E-Business tracking: Perspective Guiven Strategy

It was said that

The people who ride the Mercedes are mature and steady;

The person who drives the BMW is fashionable, energetic, dare to innovate;

Guiven, the founder and president of the Show Network, is the man driving BMW.

Out of the show network for more than a year, again back to walk show net, Jamie is still so low-key, still is a T-shirt, jeans. The only change was the size of the company: the office area was 3 times times the size of the previous year, the total number of employees was 5 times times that of 1000, the Overseas procurement office was about 20; sales are expected to exceed 1 billion this year, which will be 5 times times 2010. Guiven is stepping closer to his ambitious goals.

When most domestic business operators focus on online luxury goods sales, Guiven look farther, "luxury to go to show network is just a tipping point, go Show network to become a world-class commodity into China's most important online channel!" ”。

Indeed, the base of international two or three-line brands and commodities is larger than the international top brands, and may be more suitable for Chinese consumers in the long run. But their brand awareness, at home far less than the world's top brands luxury goods, and they lack the experience to enter the Chinese market. Catwalk network is these brands to enter the Chinese market, the best partner! Guiven, who has accumulated considerable capital in traditional manufacturing, and has a profound knowledge of international trade and internationally branded goods, thinks so.

So far, I remember clearly, 2 years ago, in the Guiven office of a whiteboard, clearly defined the category A, B and C goods, and each type of commodity corresponding strategy. Although it was far less popular than it was now, Guiven made the right choice. In the catwalk network, the most important work of Guiven is making decisions!

Of course, the catwalk is not smooth sailing. Once, in the online department store and industry business model wandering, has also been directly into the international top brand goods and international two or three line brand merchandise choice on the prowl; colleagues also experienced less than a year, the site home Page three times big revision of the hesitation. But, walk the network to come out, obtained the recognition of the capital market. Guiven in the "toss" in the constant exploration, innovation, and finally get the market returns, sales performance of high-speed growth. In the 2011, the show network in the absence of the realization of profitability, still won the Kai Peng Hua Ying a round of 20 million U.S. dollars and Warburg (Kay Peng Hua Ying and cast) b round 100 million U.S. dollars strategic investment. At the same time, China's E-commerce enterprises, the second round of financing the highest record.

Speaking here, calm Guiven also can not help but face a smile. "Warburg Pincus led the B round of financing, the amount of financing exceeded our demand, which also reflects the market to take the Show Network business model recognition, and optimistic about the prospect of the show network." Once invested in Chinese retail companies such as Gome, the world's most famous private equity fund (private Equity), their understanding of the Chinese market and the retail market, and their international background, is the most needed brand resources. ”

At this point, on the road to show the network E-commerce innovation, Guiven and steady to their own goals, made a significant step.

Guiven's catwalk network strategy finally surfaced:

In the supply chain integration link, catwalk network based on their own brand and financial resources, through their own procurement offices around the world and and major retailers around the cooperation, to buy hands and purchase the way, and international brand cooperation, to fit the Chinese consumer groups of goods through the catwalk network into the Chinese market. Guiven expects that by the end of this year, the show will be the network of 50,000 SKUs to increase to 150,000, by then, the international two or three-line brand of goods accounted for more than 60% of the total number of SKU;

In E-commerce strategy, walking Show network through the online department stores, group buying, Outlets and other strategies and means to build a network of interchange sales system, all-round access to the market to meet the different consumer habits of consumers. The new team will enhance the site's user experience, improve the site's sales;

In the logistics strategy, in addition to Shenzhen, catwalk network in Beijing, Shanghai, the implementation of the Logistics Distribution center of the construction plan, and actively consider in the mainland's main second-tier cities to set up logistics center, will eventually establish a nationwide logistics distribution system, break through the last kilometer of e-commerce operating bottlenecks, improve the ultimate customer satisfaction.

has been walking in the forefront of luxury E-commerce Walk Show network, and constantly take to our business businessmen thinking and looking forward to, I sincerely hope that the overall lofty ideals of the early realization of the show network early listing.

Solemn point of view:

1/Show the success of the network, confirmed the "electronic" and "business" equivalence important relationship. The essence of E-commerce is "business", the goods on the platform to sell out is the hard truth. "Electronic" or "electronic platform" is a sales channel, the role of the platform is unlimited to expand the user base, and greatly improve the overall sales process efficiency. After more than 10 years of development in E-commerce, we see more and more clearly: Online sales model replication relatively easy, supply chain and logistics has become a constraint on electronic (platform) business development bottlenecks;

2/Some people think that the show network to get the capital market favored by the element of luck, in fact, you may not know, walk show net has invested more than 50 million (the author estimates) of cash. In other words, how many people have the guts to try to explore the success of luxury online sales in 50 million? Moreover, I believe that, in addition to the concept of "luxury", the strategic vision of the leadership of the show network is another important factor in the capital market;

3/Currently, walking Xiu net daily orders close to 10,000, often the case is, whenever there is a promotional activity, you can see the day the number of orders to increase significantly. It also reflects a problem: the customer loyalty of luxury consumers is difficult to develop. At the same time, walking show net customer unit price of about 500 to 600 yuan between, can be seen walking show network users relatively strong consumer capacity, the user quality is relatively high. How to understand the user's consumption habits and explore the potential of the members through CRM will be a more important work in the present and future of Xiu network.

4/overseas procurement, in the supply chain integration, online product expansion under the pressure, but also face a huge challenge, that is how to increase the volume of purchases on the basis of increasing the inventory turnover. Besides the experience of buying hands, the mining and refining of platform data is very important. Through data analysis, accurate forecast market demand for commodities, in order to improve the accuracy of commodity procurement, reduce inventory pressure, promote the procurement, sales, procurement, and sales of the forward high-speed cycle;

5/Walk Network Integrity Business expansion phase, the establishment and expansion of overseas offices, warehousing and logistics system construction are in the investment phase, the number of employees are also increasing, cost control and improve sales performance is the most challenging job. Moreover, from the point of view of system support, the network architecture and system function of catwalk network are confronted with unprecedented challenges, such as commodity management and commodity promotion, logistics system, data analysis, network security and so on. This is similar to the situation facing Jingdong Liu. Liu said, to take 1 billion to make a good system, Guiven? We also look forward to Guiven solutions, see if the show network can bring us more inspiration ...