E-Business is a paradise and a quagmire

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E-commerce is rapidly changing people's economic patterns and lifestyles. The rapid development of entrepreneurial people in this field, not only in the total E-commerce transactions, net purchase users and retail sales growth data, more written in front of the office, the community, every courier's face.

Recently, during the Beijing meeting, the Beijing Municipal Committee, the Municipal Commerce Committee and the municipal Foreign Affairs organization jointly held the "Youth unlimited E to unprecedented-e-commerce and Youth Entrepreneurship" forum and E-commerce Youth Entrepreneurs Demand Survey Conference, by the Beijing Youth newspaper, small Red Hat Company, Beijing Digital 100 Market Consulting Co., Ltd. launched the " E-commerce Young Entrepreneur Demand Survey report is officially released.

The report shows that as of last December, the domestic network retail market volume has exceeded the 800 billion mark, online shopping users more than 200 million people. E-commerce has not only changed people's consumption habits and lifestyles, but also provided a broad arena for youth employment and entrepreneurship. However, with the rapid development of e-commerce, the integrity of the system is not sound, the market order is lack of norms, vicious competition and other bottlenecks, and so on, young people in the field of E-commerce, often face how to innovate the development of various puzzles.

Three low and one high entrepreneurial tendency

5-person team, 50,000 dollars, a girl less than 30 years old can start their own business in the field of E-commerce Road.

This is not a myth, but a new development trend in the field of E-commerce. From 2004 onwards, in a short span of several years, the size of the e-commerce army has increased from 4.9 billion yuan to 2009 of 213.4 billion yuan. The market is rapidly growing at a compound growth rate of more than 90%. It is expected that by 2014, China's e-commerce market will be more than 1.15 trillion yuan. And most of the starting point of the start-up team are within 50,000 yuan, and less than five people entrepreneurs.

"This time through research, we found that the new characteristics of E-commerce is three low and one high." Tongshemmei, chairman of Beijing Digital 100 market consultancy, is one of the authors of this report. At the scene, she told the first financial daily (micro-blog), the so-called three low one high, refers to the age of entrepreneurship, start-up funds of the micro-scale and team size miniaturization. And a high is unexpected. The number of female entrepreneurs in the E-commerce entrepreneurship team has reached 41%.

According to the introduction, the report through online expert interviews, online seminars and online questionnaires, the results of more than 4,800 questionnaires were filtered and analyzed and compared with the existing literature.

"E-commerce is a paradise for entrepreneurs. "Tongshemmei in many times with E-commerce founder contact after this sigh, research shows that the current e-commerce young entrepreneurs preferred clothing shoes and hats category, digital 3c for the main business projects. "But the research data also shows that the industry competition is very fierce, homogeneous degree of high, for the electricity business is difficult to break through the siege." ”

The bottleneck preventing the development of e-commerce

The era of E-commerce heroes surging, but more entrepreneurs belong to the silent majority. Still searching for their dreams.

This data survey shows that throughout the E-commerce industry chain, technical support, network security and payment, logistics services and investment and financing has become the most e-commerce entrepreneurs demand.

Less than three years of enterprises, more concerned about e-commerce support technology services, logistics services, more than three years of enterprises, more attention to network security and payment issues, talent needs, investment and financing needs and policy needs.

1980-born entrepreneur Qian Jundong is a typical student entrepreneur. From the earliest in the campus reselling Walkman, IC card began, Qian Jundong formed a "three-person line" Company, further in the campus to do logistics and group buying.

Through 10 years of unremitting efforts, from the University of Entrepreneurship to now, the company has opened a branch in 18 provinces in the country, at present the company employs more than hundred people, an annual output value of billions.

When it comes to the difficulties in entrepreneurship, Qian Jundong The biggest difficulty is the difficulty of financing and the difficulty of discovering and motivating people. The survey shows that e-commerce young entrepreneurs under 500,000 of the financing needs accounted for 35.1%, 500,000 ~99 million financing demand ratio reached 29.7%. More than 70% of young entrepreneurs have opted for small loans to address their financing needs.

A handful of lucky people also get a VC or venture fund. Xu Zhiming, founder of the Fast Schoolbag, is one of the lucky founders who just got the innovation fund for Sina Weibo 45 million. Fast Schoolbag is Xu Zhiming in the field of Internet electric Business for the first time, but also represents the traditional book industry to expand the network era of an exploration.

Despite the financial support, but the confusion of entrepreneurship, Xu Zhiming still believe that no money is a common problem of internet companies. "There is a saying on the internet, Taobao let everyone can afford to shop, Baidu so that everyone can do advertising, Sina Weibo so that everyone can afford the brand." But entrepreneurs have very limited money, and we need to know how money actually works. "Xu Zhiming said.

This coincides with the results of the survey, the current E-commerce young entrepreneurs in the entrepreneurial process of capital demand is strong, the funds are mainly used for market expansion. The common problem is low brand awareness and less loyal consumers. At present, the financing of the use of funds, market expansion needs accounted for 79.7%.

The high cost of logistics and the uncontrollable of channel system have become the most concerned problems for entrepreneurs. In the current situation, most entrepreneurs choose Taobao, when and so on to cooperate, in the payment, Alipay (micro-bo) and other Third-party payment methods become tools; In logistics, research shows, Yuantong, Shentong, Shun Fung and other Third-party logistics service providers become the main logistics means.

And these dependencies, also lead to entrepreneurs difficult to control the fate of their company growth, Tongshemmei told reporters, "the platform of Monopoly and the wrong status of the electricity quotient, is the entrepreneur is currently the most concerned about the problem, but also the heart of all the electrical business entrepreneurs hidden dangers." ”