E-Business Small net purchase no longer free mail

Absrtact: In February this year, the Beijing-East will raise the free mail threshold to 59 yuan. At the beginning of March, Xun network announced that the threshold of free shipping from 29 yuan to 49 yuan, still adhere to the entire field of free shipping of the mainstream electric business is only suning easy to buy a family. Since April, Suning will also be the mail door

In February this year, the Beijing-East will raise the free mail threshold to 59 yuan. At the beginning of March, Xun network announced that the threshold of free shipping from 29 yuan to 49 yuan, still adhere to the entire field of free shipping of the mainstream electric business is only suning easy to buy a family. Since April, Suning has also increased the threshold to 48 yuan.

This means that the domestic mainstream electric dealers in the whole world to the end of the mail era. This is used to buy small goods online shopping family, did not meet the "minimum consumption" standard, then pay more than 5 yuan or even more freight.

Threshold

Free mail → full 48 yuan

Yesterday, Chongqing Evening News reporter in Suning easy to purchase the website to see, this freight adjustment, the consumer individual order amount is full 48 yuan, can enjoy the free distribution service, if the order amount is less than 48 yuan, needs to charge 5 yuan freight. At the same time, the order added 5 yuan freight will be listed on the invoice, reflect.

And in Suning before the purchase, Amazon China, Jingdong Mall, Xun Network and other electric operators have been action to raise the threshold of free mail.

For example, Beijing-East announced that the general customer's free shipping threshold from 39 yuan to 59 yuan, or charge 5 yuan freight, some goods distribution to Tibet, Xinjiang and other remote areas, will be charged additional freight 10 yuan/piece.

Dangdang does not divide the book, department stores, the free shipping standard set to 39 yuan, not enough free shipping standard charge of 5 yuan freight.

Reason

Market stability → no price war

Industry insiders believe that, compared with the huge expenditure of the self-built logistics, the distribution fee of $5 per single is a drop in the bucket. It is clearly not a healthy business model for sustainable development If you have been taking a "loss-making yell" in the way of burning money.

In particular, with 58 of the city, when the listing, and the Beijing-East IPO has become a foregone conclusion, at this stage of the domestic market has basically stabilized, the electric business giant has no need to hit the logistics price war. As a result, companies will be the first to raise the threshold of express mail, other companies follow.

Countermeasures

Three kinds of free mail → puzzle, self-lift, mobile end

{1} Friends and relatives ' spelling

Lives Yuzhong District shangqing temple Jia and Yuan Qu 2-7 of Ms. Liao, before often to the baby to buy bottle brush, pacifier and other small commodities, the price is mostly below 30 yuan. If bought separately, these things can not be free shipping. "I have a lot of young mothers around, sometimes we buy together, a few pieces of merchandise will be able to sum up more than 50 yuan, you can enjoy free shipping." ”

{2} store self-mentioning

Self-mentioning can also be free shipping. For example, Suning Tesco and Gome online and other giants to attract popularity, it means that they do not spend freight.

Their thousands of-entity stores across the country make it easier to bring their own. As for the Su Ning and Gome stores near your home are within the scope of their own, consumers can enter their website inquiries.

{3} Mobile End

In addition, some electric operators to move the end (cell phones and tablets) can still be free shipping. For example, at present, consumers in suning easy to purchase mobile clients under the single still enjoy a free shipping service policy.

There's also a mail-free platform.

With Xun, Jingdong and other electric operators to take the proprietary mode (from the stock to logistics and sales to do their own) different, Taobao and the cat has always been a platform, the specific purchase, sale, delivery and other operations by the platform of the merchants or individual sellers responsible for their own, freight standards naturally by these sellers themselves to determine. You can negotiate with some sellers for free.

Netizen Voice

Is this a price union?

Netizen "Alone": it is a free mail is also wool out of sheep.

NET Friend "0608": This is not calculate price union, together price?

Netizen "zz7784710": Another way of saying sell.

Netizens "Toward the Sun": online shopping need to be cautious! Can buy less or don't buy!