E-Business Thinking Series 14: Simplicity is a kind of beauty

I have always felt that doing web sites should adhere to simple principles, especially small and medium-sized websites and personal sites. Planning the process of thinking can be very comprehensive and complex, but the embodiment of the work of the simpler the better.

This is reflected in several aspects.

Simple profit model

Nonprofit websites are another thing. The ultimate goal of most websites is profit. Recently did not see the report, two or three years ago the number is 80% of the site is not making money, one of the main reasons is that the profit model is not clear.

Some people do the site to think too complex, in the profit model will always move out a lot of illusory vocabulary, the actual use of the site is not to the end. Http://www.aliyun.com/zixun/aggregation/8477.html "> website profit model should be very simple direct, straight to the topic." Selling things is selling things, advertising is selling advertising, there is no need to beat around the bush.

In recent years, in the profit model on a big misunderstanding is that many sites want to rely on free things, make a lot of users or a community, and then find ways to profit. The result is that many websites have not figured out a way to make a profit at last.

Now more and more people changed the train of thought, since the website is to be profitable, then the useful information on the site directly on the charges, such as seomoz nearly a year focus more and more on the fee membership system.

Simple website Design

Too many Chinese websites are designed to be flashy and look like portals. This should be by Sina and so on the first batch of portal site influence.

I have also asked some friends, why even corporate websites and personal sites to learn Sina? Most people think that Chinese netizens have been trained to be suitable for such websites. Whether this is the case, I do not see the figures, I do not know if there is no investigation agencies can do a comparative investigation.

Chinese culture has always admired the white, have a brisk style of tradition. I remember watching the paintings of Qi Baishi before, a large piece of white paper, painting a few shrimp, most places nothing. Looking at the comfort of this painting and looking at a dazzling array of ads to fly the false door, the judge. How did you get to the site where the traditions of our ancestors didn't stay?

Can your site allow users to open the first page within 3 seconds to know what you are selling or what? What can a user do on your site? If the user still has to think about it, look for a while on your site to understand what you want to do, such a design has failed.

Simple User Experience

When users understand what they can do with your site, is it easy to really do it? If it is a shopping site, pick, compare, search products, performance, Price is at a glance? Is it easy to put the product into the shopping cart? is the shopping cart button large enough? is the color eye-catching enough? If you want the user to call you, your phone number is not easy to find?

What you want the user to do, just click one or two times so simple. The place where you want him to go must be seen at a glance.

Of course, everything is dialectical. In some cases, some people will think that the user to set some barriers to improve user loyalty and the average quality of users. This will be specific website analysis.

In most cases, simplicity is a kind of beauty. Straight to the point.