earth ...

Payeasy's first bucket of gold was a necklace product called "The Stars of New York" for the new credit Card mall. The situational style of packaging plus romantic copy to impress people (although using today's standard is simple), first of all, the New York Empire State Building of the night sky, and the stars will gradually become to sell the necklace, The first gun was fired;


* Contentment (The president's salary is not my height)
* Be confident (think best, be the best)
* Optimistic (although deposit is not much but don't worry about the financial tsunami)
* Not affectation (the boyfriend only drives the locomotive is also very good)
* Reliable (good popularity)
* Hard to use (convenience stickers girl, borrowed the "Fate I Love You" bridge section?)

Please also refer to the following text and video screenshot, after reading even without watching video can create a feeling (good planning case, advertising planning company to remember a work, estimated Payeasy has been working with a company? Several years of TV commercials have been relatively uniform in style.
——————————————————————————————————————————–
"The best woman."

The launch of the "Find the best woman" theme, after reading the video and then summed up the Payeasy want to play a few segments of the population, really can hit the mainstream white-collar female users:

Eggie asked, why do you always look so beautiful?
　　
Actually, I'm just like everyone else.

In the morning, the bell rings. With the start of the day, put on the fifth set, number seventh eye shadow, a lipstick, and the 101th high heels, squeeze sardines in the MRT, like everyone else.

Table full of convenience posted on today's to do LIST: Noon Remember to help everyone to buy Bento, two o'clock in the afternoon to send photocopies, three point of the boss will have to open to remember to pour tea, upstairs Terry report again to recalculate once ... Look at the card printed on the "Accounting officer" four characters more helpless. In the interview, the boss pursed his greasy lips, said: "Now the society is generalist rather than professionals, so our company to find the people, what will!" Of course, the company should give the same benefits as the "... This words in the ears, but only to achieve the first half of the paragraph.

I think it's like everyone else.

Listen to a colleague complained which stock again lost, B's friend's boyfriend sent Tiffany let her very envy run to big cut boyfriend g bag one ... Look back at yourself, things to do the most money but collar the least, not to mention the stock and even deposits are very scarce. Like everyone else.

However, I do not forget that more than half of the graduates have not even been opened on their resumes, just to do what is different from what they expect.
On the day of the Wall Street crash, I thought I had the ability to drink an expensive lady's afternoon tea on a whim.
On rainy days I like to walk with my boyfriend in the streets of Taipei ...

In fact, I live the same life as everyone else, but I think I live the most beautiful.