E-business talent gap is huge

"There are a lot of people in the E-commerce circle jump, but finally did not jump out, after all, E-commerce is a trend." Yulan, who works in a group-buying website, told reporters that she thinks a lot of people can switch jobs without e-commerce because, "there are plenty of opportunities in this industry, and a lot of people are reluctant to go."

In July this year, the China Electronic Commerce Research Center released the "2012 China e-Commerce talent Status Report" (hereinafter referred to as "Report"), the report shows that China's current E-commerce enterprises directly engaged in the number of nearly 2.14 million people. In the next 5 years, China's 3000多万家 small and medium enterprises will be half of the enterprises to try to develop E-commerce, e-commerce demand for more tight, the Chinese E-commerce Enterprises in 2012 is expected to reach 2.65 million people directly.

Pangminli, an assistant analyst at China E-Commerce Research Center, believes that with the rapid development of the industry, talents and integrity and logistics have become the three bottleneck factors affecting the development of the electric industry.

The pressure of staff recruitment in electric business enterprises

On the one hand, there are many candidates, on the other hand, matching candidates are hard to find, which is the problem that Dangdang is currently facing in recruitment. Dangdang Human resources in charge to reporters that when the demand for talent presents structural shortages of the characteristics of the current electrical business talent supply outstanding problem is the total shortage of senior professional talent shortage.

The report shows that in the surveyed enterprises, the demand for talent is strong, the recruitment pressure of enterprises accounted for 40.91%; in the recruitment of the normal, monthly recruitment needs of enterprises accounted for 27.27%, the staff turnover rate is high, recruitment pressure State of the enterprise accounted for 13.64%; personnel stability, Basically meet the needs of enterprises accounted for 22.73%.

"Our business was formally established in March 2010, a little more than two years, from more than 10 people developed to 2500 people." "The United States Network Marketing Director Zoo to the United States network of examples, to prove the rapid development of electric business enterprises."

At the same time, it has become the mainstream of electric business employees. In the survey of enterprises, the 4.55% employees accounted for half of the following enterprises, accounting for about 60% of about 11.36%, accounting for about 70% of the enterprises have 25%, accounting for more than the majority of enterprises accounted for 59.09%.

Tripper, a special researcher at China E-Commerce Research Center and President of winning education, believes that the passion and creativity of the employees are driving the rapid development of the electric business industry, but the distinctive individuality and surreal values also bring challenges to the enterprise management.

In Pangminli's view, the industry is growing rapidly and fiercely competitive. In order to win the market, many enterprises simply do not have the time and energy to train their employees. "For electric business enterprises, they are mainly lack of direct access to work experience staff." "She believes that due to the rapid growth of the electric business industry, enterprise human resources will face various pressures, with the further development of electric business enterprises mature, the problem will gradually focus on corporate culture and institutional development."

Competition causes "poach" phenomenon to be serious

"Can you find good people, keep good people, cultivate them better, let them play a better role, this is the company's core competitiveness." "Zoo said that there is a good enough team, will have a strong executive power, at present, the lack of electrical business talent indeed to a certain extent, restricting the development of enterprises."

There are a variety of reasons for the lack of talents in electric business enterprises. The report shows that 25% of enterprises believe that enterprises are in the entrepreneurial period, leading to many problems; 34.09% of the enterprises to the problem to the enterprise human resources management system is not perfect; 45.45% of the enterprises think that the pressure of human resources from the rapid growth of enterprises; and 18.18% The business is considered to be influenced by other factors.

In the left side, the development of the electric business industry is relatively fast, the content of training in schools and the actual needs of enterprises are disjointed, "the school's training and education with the development of the electric business industry."

Despite the fierce competition, there are still a large number of traditional retail enterprises, upstream brand operators to increase the investment in E-commerce business. Dangdang Human Resources department head believes that the main reason for the pressure of the electrical business enterprise talent Resources is that the new entrants to speed up the pace of development, often choose from the mature electric business enterprises directly to dig the angle of the means, the object has even been from the core management or professional personnel to the grassroots.

Although the E-commerce enterprise develops rapidly, it is still in the stage of extensive competition. Pangminli analysis, which also leads to rich experience or quick access to e-commerce talent scarcity and demand, the electric business enterprises to talent competition is inevitable trend.

Dangdang Human resources director Frankly, due to the electric business between the "poach" phenomenon of serious, the enterprise's employment costs are rising every year. The report shows that the surveyed enterprises, the recruitment cost of 100 yuan/person below accounted for 18.18%, recruitment costs in 100~300 yuan/person accounted for 45.45%, recruitment costs in 300~500 yuan/person accounted for 20.45%, the cost of 500 yuan/person above accounted for 15.92%. Pangminli that the cause of this phenomenon: on the one hand, the electric dealers continue to dig people caused by the wind industry job-hopping, on the other hand, the face of high pay, promising to dig horns, many employees can not resist the temptation.

The demand of talent of electric business enterprise is diverse

"The Electric business enterprise is in the fast development period, the company development needs all kinds of talents." Only enter the industry to know what is suitable for you, so join to the early. "As an electric trader, Yulan this warning to college students who want to join the electrical business industry.

Dangdang Human Resources director said that the current urgent need is technical products, logistics senior management and system planning and construction personnel. Dangdang is also targeted through the traditional internet, the traditional retail industry recruitment and increase the internal development of a number of channels to solve the problem of talent supply. "We also retain our core talent by increasing incentives and providing personal career development opportunities," the official said. ”

The report shows that in the surveyed enterprises, the electric business operation, technical personnel (IT, art), the promotion of sales talent, supply chain management personnel demand for greater.

Tripper that the enterprise is now in the opening of the territory of the stage of extension, operation, technology, promotion is the most urgent talent. "As companies develop in depth and competition intensifies, supply chain talent, which determines the nature of business, is becoming more popular," he said. ”

The contradiction between talent demand and talent supply has already appeared. "We are an internet company based in the local service industry, where skilled personnel and sales professionals who are familiar with local services are more scarce." "The American Regiment net Zoo says.

To solve the problem depends on the talent reserve

The contradiction between the rapid development of the industry and the shortage of talent supply, the contradiction between the meager profits of the electric business enterprises and the high cost of human resources, the contradiction between the rapidly updated knowledge structure of the electric business industry and the traditional education mode, this is the three major contradictions in the field of China's e-commerce talents.

The shortage of talents in electric business has slowed down the development of enterprises. To keep the company's long-term driving force, Tripper that the electric business enterprises should consciously do a good job of talent reserve.

According to the situation that the school training and the enterprise are disconnected, the electric business enterprises are also taking corresponding countermeasures. Zoo said: "E-commerce in the local services industry is a new area, so we are more concerned about the recruitment of staff learning ability is not strong, not just academic and professional." ”

Dangdang Human Resources in charge of the introduction, Dangdang early in the past few years to the traditional retail, logistics industry learning, accumulated a lot of training in retail and logistics personnel experience. He said that Dangdang will be in the future from "proficient strategy" to "internal development strategy" gradually change, and in the recruitment, training, personnel development focus on cultural values, learning ability, promote the ability to change the consideration to match when the rapid development and change of talent needs.

Pangminli believes that electric business enterprises can use the "barrel theory", according to the professional expertise of staff to arrange positions, not demanding that each employee has a variety of knowledge. This can not only arouse its enthusiasm, but also make it feel the realization of self-worth, effectively guarantee the stability of the human resources market.